Prerna Singh
DIgital Marketer
London,Middlesex
Summary
Social Media Manager with 2 years of content development experience. Adapts communications strategy based on data and market trends. Builds company reputation through dynamic campaign management. Skilled in Adobe Creative Cloud and video editing.
Overview
2
2
year of professional experience
Work History
Social media executive
Add Media Buzz
Mumbai , Maharashtra
2021.05 - 2021.05
- Contributed to a 12% growth in overall followers and increased brand engagement
- Onboarded social media influencers to raise awareness of client products and services within target demographics.
- Scheduled social media posts using Hootsuite, optimising reach and maximising community engagement.
- Developed and implemented overarching social media strategies, informing decision-making on future campaigns.
- Implemented data-driven insights leading to a 30% improvement in campaign effectiveness and also Prepared monthly presentations on key metrics and campaign performance.
- Produced photo and video content with excellent editing skills.
Community Manager
The Test Tribe
Mumbai , Maharashtra
2020.10 - 2021.04
- Engaging with 10K + software testing community members
- Content Creation: Produced insightful content on QA practices, contributing to increased community knowledge
- Event Coordination: Executed successful webinars and meetups, facilitating knowledge-sharing among community members
- Social Media Management: Managed The Test Tribe's social media presence, amplifying brand recognition within the industry
- Campaign Success: Successfully executed online campaigns for diverse clients, leading to heightened brand awareness and increased engagement
- Traffic Growth: Achieved a notable 50% increase in social media account traffic through strategic initiatives.
Social Media Marketing - Social Media Intern
Rajasthan Studio
Jaipur , Rajasthan
2020.03 - 2020.06
- Contributed to brainstorming sessions to generate original online campaign ideas, innovative social engagement strategies and compelling digital content.
- Created clear agendas and took minutes for weekly planning and content development meetings.
- Assisted in editing and writing content for blogs and newsletters.
- Tracked and interpreted social media engagement, reporting key statistics and insights to enable targeted campaigns.
- Worked with design team to optimise digital storytelling, growing online presence by 30% in 6 months.
- Generated and optimised Google, Facebook and Instagram Ads to capture high conversion rates.
Education
MSc - Management
Middlesex University
London, United Kingdom 2022.09 - 2023.09
Bachelor's - Journalism and Mass Communication
Amity University
Jaipur, Rajasthan2020
Skills
- Content creation
- Social strategy development
- Social analytics and reporting
- B2B social media campaigning
- Google analytics
- Digital media consultancy
- Paid advertising campaigns
- Digital advertising management
- Google Ads
- Social media campaign analysis
- Instagram account management
- Community engagement management
- Content publishing tools
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
You only have to do a few things right in your life so long as you don’t do too many things wrong.
Warren Buffett
Timeline
MSc - Management
Middlesex University
2022.09 - 2023.09
Social media executive
Add Media Buzz
2021.05 - 2021.05
Community Manager
The Test Tribe
2020.10 - 2021.04
Social Media Marketing - Social Media Intern
Rajasthan Studio
2020.03 - 2020.06
Bachelor's - Journalism and Mass Communication
Amity University
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