Prerna Saraogi
Noida
Summary
Results-driven Growth Hacker with 5+ years of experience across Fintech, Edtech, Digital Community, and Travel & Hospitality industries. Proven track record of driving business growth through strategic marketing, sales optimization, and operational efficiency. Successfully increased revenue by 85%, improved social media reach by 1000%, and reduced turnaround time by 100% in previous roles. Combining financial expertise with growth strategies to deliver measurable business impact.
Overview
9
9
years of professional experience
Work History
Growth Consultant
My Storage Space, Bengaluru
Bengaluru
03.2022 - Current
- Developed and implemented strategic growth roadmap resulting in 30% increase in customer acquisition
- Executed comprehensive sales and marketing audit, identifying 5 key improvement areas that increased conversion rate by 25%
- Restructured organizational departments, improving internal efficiency by 40% through clear role definition
- Established standardized hiring processes, reducing recruitment time by 35% and improving talent quality
- Designed and implemented communication protocols that decreased response time to customer inquiries by 50%
Head of Growth
Athena Education, Gurugram
Gurugram
03.2021 - 08.2021
- Generated INR 5 crore in revenue by single-handedly closing 50+ high-value clients, achieving 85% growth
- Implemented tech automation using Calendly and Zapier, eliminating human errors and reducing response time by 100%
- Built and led growth team from scratch, establishing KPIs and performance metrics that improved productivity by 40%
- Increased social media reach by 1000% and lead generation by 160% through strategic marketing campaigns
- Organized promotional events and secured strategic partnerships, increasing brand visibility by 75%
- Developed data-driven decision-making framework that improved sales forecasting accuracy by 65%
Enout Consulting Pvt. Ltd., Gurugram
Gurugram
06.2018 - 02.2020
- Co-founded and scaled corporate team building and event management company serving 20+ corporate clients
- Negotiated vendor contracts reducing operational costs by 30% while maintaining service quality
- Implemented customer profiling system that improved lead qualification efficiency by 45%
- Developed comprehensive communication strategy across LinkedIn and email campaigns with 35% response rate
- Created and delivered professional trip videos for corporate clients, generating 25% in repeat business
Senior Editor
Interactive Media Pvt. Ltd., Gurugram
Gurugram
12.2018 - 11.2019
- Grew digital community from 2.3M to 2.9M members through strategic content and engagement initiatives
- Managed company's first international project - GCC Fintax app, overseeing design, development, and content creation
- Improved website UI/UX resulting in 40% increase in traffic and 25% longer session duration
- Expanded social media following to 100K+ on Twitter with 50% increase in overall engagement
- Created SEO-optimized content generating 100K+ views and improving search rankings by 45%
- Implemented Trello company-wide, improving remote team productivity by 35%
Senior Content Manager
Chartered Club Pvt. Ltd., Gurugram
Gurugram
11.2017 - 11.2018
- Authored top-ranking tax articles achieving first page Google results for key industry terms
- Developed and edited e-books on Capital Gain & Presumptive taxation, generating 3,000+ downloads
- Conducted project feasibility reports identifying revenue opportunities that increased sales by 20%
- Organized webinars and seminars as additional revenue stream, generating INR 5 lakhs in new business
- Contributed to YouTube channel growth from 5K to 20K subscribers through strategic content planning
&& Brand Partners Pvt. Ltd., Gurugram
Gurugram
01.2017 - 10.2017
- Created compelling copy for digital campaigns across 5 major brand accounts
- Developed brand pitch materials with 40% client conversion rate
- Scripted promotional videos that achieved 30% higher engagement than industry average
Education
CA Final, ICAI - undefined
11.2016
CS Inter- Group 1 - undefined
ICSI
01.2010
BCom (Hons.) - undefined
Gargi College, Delhi University
01.2011
Skills
- CORE COMPETENCIES
- Growth Strategy & Implementation
- Digital Marketing & Lead Generation
- Sales Operations & Team Building
- Data Analysis & Performance Metrics
- Process Optimization & Automation
- Project Management & Execution
- Stakeholder Management & Communication
- TECHNICAL SKILLS
- CRM Systems: HubSpot, Zoho
- Marketing Tools: Zapier
- Analytics: Google AdWords, Google Analytics
- Project Management: Trello, Asana, Slack
- Automation: Calendly, Zapier
- Bookkeeping: Zoho Books
Languages
English (Fluent)
Hindi (Native)
Timeline
Growth Consultant
My Storage Space, Bengaluru
03.2022 - Current
Head of Growth
Athena Education, Gurugram
03.2021 - 08.2021
Senior Editor
Interactive Media Pvt. Ltd., Gurugram
12.2018 - 11.2019
Enout Consulting Pvt. Ltd., Gurugram
06.2018 - 02.2020
Senior Content Manager
Chartered Club Pvt. Ltd., Gurugram
11.2017 - 11.2018
&& Brand Partners Pvt. Ltd., Gurugram
01.2017 - 10.2017
CA Final, ICAI - undefined
CS Inter- Group 1 - undefined
ICSI
BCom (Hons.) - undefined
Gargi College, Delhi University