Hi, I’m
PRERNA MEHTA
Marketing Strategist | Team Management
Bengaluru
Summary
Versatile marketing professional with 12+ years of experience and skilled at planning, implementing and overseeing key improvements to drive business growth and efficiency. Exceptional in developing product positioning, optimizing digital advertising, and content creation. Recognized as a star performer, receiving consecutive accolades for contributions to marketing and branding efforts. Enthusiastic about applying diverse skills to all areas of marketing. Flexible team player knowledgeable about both traditional and digital marketing strategies.
Overview
12
years of professional experience
12
years of post-secondary education
2
Certifications
1
Language
Work History
Coforge BPS Bengaluru
Senior Manager, Marketing
03.2022 - Current
Job overview
- Strategize & plan various marketing campaigns for branding and lead generation activities
- Create content calendar to effectively develop customer focused, engaging content
- Act as liaison between marketing and sales team to align activities, tools and processes. This helps in internal sales support and enablement
- Managing and coordinating with stakeholders from different business verticals to deliver GTM strategies
- Ensure all content across teams is optimized, consistent and easily accessible which streamlines and improves entire sales process
- End to end management of third party vendors like video development, content development, website maintenance and public relations agencies
- Researching, analyzing & utilizing market trends and competitors for future marketing strategies
- Cross-team involvement in developing strategies and reports
- Identifying & evaluating various industry events including conference, webinar, podcasts to increase brand awareness and lead generation
- Strategize and develop content plan for various channels including video, social media, website, and events
- Liaison with sales stakeholder based in the U.S. to develop, execute, optimize various marketing enablement programs for lead generation & branding
- Gather and relay feedback from sales stakeholder to continuously iterate on marketing campaigns
- Strategize and work on monthly marketing plans with sales team and internal teams
- Ensure that all marketing campaigns are executed in time and report performance to senior management and sales team on biweekly basis
- Establishing & nurturing industry partnership networks
- Collaborating with other teams such as product or delivery to achieve mutually beneficial goals
- Experimenting with various organic and paid acquisition channels including SEO, SEM & social media
- Tracking & reporting the performance of various acquisition channels including SEO, SEM & social media
- Oversee marketing team’s performance and job effectiveness
- Mentoring them with their work and improve their productivity & performance
Shoptimize India (Acquired By Graas)Pune
Senior Manager, Marketing
04.2021 - 03.2022
Job overview
- Drive positioning, messaging, and content development through various digital campaigns
- Including email marketing, advertising campaigns and organic channels
- Optimize and manage the corporate website through content management system on WordPress & Wix platform
- Drive traffic and engagement that translates to business leads and brand promotion
- Strategize, develop content & end to end execution of digital advertising campaigns on various digital channels including LinkedIn, Facebook, Google Ads and Quora
- Collaborate with design and writing teams to produce high quality content
- Prepare and monitor marketing budget on quarterly and annual basis and allocate funds wisely
- Develop Go-to-Market strategy for new product/service launch in coordination with senior management and internal teams
- Plan, monitor and manage the ongoing company presence on social media (Instagram, Facebook, LinkedIn & Twitter)
- Plan and manage execution of webinars, webcasts (internal and external), conferences, events, and awards
- Measure and report performance of all digital marketing efforts through web analytics tools (Google Analytics, Google Ads, SEMrush etc.) and develop reports to give insight on ROI and campaign optimization
- Identify and capitalize on opportunities to promote and positively represent the
- Organization through media press releases and interviews in collaboration with the PR Agency
- Develop PR campaigns, media kits and media relations strategies
- Develop internal sales support and enablement content like case studies, brochures & presentations
- Collaborate with internal teams like product, sales, and design for better execution of marketing campaigns
- Create a content calendar or map to effectively develop customer focused, engaging content that facilitates sales and marketing
- Undertake content marketing initiatives through videos, banners, email marketing to achieve business objectives
- Establish & maintain strong relationships with digital agencies and third party vendors
- Research, analyze & utilize market trends and competitors for future marketing strategies
- Act as a project lead for partner marketing campaigns from strategy to launch (Go-to-Market), co-marketing activities, schedule creation, building co-branding content, and management
- Support content marketing efforts including blog posts, partner pitches, partner seller email templates, partner win wires and case studies, ads/ad copy, partner newsletters, co-branded partner collaterals/brochures/decks
- Communicate with senior management about marketing initiatives and performance metrics, as well as to brainstorm fresh strategies
- Audit and standardize company messaging for all platforms to ensure a consistent voice, personality and look and feel for the brand across all internal & external channels
- Mentoring marketing interns through product training, work assignments & reporting
Shoptimize India (Acquired By Graas)
Team Lead, Marketing
02.2020 - 03.2021
Job overview
- Marketing -Drive positioning, messaging, and content development through digital campaigns
- Optimize and manage our website through CMS
- End to end Social media management
- Data analytics and reporting for various marketing campaigns
- Handle PR and corporate communications
- Develop internal sales support and enablement content like case studies, presentations
- Collaborate with internal teams like product, sales, and design for better execution
- Constant monitoring of campaigns and optimization
- Drive SEO activities
- Researching and analysing market trends and competitors.
