Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Timeline
Generic
Prerna Bhatt

Prerna Bhatt

Senior Knowledge Strategist - Sales Enablement
New Delhi

Summary

Resilient KM Strategist with 15+ years driving sales enablement success. Leverages analytics & relationships to enhance decision-making & foster a connected culture at EY. People leader with strong communication and interpersonal skills, inspiring teams to achieve organizational goals.

Overview

17
17
years of professional experience
2
2
Certifications

Work History

Associate Director - Sales Enablement

EY
01.2014 - Current
  • Domain Expertise & Enablement: Leads the development and execution of sales enablement strategies for assigned domains (e.g., Service Line, Industry Market, program) ensuring alignment with business priorities.
  • Content & Knowledge Architect: Design and activate knowledge assets, processes, and best practices to empower sales teams and elevate client experiences.
  • Coaching & Sales Effectiveness: Drive impactful sales enablement programs that enhance practitioner confidence in conducting effective needs-based conversations with C-suite and key buyers, promoting EY solutions.
  • Expert Project Delivery & Data-Driven Decision Making: Manages project scope, anticipates risks, and resolves challenges to ensure successful on-time, on-budget project completion. Implements KPIs and reporting systems to measure success, communicate progress, and identify areas for improvement.
  • Leadership & Collaboration: Leads complex programs while fostering a team of Sales Enablement Specialists, promoting consistent, high-quality service delivery and optimizing resource allocation across domains. Possesses strong influencing skills to motivate colleagues and build trust-based relationships with stakeholders across all levels.

Content Management Specialist

EY
11.2010 - 06.2012
  • Enhanced Content Creation: Designed and implemented standardized templates for various content types, streamlining workflows and ensuring consistency.
  • Empowered New Talent: Facilitated a smooth onboarding experience by training new team members on CMS usage, best practices, and company-specific processes.
  • Optimized Communication: Established a centralized repository for project updates and resources, fostering efficient knowledge sharing within the team.
  • Targeted Content Strategy: Developed comprehensive content management plans to maximize audience reach. This included creating targeted landing pages aligned with specific customer segments or product offerings.

Instructional Designer

NIIT
06.2009 - 10.2010
  • Instructional Design & Delivery: Developed and delivered engaging, instructor-led training materials for blended learning environments, ensuring effective knowledge transfer.
  • Curriculum Development & Implementation: Created comprehensive course materials, supported their successful implementation, and ensured alignment with adult learning principles for diverse learner engagement.
  • Educational Technology Integration: Planned and monitored the implementation of technology-based learning programs, leveraging instructional design best practices.
  • Project Management Expertise: Concurrently managed multiple projects while exceeding quality expectations under time constraints.

Radio Jockey & Content Writer

Worldspace Satellite Radio
02.2007 - 06.2008
  • Content Strategy & Innovation: Conceptualized and developed original program segments and features, strengthening the show's competitive edge and driving audience growth.
  • Audience Engagement & Development: Cultivated dynamic on-air personalities that resonated with target demographics, fostering listener loyalty and program success.
  • Client Success & Brand Advocacy: Created compelling radio advertisements that delivered measurable results, translating to increased client revenue and brand awareness.
  • Community Building & Outreach: Established strong connections with the local community through engaging live broadcasts at events and strategic partnerships with businesses.

Education

PG Diploma in Journalism - Journalism

Sri Sri Center For Media Studies
Bengaluru, India
04.2001 -

Bachelor of Computer Applications -

Saurashtra University
04.2001 -

Skills

Strong analytical skills

Organizational skills

Content co-creation and curation

Challenger mindset

Instinctively collaborative and commercial

Innovative thinking

Project management experience

Strong influencing capability

Content management proficiency

Problem-solving aptitude

Adaptability

Accomplishments

  • Awarded Amazing Women Dec 2023
  • Awarded as GDS Knowledge Exemplar 2019
  • Received the Golden Beam Award 2017
  • Yellow Belt Certified
  • Earned Silver Badge in Design Thinking
  • Facilitated process training workshops in London and Poland

Certification

ISB - Digital Transformation

Timeline

ISB - Digital Transformation

06-2024

Certified Six Sigma Yellow belt from EY

06-2023

Associate Director - Sales Enablement

EY
01.2014 - Current

Content Management Specialist

EY
11.2010 - 06.2012

Instructional Designer

NIIT
06.2009 - 10.2010

Radio Jockey & Content Writer

Worldspace Satellite Radio
02.2007 - 06.2008

PG Diploma in Journalism - Journalism

Sri Sri Center For Media Studies
04.2001 -

Bachelor of Computer Applications -

Saurashtra University
04.2001 -

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Prerna BhattSenior Knowledge Strategist - Sales Enablement