Prerna Tripathi
Noida
Summary
Goal-oriented Campaign Manager adept at revamping operations to maximize campaign effectiveness. Accomplished and decisive leader.
Overview
10
10
years of professional experience
Work History
Campaign Manager
Samsung Ads
SRI - Delhi
01.2024 - Current
- Managing delivery of Ad Campaigns on time sourced in APAC, Europe & North America market
- Trafficking, quality control, optimization, technical troubleshooting, QA & analysis for Display, CTV, TV Plus, Online Video advertising (Smart TV) on Samsung DSP platform
- Ensuring on time launches, campaign performance is monitored timely & any pacing issues are communicated to the Sales team immediately
- Liaise with CSM on weekly call successful execution, Inventory, asset deliverables, timelines, media planning/budget & KPIs
- Hands on third party trackers, DCM, Innovid, Sizmek, VAST, VPAID parameters & compliance of trackers fired
- Managing Programmatic deals creations, optimization & client communication with the new partners
- Setting Mocks & working closely with Product team on any of the technical glitches and product enhancement
Product Marketing
Disney+ Hotstar
Mumbai
10.2021 - 10.2023
- Driving Engagement, Acquisition & Retention for all the content & own BAU activities on the platform
- Ideating & execution of Push Notification, Emailer, SMS, WhatsApp, A/B testing to drive more engagement & conversion
- Drive subscription growth of 3x over a month & watch time on the platform
- Work with agency & production team to implement engagement calendar plan & right user journey
- Strategizing in-house promos & GTM plans to amplify the sampling of new content Creating go-to-market strategy for each new releases
- Segmentation & cohorts based on user persona, behaviors, device attributes, location and content
- Analyzing Campaign Performances, Communication Effectiveness, CTRs, Open Rate, Conversions, Churn Rate, Renewals & other analysis
(via Netcore, Web-engage, Clever Tap, MailChimp, Amplitude, GA)
Senior Marketing Analyst
HCL Technologies
Noida
05.2020 - 07.2021
- Delivering Microsoft Campaigns defined by the Business stakeholders
- Managing all the Marketing Automation requirements need to deliver the campaigns (webinars, events, newsletters, gated content mailers) on Marketo
- Conceptualizing user-base/segments for the Webinar & Event promotions
- Handling multiple MEA & APAC clients & providing training related to product enhancement on MaSH tool
- End to end campaign performance tracking and ensuring the correct tags/redirects/codes
Marketing Lead
Paytm (One97 Communication)
Noida
01.2015 - 04.2020
- Analyze User Journey, Heat Maps, Impressions, Funnel Journey on the product
- A/B testing on home page banners, emailers, InApps, Push notifications, SMS & OBD + deals
- Plan retention focused marketing campaigns to ensure seamless user exp. across touch-points to encourage retention
- Implement targeted email and push campaigns to retain & re-engage customers
- Conduct customer feedback surveys to gather insights, identify pain points and gauge satisfaction levels
- Managed CRM activities to ensure activation of users Loyalty programs to incentivize repeat purchases
- Monitor performance & ROI, make data driven adjustments to optimize results
- Hands on tools - SFMC (salesforce), Web-engage, Google Analytics, Marketo, Netcore ,HTML, in-house CRM tools & Zoho
Education
Bachelor of Technology - Computer Science
MGM College of Engg & Technology
Noida09-2014
CBSE - Physics, Chemistry, Maths
Somervillle School
Greater Noida06-2010
Skills
- Advertising Management
- Marketing automation
- Campaign Performance Tracking
- Strategic Planning and Alignment
- Training and Onboarding
- Marketing campaign management
Timeline
Campaign Manager
Samsung Ads
01.2024 - Current
Product Marketing
Disney+ Hotstar
10.2021 - 10.2023
Senior Marketing Analyst
HCL Technologies
05.2020 - 07.2021
Marketing Lead
Paytm (One97 Communication)
01.2015 - 04.2020
Bachelor of Technology - Computer Science
MGM College of Engg & Technology
CBSE - Physics, Chemistry, Maths
Somervillle School
Similar Profiles
Sachiv Singh SengarSachiv Singh Sengar
Deputy Manager - Ad Operation at Samsung Electronics (Samsung Ads)Deputy Manager - Ad Operation at Samsung Electronics (Samsung Ads)
Andrew TylerAndrew Tyler
Associate Customer Success Manager at Samsung AdsAssociate Customer Success Manager at Samsung Ads
DARCY BASINGERDARCY BASINGER
Senior Sales Manager at Samsung AdsSenior Sales Manager at Samsung Ads