Shoptimize India (Acquired By Graas)Pune
Team Lead - Digital Marketing
03.2017 - 01.2020
Job overview
- Lead, guide, and mentor a team of digital marketing professionals to achieve their goals and maximize their performance
- Collaborate with the team to develop and execute digital marketing strategies that align with client objectives
- Serve as the main point of contact for clients, maintaining strong relationships, and ensuring client satisfaction
- Measure ROI and KPIs, and create and manage client digital marketing budgets to maximize efficiency
- Be actively involved in media planning and strategy, ensuring campaigns are well-targeted and results-oriented
- Continuously monitor and analyze the performance of digital marketing campaigns, making data-driven decisions to optimize results
- Foster team growth and development, supporting the acquisition of new skills and knowledge
- Work towards achieving client and team objectives, ensuring consistent growth and success
- Notable achievements include expanding the team from 3 to 8 members and consistently growing revenue for 30+ clients
Inuxu Digital Media TechnologiesPune
General Manager, Marketing
11.2014 - 07.2016
Job overview
- Formulate, direct, and coordinate all marketing activities to promote our products
- Manage our website through the Content Management System (WordPress)
- Act as the single point of contact for all marketing activities.
- Be the chief liaison between the company and agencies and vendors involved in marketing campaigns
- Develop product positioning and messaging
- Manage all PR activities and research participation in various events and awards
- Engage in secondary research and content development for Social Media Marketing, SEO, SEM, GDN, and Google Analytics
- Contribute to content creation and inbound marketing
- Create email marketing campaigns for internal and external communicationPropose and ideate themes and creatives for various digital advertising campaigns.
- Notable achievements include receiving star performer recognition consecutively for 6 months for outstanding contributions to Inuxu’s marketing and branding activities
EZest Solutions LtdPune
Asst. Manager, Marketing Communications
05.2014 - 08.2014
Binary Security Innovative Solutions
Online Marketing Manager
01.2014 - 04.2014
Worldwide Infosoft Solutions
Executive- Corporate Relations
05.2013 - 12.2013
IndusInd Bank Ltd
Manager- Customer Service
10.2010 - 01.2013
Aviva Life Insurance Company (I) Ltd
Sales Manager
06.2009 - 09.2009
Makaan.com
Account Manager
11.2008 - 02.2009
Education
Balaji Institute of Management & Human Resource Development (Sri Balaji Society), Pune
PG Diploma from Business Management (Marketing & IT)
06.2006 - 05.2008
M S Ramaiah Degree College, Bengaluru
BSc from Biotechnology
04.2002 - 05.2005
Skills
Strategic Marketing
undefinedCertification
Ledership Skills - IIM Ahmehdabad
Timeline
Ledership Skills - IIM Ahmehdabad
08-2023
Senior Manager, Marketing
Coforge BPS
03.2022 - Current
Senior Manager, Marketing
Shoptimize India (Acquired By Graas)
04.2021 - 03.2022
Team Lead, Marketing
Shoptimize India (Acquired By Graas)
02.2020 - 03.2021
Team Lead - Digital Marketing
Shoptimize India (Acquired By Graas)
03.2017 - 01.2020
Advanced Course - Digital Marketing - LIPS India
06-2015
General Manager, Marketing
Inuxu Digital Media Technologies
11.2014 - 07.2016
Asst. Manager, Marketing Communications
EZest Solutions Ltd
05.2014 - 08.2014
Online Marketing Manager
Binary Security Innovative Solutions
01.2014 - 04.2014
Executive- Corporate Relations
Worldwide Infosoft Solutions
05.2013 - 12.2013
Manager- Customer Service
IndusInd Bank Ltd
10.2010 - 01.2013
Sales Manager
Aviva Life Insurance Company (I) Ltd
06.2009 - 09.2009
Account Manager
Makaan.com
11.2008 - 02.2009
Balaji Institute of Management & Human Resource Development (Sri Balaji Society)
PG Diploma from Business Management (Marketing & IT)
06.2006 - 05.2008
M S Ramaiah Degree College
BSc from Biotechnology
04.2002 - 05.2005
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