Prerna Priyadarshani

A results-oriented B2B marketing professional with over 5 years of experience driving go-to-market strategy, campaign execution, and product positioning in the fintech and outsourcing space. Skilled in leading account-based and multi-channel marketing initiatives across web, email, search, and social. Experienced in collaborating with cross-functional teams—including product, sales, and design—to deliver targeted content, optimize digital performance, and generate pipeline impact. Certified by MICA, with a proven track record of translating complex services into compelling messaging that resonates with institutional buyers.

Objective: Launch a new Accounts Payable service line.
Solution: Developed GTM messaging, positioning, and supporting campaign strategy.
Result: Rolled out across 3 channels, achieving 100+ landing page visits and 5+ demo requests in the first few months.

Objective: Drive pipeline growth for Managed services.
Solution: Executed targeted ABM campaigns across email, LinkedIn, and Google Ads.
Result: Generated 15+ qualified leads and contributed to over $1M in influenced pipeline.

Objective: Strengthen relationships with senior decision-makers.
Solution: Organized executive breakfast and roundtable events in New York and London.
Result: Attracted 25+ C-level attendees, leading to 3 new deal conversations and stronger brand visibility in key markets.