Prerna Tripathi
Noida
Summary
Goal-oriented Campaign Manager adept at revamping operations to maximize campaign effectiveness. Accomplished and decisive leader.
Overview
10
10
years of professional experience
Work History
Campaign Manager
Samsung Ads
SRI - Delhi
01.2024 - Current
- Managing delivery of Ad Campaigns on time sourced in APAC, Europe & North America market
- Trafficking, quality control, optimization, technical troubleshooting, QA & analysis for Display, CTV, TV Plus, Online Video advertising (Smart TV) on Samsung DSP platform
- Ensuring on time launches, campaign performance is monitored timely & any pacing issues are communicated to the Sales team immediately
- Liaise with CSM on weekly call successful execution, Inventory, asset deliverables, timelines, media planning/budget & KPIs
- Hands on third party trackers, DCM, Innovid, Sizmek, VAST, VPAID parameters & compliance of trackers fired
- Managing Programmatic deals creations, optimization & client communication with the new partners
- Setting Mocks & working closely with Product team on any of the technical glitches and product enhancement
Product Marketing
Disney+ Hotstar
Mumbai
10.2021 - 10.2023
- Driving Engagement, Acquisition & Retention for all the content & own BAU activities on the platform
- Ideating & execution of Push Notification, Emailer, SMS, WhatsApp, A/B testing to drive more engagement & conversion
- Drive subscription growth of 3x over a month & watch time on the platform
- Work with agency & production team to implement engagement calendar plan & right user journey
- Strategizing in-house promos & GTM plans to amplify the sampling of new content Creating go-to-market strategy for each new releases
- Segmentation & cohorts based on user persona, behaviors, device attributes, location and content
- Analyzing Campaign Performances, Communication Effectiveness, CTRs, Open Rate, Conversions, Churn Rate, Renewals & other analysis
(via Netcore, Web-engage, Clever Tap, MailChimp, Amplitude, GA)
Senior Marketing Analyst
HCL Technologies
Noida
05.2020 - 07.2021
- Delivering Microsoft Campaigns defined by the Business stakeholders
- Managing all the Marketing Automation requirements need to deliver the campaigns (webinars, events, newsletters, gated content mailers) on Marketo
- Conceptualizing user-base/segments for the Webinar & Event promotions
- Handling multiple MEA & APAC clients & providing training related to product enhancement on MaSH tool
- End to end campaign performance tracking and ensuring the correct tags/redirects/codes
Marketing Lead
Paytm (One97 Communication)
Noida
01.2015 - 04.2020
- Analyze User Journey, Heat Maps, Impressions, Funnel Journey on the product
- A/B testing on home page banners, emailers, InApps, Push notifications, SMS & OBD + deals
- Plan retention focused marketing campaigns to ensure seamless user exp. across touch-points to encourage retention
- Implement targeted email and push campaigns to retain & re-engage customers
- Conduct customer feedback surveys to gather insights, identify pain points and gauge satisfaction levels
- Managed CRM activities to ensure activation of users Loyalty programs to incentivize repeat purchases
- Monitor performance & ROI, make data driven adjustments to optimize results
- Hands on tools - SFMC (salesforce), Web-engage, Google Analytics, Marketo, Netcore ,HTML, in-house CRM tools & Zoho
Education
Bachelor of Technology - Computer Science
MGM College of Engg & Technology
Noida09-2014
CBSE - Physics, Chemistry, Maths
Somervillle School
Greater Noida06-2010
Skills
- Advertising Management
- Marketing automation
- Campaign Performance Tracking
- Strategic Planning and Alignment
- Training and Onboarding
- Marketing campaign management
Timeline
Campaign Manager
Samsung Ads
01.2024 - Current
Product Marketing
Disney+ Hotstar
10.2021 - 10.2023
Senior Marketing Analyst
HCL Technologies
05.2020 - 07.2021
Marketing Lead
Paytm (One97 Communication)
01.2015 - 04.2020
Bachelor of Technology - Computer Science
MGM College of Engg & Technology
CBSE - Physics, Chemistry, Maths
Somervillle School