Prerna Vikal

• Lead strategic business initiatives focused on seller acquisition, onboarding, and performance optimization.
• Leveraging analytics dashboards to fine-tune sales funnel efficiency, improving conversion and LTV metrics.
• Managing cross-functional collaboration between marketing, onboarding, and support teams to ensure seamless seller journeys.
• Manage key stakeholders and accounts to maximize profit margins and customer lifetime value.
• Lead a cross-functional team, ensuring target achievement and operational efficiency.
• Optimize data insights to enhance sales funnel performance and retention metrics.

• Directed P&L responsibilities, sales pipelines, and team performance.
• Owned end-to-end P&L and sales pipeline for designated business units.
• Led a team of over 22 executives and scaled conversion success using tailored sales playbooks and training modules.
• Delivered 15% month-over-month growth in sales revenue through new channel partnerships and activation strategies.
• Conducted market benchmarking and customer segmentation that reduced churn by 28%.
• Developed promotional strategies and events to increase customer conversion.
• Mentored new hires and existing teams in consultative selling and negotiation techniques.

• Oversaw a team of 15 or more sales associates, executing tailored sales campaigns.
• Boosted revenue through structured sales pitches and customer-first engagement models.
• Introduced a hybrid engagement model, integrating voice, email, and WhatsApp channels for direct sales.
• Led team in developing innovative educational solutions for diverse student needs.
• Maintained compliance with all internal standards and reporting frameworks.

• Exceeded sales KPIs by developing innovative lead generation and conversion tactics.
• Surpassed quarterly revenue targets by 38% through process automation and outbound campaigns.
• Led a team through coaching, motivation, and the creation of a high-performance culture.
• Managed CRM updates, lead segmentation, and campaign performance tracking.
• Mentored new joiners on CRM, customer lifecycle, and pitch alignment, improving team productivity by 20%.

• Promoted from Senior BDA due to consistent overachievement of targets, and leadership potential.
• Led from the front by consistently achieving 120%–130% of sales targets.

• Recognized as a Top Sales Performer for eight consecutive quarters.
• Consistently ranked among the top three sales professionals pan-India for revenue contribution.
• Increased student acquisition by 40% through need-based counseling and consultative sales.
• Successfully closed high-ticket deals with students and institutions through follow-up campaigns.
• Trained and supported new joiners, preparing them for active outbound campaigns.

• Sold premium holiday memberships through direct customer interactions and presentations.
• Maintained a high conversion ratio of 20%, surpassing team averages.
• Built long-term client relationships, leading to repeat business and referrals.
• Played a key role in regional event activations and lead generation drives.

Kick-started a career with hands-on learning and performance-based recognition.

• Engaged SME clients for digital marketing and IT service subscriptions.
• Consistently met monthly sales goals, and developed client portfolios.
• Contributed to upselling and cross-selling strategies, helping to grow the firm’s client base.