PRERNA JHA
Bengaluru,Karnataka
Summary
I am a dedicated Biotechnology graduate with a passion for data analysis and marketing. Currently working as a Deputy Manager at ICICI Bank, I have a proven track record in managing digital portfolios and driving conversation through strategic marketing campaigns. Amongst analytical skills are those reflected in the mentioned projects involving exploratory data analysis and predictive modeling. Co-author of multiple anthology books, I thrive on creativity and scientific inquiry.
Overview
3
3
years of professional experience
Work History
Deputy Manager - II
ICICI Bank
06.2023 - Current
- Involved in Managing the Digital Portfolio & Marketing for Deposit products (FD, RD & iWish) & Investment products-PPF
- Working closely with Mar-tech campaigns like Netcore & Clevertap that led to an improvement in Conversion from0.5% to1.8%
- Creating content for all deposit products to improve their SEO ranking that led to an improvement in keyword performance by97%
- Analyzing Customer Traffic and Conversion data through Power BI dashboards
Data Management and Marketing Intern
Scholar Eagle
05.2022 - 07.2022
- Making blogs/content for business growth and branding
- Engaging in activities promoting SEO and SEM on Instagram and LinkedIn
- Collecting data and analyzing the same for the company website.
- Managed approximately 30 leads, generated through Facebook and Website pop ups.
Education
B.Tech - Biotechnology
National Institute of Technology, Durgapur
Durgapur, West Bengal01.2023
Senior Secondary (12th) -
Hem Sheela Model School, Durgapur
Durgapur, West Bengal01.2017
Secondary (10th) -
Hem Sheela Model School, Durgapur
Durgapur, West Bengal01.2015
Skills
- Languages: Python, SQL
- Libraries: Pandas, Numpy, Matplotlib, Seaborn
- Tools: Ms-Excel, Power BI
- Soft Skills: Marketing Management, Strategic Communications, Digital Marketing, Creative and Scientific Content writing
POSITION OF RESPONSIBILITY
- R&D Cell CCA, NIT Durgapur | Research Coordinator and Treasurer April2022 - April2024
- Conducted ML in7 days Workshop in collaboration with Unstop for over300 students
- Managed the Flagship event TECHMELA of the college fest AAROHAN which is second largest tech festival in East Bengal
Timeline
Deputy Manager - II
ICICI Bank
06.2023 - Current
Data Management and Marketing Intern
Scholar Eagle
05.2022 - 07.2022
B.Tech - Biotechnology
National Institute of Technology, Durgapur
Senior Secondary (12th) -
Hem Sheela Model School, Durgapur
Secondary (10th) -
Hem Sheela Model School, Durgapur
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