Summary
Overview
Work History
Education
Skills
Timeline
Generic

Prerna Tripathi

Noida

Summary

Goal-oriented Campaign Manager adept at revamping operations to maximize campaign effectiveness. Accomplished and decisive leader.

Overview

10
10
years of professional experience

Work History

Campaign Manager

Samsung Ads
SRI - Delhi
01.2024 - Current
  • Managing delivery of Ad Campaigns on time sourced in APAC, Europe & North America market
  • Trafficking, quality control, optimization, technical troubleshooting, QA & analysis for Display, CTV, TV Plus, Online Video advertising (Smart TV) on Samsung DSP platform
  • Ensuring on time launches, campaign performance is monitored timely & any pacing issues are communicated to the Sales team immediately
  • Liaise with CSM on weekly call successful execution, Inventory, asset deliverables, timelines, media planning/budget & KPIs
  • Hands on third party trackers, DCM, Innovid, Sizmek, VAST, VPAID parameters & compliance of trackers fired
  • Managing Programmatic deals creations, optimization & client communication with the new partners
  • Setting Mocks & working closely with Product team on any of the technical glitches and product enhancement

Product Marketing

Disney+ Hotstar
Mumbai
10.2021 - 10.2023
  • Driving Engagement, Acquisition & Retention for all the content & own BAU activities on the platform
  • Ideating & execution of Push Notification, Emailer, SMS, WhatsApp, A/B testing to drive more engagement & conversion
  • Drive subscription growth of 3x over a month & watch time on the platform
  • Work with agency & production team to implement engagement calendar plan & right user journey
  • Strategizing in-house promos & GTM plans to amplify the sampling of new content Creating go-to-market strategy for each new releases
  • Segmentation & cohorts based on user persona, behaviors, device attributes, location and content
  • Analyzing Campaign Performances, Communication Effectiveness, CTRs, Open Rate, Conversions, Churn Rate, Renewals & other analysis
    (via Netcore, Web-engage, Clever Tap, MailChimp, Amplitude, GA)

Senior Marketing Analyst

HCL Technologies
Noida
05.2020 - 07.2021
  • Delivering Microsoft Campaigns defined by the Business stakeholders
  • Managing all the Marketing Automation requirements need to deliver the campaigns (webinars, events, newsletters, gated content mailers) on Marketo
  • Conceptualizing user-base/segments for the Webinar & Event promotions
  • Handling multiple MEA & APAC clients & providing training related to product enhancement on MaSH tool
  • End to end campaign performance tracking and ensuring the correct tags/redirects/codes

Marketing Lead

Paytm (One97 Communication)
Noida
01.2015 - 04.2020
  • Analyze User Journey, Heat Maps, Impressions, Funnel Journey on the product
  • A/B testing on home page banners, emailers, InApps, Push notifications, SMS & OBD + deals
  • Plan retention focused marketing campaigns to ensure seamless user exp. across touch-points to encourage retention
  • Implement targeted email and push campaigns to retain & re-engage customers
  • Conduct customer feedback surveys to gather insights, identify pain points and gauge satisfaction levels
  • Managed CRM activities to ensure activation of users Loyalty programs to incentivize repeat purchases
  • Monitor performance & ROI, make data driven adjustments to optimize results
  • Hands on tools - SFMC (salesforce), Web-engage, Google Analytics, Marketo, Netcore ,HTML, in-house CRM tools & Zoho

Education

Bachelor of Technology - Computer Science

MGM College of Engg & Technology
Noida
09-2014

CBSE - Physics, Chemistry, Maths

Somervillle School
Greater Noida
06-2010

Skills

  • Advertising Management
  • Marketing automation
  • Campaign Performance Tracking
  • Strategic Planning and Alignment
  • Training and Onboarding
  • Marketing campaign management

Timeline

Campaign Manager

Samsung Ads
01.2024 - Current

Product Marketing

Disney+ Hotstar
10.2021 - 10.2023

Senior Marketing Analyst

HCL Technologies
05.2020 - 07.2021

Marketing Lead

Paytm (One97 Communication)
01.2015 - 04.2020

Bachelor of Technology - Computer Science

MGM College of Engg & Technology

CBSE - Physics, Chemistry, Maths

Somervillle School

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Prerna Tripathi