Prerna Singh
DIgital Marketer
London,Middlesex
Summary
Social Media Manager with 2 years of content development experience. Adapts communications strategy based on data and market trends. Builds company reputation through dynamic campaign management. Skilled in Adobe Creative Cloud and video editing.
Overview
2
2
year of professional experience
Work History
Social media executive
Add Media Buzz
Mumbai, Maharashtra
05.2021 - 05.2021
- Contributed to a 12% growth in overall followers and increased brand engagement
- Onboarded social media influencers to raise awareness of client products and services within target demographics.
- Scheduled social media posts using Hootsuite, optimising reach and maximising community engagement.
- Developed and implemented overarching social media strategies, informing decision-making on future campaigns.
- Implemented data-driven insights leading to a 30% improvement in campaign effectiveness and also Prepared monthly presentations on key metrics and campaign performance.
- Produced photo and video content with excellent editing skills.
Community Manager
The Test Tribe
Mumbai, Maharashtra
10.2020 - 04.2021
- Engaging with 10K + software testing community members
- Content Creation: Produced insightful content on QA practices, contributing to increased community knowledge
- Event Coordination: Executed successful webinars and meetups, facilitating knowledge-sharing among community members
- Social Media Management: Managed The Test Tribe's social media presence, amplifying brand recognition within the industry
- Campaign Success: Successfully executed online campaigns for diverse clients, leading to heightened brand awareness and increased engagement
- Traffic Growth: Achieved a notable 50% increase in social media account traffic through strategic initiatives.
Social Media Marketing - Social Media Intern
Rajasthan Studio
Jaipur, Rajasthan
03.2020 - 06.2020
- Contributed to brainstorming sessions to generate original online campaign ideas, innovative social engagement strategies and compelling digital content.
- Created clear agendas and took minutes for weekly planning and content development meetings.
- Assisted in editing and writing content for blogs and newsletters.
- Tracked and interpreted social media engagement, reporting key statistics and insights to enable targeted campaigns.
- Worked with design team to optimise digital storytelling, growing online presence by 30% in 6 months.
- Generated and optimised Google, Facebook and Instagram Ads to capture high conversion rates.
Education
MSc - Management
Middlesex University
London, United Kingdom 09.2022 - 09.2023
Bachelor's - Journalism and Mass Communication
Amity University
Jaipur, Rajasthan2020
Skills
- Content creation
- Social strategy development
- Social analytics and reporting
- B2B social media campaigning
- Google analytics
- Digital media consultancy
- Paid advertising campaigns
- Digital advertising management
- Google Ads
- Social media campaign analysis
- Instagram account management
- Community engagement management
- Content publishing tools
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
swipe to browse
Quote
You only have to do a few things right in your life so long as you don’t do too many things wrong.
Warren Buffett
Timeline
MSc - Management
Middlesex University
09.2022 - 09.2023
Social media executive
Add Media Buzz
05.2021 - 05.2021
Community Manager
The Test Tribe
10.2020 - 04.2021
Social Media Marketing - Social Media Intern
Rajasthan Studio
03.2020 - 06.2020
Bachelor's - Journalism and Mass Communication
Amity University
Similar Profiles
Nathalie TompkinsNathalie Tompkins
Poject Manager and Sales Director at Add Media LLCPoject Manager and Sales Director at Add Media LLC
Prakhar MathurPrakhar Mathur
Business Intelligence Analyst at ADD Media AdvertisingBusiness Intelligence Analyst at ADD Media Advertising
Alexandria SmithAlexandria Smith
Administrative Clerk at ADD HVAC & MECHANICALAdministrative Clerk at ADD HVAC & MECHANICAL