Prerna Takawale
Pune
Summary
Results-driven Marketing Operations Analyst with 6+ years of experience and 4 Salesforce certifications, delivering data-driven email marketing, webinar, and customer engagement campaigns across APJ, EMEA, and GC regions. Strong expertise in Salesforce Marketing Cloud tools including Email Studio, Journey Builder, Content Builder, Contact Builder, and Automation Studio, with hands-on experience in AMPscript, SQL, HTML, and Cvent for end-to-end webinar campaign execution. Skilled in segmentation, A/B testing, deliverability optimization, and GDPR/CAN-SPAM compliance, with a proven ability to manage complex workflows and collaborate with cross-functional teams to deliver scalable, high-quality campaigns.
Overview
7
7
years of professional experience
4
4
Certifications
Work History
Analyst, Business Operations
Dell Technologies
Pune
05.2021 - Current
- Functioned as the primary point of contact for APJ Direct and APJ/GC Channels, managing stakeholder communication and coordination.
- Managed team performance, task allocation, and project workflows using Smartsheet and Microsoft 365.
- Built responsive email templates using HTML and Salesforce Marketing Cloud Content Builder.
- Supported end-to-end email campaign execution across EMEA, APJ, GC, OEM, and Direct channels.
- Provided HTML best practices and brand compliance guidance to field marketing teams.
- Conducted email QA and rendering tests to ensure consistent display across devices and email clients.
- Created and managed Data Extensions and filtered audiences based on engagement and business needs.
- Executed A/B testing to optimize subject lines, content, and send times.
- Collaborated with the Privacy Compliance team to ensure adherence to data protection guidelines and regulatory standards.
- Streamlined audience segmentation using DESelect for efficient data filtering and exclusions.
- Designed and launched multi-step customer journeys using Journey Builder.
- Analyzed engagement dashboards and tracking extracts to improve targeting and deliverability.
- Delivered Salesforce Marketing Cloud training to cross-functional teams.
- Executed end-to-end webinar email campaigns using the Cvent platform.
Senior Digital Marketing Associate
Machintel Systems Pvt Ltd
Pune
07.2018 - 09.2020
- Planned, developed, and executed email campaigns for multiple brands.
- Implemented email segmentation, acquisition, retention, and response strategies.
- Prepared, tested, and scheduled daily email campaigns to meet lead targets.
- Cleaned and managed large email distribution lists to ensure data accuracy.
- Worked efficiently in a fast-paced environment while meeting tight deadlines.
- Used intermediate Excel skills for campaign tracking and reporting.
- Managed social media presence on Facebook, Twitter, and LinkedIn.
- Created and published daily content to drive engagement and audience growth.
- Supported the scheduling of social media content for marketing and promotions.
Education
PGDM - Marketing Management
Welingkar Institute of Management
Mumbai10-2021
Bachelor of Engineering - Computer Science
Dr.D.Y. Patil School of Engineering And Technology
Pune04-2017
Skills
Salesforce Marketing Cloud
- Email Studio
- Journey Builder
- DESelect Segmentation
- A/B Testing
Email Marketing & Automation
- Campaign Execution & Optimization
- Audience Segmentation & Targeting
- Deliverability & Performance Analysis
- CAN-SPAM & GDPR Compliance
Web & Email Development
- HTML for Responsive Emails
Email Service Providers (ESP)
- Benchmark Email
- Mailchimp
Testing & Quality Assurance
- Email on Acid
- Everest
Design & Creative Tools
- Adobe Photoshop
Social Media Management
- Hootsuite
Data & Reporting
- Microsoft Excel (VLOOKUP)
- Power BI
Collaboration & Stakeholder Management
- Microsoft 365
- Smartsheet
Event & Webinar Marketing
Cvent (End-to-End Webinar Campaign Execution)
Certification
• Marketing Cloud Email Specialist
Languages
English
Advanced (C1)
C1
Hindi
Advanced (C1)
C1
Marathi
Native
Native
Timeline
Analyst, Business Operations
Dell Technologies
05.2021 - Current
Senior Digital Marketing Associate
Machintel Systems Pvt Ltd
07.2018 - 09.2020
PGDM - Marketing Management
Welingkar Institute of Management
Bachelor of Engineering - Computer Science
Dr.D.Y. Patil School of Engineering And Technology