Prerna Gupta Manchanda
Mumbai,MH
Summary
High-energy fashion management professional with a proven track record in strengthening operational procedures, enhancing team productivity, and streamlining processes. Thrives in changing environments and possesses strategic decision-making skills to adapt and excel. Dedicated to creating innovative approaches that drive long-term business success with a performance-oriented and hardworking approach.
Overview
17
17
years of professional experience
Work History
Asst General Manager
RELIANCE RETAIL- SMART BAZAAR
03.2022 - 03.2024
- DEPARTMENT- MENS FASHION- Category lead for Mens category contributing 47% to the fashion Business of Smart Bazaar
- Successfully Managed 800 stores 550 cr with 6 team members
- Developed Merchandising plan in lines with the Top Management ABP
- Worked closely with the Procurement Team on Range Architecture of the Category
- Built systematic review tools for weekly and monthly review to align inventory with OTB with Procurement Team
- Micro level partnering with Front End to drive sales and Margins
- Close co-ordination with Procurement and Front Team to plan inseason and old season liquidation, festive spurts
- Seamless Co-ordination with the New store Team and VM team for new store and new season launches
- Provided Team members with constant support and guidance for personal and team growth to achieve the set targets and goals
- In addition, the biggest project during my stint as planning Lead of Mens category was to move the business from a Stock lot retailer to Fashion Destination store aligning with value offering of reliance retail
- End result expected was to have season wise assortment on the stores (keeping in mind the need of demographic diversity)
- Margin conservation and inventory Control
- This had to result in increasing the business contribution of fashion in the Smart Bazaar from 10% to 25%
- The second major project was to clearout the old inventory which was acting as a bottle neck to bring in action the above project
- This was being worked out by planning aggressive promotional activites, sharing non saleable merchandise details with Retail head and Buying team
Planning Team Lead
RELIANCE RETAIL- SMART BAZAAR
03.2022 - 03.2024
- DEPARTMENT- MENS CASUALS (DJ&C/BUFFALO)/MENS SPORTSWEAR (SPUNK)
- Managed business of 550 Cr across 350 store with 3 team members
- Merchandise Financial Plan - Worked with the Business head to develop financial plan for the category by forecasting business projections in line with organizational goals and market trends
- Range Architecture Plan- Provided assortment analytics as inputs to the development of seasonal category strategies and assortment plans to the Buying Team
- OTB- Drove open to buy (OTB) process and meet stock turn targets and optimising stock in system by chasing weekly sales plan
- Shared coming months recommendations for category-level inventory receipt plans to category team and markdown plans proposals to Business Head
- Weekly/Monthly Sales Targets- Partner with Front End Team to drive sales and Margins
- Inventory Management - Old season markdown planning- Proposed liquidation plan to Business head while considering Category's RGM targets and system's Inventory health
- Inseason Inventory Management- proposed markdown on slowmovers and reorder plan for fast movers
- Shared feedback for upcoming season from historical data and market trend analysis
- Cross Functional Team Management- Provide systematic and clear communication to cross functional teams(Zonal/Buying/SCM/VM) to set and achieve sales, margin and inventory goals through the correct assortment and pricing strategy for each product and brand
- Optimum Utilization of Inventory management Planning Tool (TXT) to ensure consistent pre- season and in-season planning for allocation & replenishment
- Review weekly sales results from Tableau reports
- Monitor plans and making callouts where necessary, to maximize sales and minimize margin giveback
- Mentoring and motivating team members on enhancing their contribution levels
Deputy Manager
FUTURE RETAIL LTD
04.2013 - 03.2015
- DEPARTMENT- MENS CASUALS (DJ&C/BUFFALO)/MENS SPORTSWEAR (SPUNK)
- Assisted in Preparation of Business Plan (Total Fashion Business)
- Managed and ensured the Monthly dashboards and senior management reporting’s
- Developed formats and automated excel for grading analysis and replenishements
- Worked closely with other cross functional teams responsible for delivery of related work streams within the brands.(VM/SCM/Zonal teams)
- Initial Allocation and Base stock planning for Fashion & Core Products
- Liquidation plan working with Marketing team for better turnout on Slow Seller merchandise
- Execution of big sale events (Mahabachat/Public Holiday Sale/Festivals- National and Regional)
ASSISTANT MANAGER
FUTURE RETAIL LTD
02.2010 - 03.2013
- DEPARTMENT- MENS CASUALS (BRAND DJ&C/SPUNK)
- Provided administrative and Analytical assistance to Senior Management
- Carried out activities appropriately in season to increase sales
- Acted as mediator between the Stores, Head Office, Marketing & Warehouse
- Assured stock delivery on time to the stores and to the warehouse
Senior Executive
PANTALOON RETAIL INDIA LTD
12.2008 - 01.2010
- BRANDS- REPLAY/MOHENA
- Part of Buying and Range Planning for “REPLAY” (Italian Denimwear Brand) handled complete allocations, stock replenishments, promotions and markdowns for the brand
- Regularly coordinated with the stores for sales and targets
- Part of New Business development team, worked in the launch team of new in-house lingerie Brand “MOHENA”
- Handled all the retail merchandising activities for the brand
Senior Executive
ETAM FUTURE FASHION PTV LTD (FUTURE GROUP)
07.2007 - 11.2008
- BRAND- ETAM - Prêt-à-Porter
- Started as a Management Trainee and assisted Senior Manager in all the merchandising activities for the French Brand
- Costing of the imported merchandise (from ETAM France) of ETAM PP (pert a porter)
- Managed and maintained the shipment details in SAP
- Coordinated and worked on site with the store launch team of ETAM PAP
- Merchandise allocation to all the retail formats of ETAM (EBO and SIS)
- Sales and Stock analysis to understand the gaps and replenishment of stocks as per requirement
- Managed the promotions and markdowns
- Handled all the system (SAP) related issues
- Directly coordinated with PAP stores and off site sale venue as well
Education
Master of Arts - Fashion Technology,
Fashion Management National Institute of Fashion
Mumbai, IndiaBachelor of Arts - Food Tech Hons
Bachelor of Food Tech Hons BCAS
Delhi, IndiaSkills
- Employee relations
- Operations management
- Customer relationship management (CRM)
- Menu development
Hobbies and Interests
- Dance - Trained Kathak Dancer (5yrs).
- Won Inter College Dance Competition in DU.
- Food Lover - Explore different Cuisines.
- Read and watch the history of food.
- Love to cook and bake.
- Embroidery.
- Travel.
Languages
English
Bilingual or Proficient (C2)
Timeline
Asst General Manager
RELIANCE RETAIL- SMART BAZAAR
03.2022 - 03.2024
Planning Team Lead
RELIANCE RETAIL- SMART BAZAAR
03.2022 - 03.2024
Deputy Manager
FUTURE RETAIL LTD
04.2013 - 03.2015
ASSISTANT MANAGER
FUTURE RETAIL LTD
02.2010 - 03.2013
Senior Executive
PANTALOON RETAIL INDIA LTD
12.2008 - 01.2010
Senior Executive
ETAM FUTURE FASHION PTV LTD (FUTURE GROUP)
07.2007 - 11.2008
Master of Arts - Fashion Technology,
Fashion Management National Institute of Fashion
Bachelor of Arts - Food Tech Hons
Bachelor of Food Tech Hons BCAS
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