Prerna Saraogi

• Identified strengths and weaknesses in sales & marketing
• Developed a robust clear strategy with practical solutions
• Assisted in hiring the right talent
• Established departments to improve productivity & clear division of work
• Proposed solutions to any ad-hoc problems
• Improved internal and external communications

Direct Sales- Single-handedly closed 50+ high-end clients worth a net business of INR 5 cr. achieving a growth rate of 85%

Sales Operations- Reduced the TAT by 100% by improving the response time

Tech Automation- Implemented tech software like Calendly, Zapier etc to improve the efficiency of sales processes, eliminating complete human errors

Team Management- Hired and trained new employees, building the growth team from scratch

Events & Partnerships- Organized promotional events and partnered with third party organizations to promote the brand and increase lead gen

Marketing & Lead Gen- Built a robust marketing plan, increasing the social media reach by 1000% and leads by160%

Data strategy- Built trackers, identified potential data metrics, & enabled data-driven decision making by deriving insights from existing data.

Operations Management-

• Laid down strict code-of-conduct for trip leaders to ensure professional delivery of service
• Planned and managed operations within the set budget
• Conducted unique and fun team building activities for various clients
• Ensured meeting all deadlines on time by efficient planning
• Created trip videos for corporate

Vendor Management-

• Negotiated and onboarded vendors at cost-efficient deals for transportation, accommodation, entertainment etc.

Lead Gen

• Built customer profiles to identify potential clients
• Built communication strategy to reach out to leads via various platforms- LinkedIn, Email etc.

Direct Sales

• Conducted meetings with potential clients to close deals Strategized & wrote all internal & external communication to reach out potential leads

Media:

• Assisted in the production of e-learning courses: management, budget, post-production, delivery
• Conducted interviews of renowned industry professionals to share their stories
• Covered industry-related stories on ground which garnered 50k+ views live

Management:

• Managed cross-functional teams to deliver an international project on-time
• Trained and managed a team of young interns

Editorial:

• Supervised and maintained the quality of all content on the platform
• Wrote SEO articles garnering over 100k+ views
• Engaged with the community members directly to learn their experience and feedback
• Attended industry conferences to build professional network for partnerships
• Grew the community from 2.3m to 2.9m
• Managed all the social media accounts, increasing the traffic by 50%, crossed over 100k followers on twitter

Tech:

• Managed company’s first international project- a digital fintech community app for Gulf Countries- GCC Fintax. Responsibilities included- design, liaising with the tech team, testing, project completion, & content creation
• Worked directly with the founder to improve the UI/UX of the website resulting in over 40% increase in traffic
• Implemented Trello company-wide, improving the overall productivity in remote working

• Researched and wrote articles on taxation ranking on 1st page of Google search
• Edited and illustrated e-books on Capital Gain & Presumptive taxation
• Assisted in tax advisory cases of HNIs
• Conducted project feasibility reports identifying new revenue opportunities
• Organised webinars and seminars as additional revenue service
• Assisted in production of videos to grow the YouTube channel
• Wrote articles for third-party collaborations to promote on the website
• Assisted in HR function

• Ideated creative ideas for digital campaigns for various brands
• Wrote compelling copy for brand pitch
• Wrote scripts for various AVs
• Created visually appealing presentations for brand proposals
• Worked on digital campaigns for Lost Stories Music Academy