Preshita Gupta
Marketing Manager
Kolkata,WB
Summary
Dynamic professional with 5+ years of diverse experience in marketing, education consulting, stakeholder engagement, and content development. Proven track record in managing client relationships, optimizing communication strategies, training and onboarding, and coordinating cross-functional initiatives. Passionate about impactful learning, and creating meaningful professional experiences. Thrives in fast-paced, innovation-driven environments.
Overview
9
9
years of professional experience
1
1
Certification
Work History
Marketing Manager
Rama Krishna Exports Pvt Ltd
03.2022 - Current
- Led strategic marketing initiatives using content marketing, CRM tools, and data analytics.
- Improved customer retention by 15% through personalized communication and user-focused campaigns.
- Reported campaign performance using Google Analytics, and provided insights for continuous improvement.
Sales Strategy & Cinema (Intern)
Sea Oak Productions
09.2024 - 12.2024
- Developed strategic partnerships and managed communications across teams.
- Assisted production teams during shoots, and collaborated on documentary projects.
Content Writer
3s Medicure Devices Pvt Ltd
02.2023 - 07.2023
- Conducted in-depth research across online sources, interviews, and case studies to develop educational and industry-relevant content tailored for diverse audiences.
- Proofread, edited, and structured long-form SEO-optimized content to ensure clarity, consistency, and quality across digital touch points.
- Strategically promoted content across social media to boost engagement and build a knowledge-sharing community.
Assistant Manager
Think & Learn Pvt Ltd
11.2021 - 02.2022
- Resolved high-stakes issues, preventing approximately 25 potential social media and legal escalations.
- Improved turnaround time by 40% via data-driven process optimization.
- Onboarded new team members, and mentored junior associates.
Product Specialist
Think & Learn Pvt Ltd
03.2020 - 10.2021
- Advised students on education paths aligned with long-term goals.
- Developed mentor-led transition strategies, and tracked student success outcomes.
- Achieved a 95% CSAT and a 90% resolution rate through proactive communication and follow-up.
Campus Influencer (Intern)
Procter & Gamble
09.2017 - 12.2017
- Managed campaign communities across social platforms.
- Drove awareness through public speaking and peer education on hygiene practices.
Volunteer
Mentaid
07.2017 - 08.2017
- Led interactive art and craft sessions for children with mental disabilities, fostering inclusive learning experiences.
- Built rapport with learners through creativity and empathy, reinforcing the value of diverse learning methods and environments.
Volunteer
Indian Institute of Cerebral Palsy
01.2016 - 02.2016
- Conducted foundational digital literacy sessions—teaching internet navigation and PowerPoint basics to individuals with disabilities.
- Facilitated engaging, learner-first training by adapting to varying ability levels and learning styles.
- Collaborated with institutional staff to design inclusive, practical learning modules.
Education
MBA - Business Strategy & Marketing
Geneva Business School
Geneva, Switzerland01-2025
BBA - Finance
Center For Management Studies
Bengaluru, India04-2019
Skills
- Mentor onboarding and engagement
- Stakeholder management
- Communication
- Content strategy
- CRM tools (Salesforce, LeadSquare, Freshdesk)
- Google analytics
- Public speaking
- EdTech strategy
- Digital marketing
- Data-driven decision making
- Training & development
- Community building
Certification
- Advanced Training Programme – World Federation of United Nations Associations
- AI analytics- IIM Mumbai- Ongoing
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Bengali
Intermediate (B1)
Interests
- Cultural Exploration
- Cooking and storytelling
- Lifelong learning
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Software
Salesforce
LeadSquared
Freshdesk
MS Office
Google Analytics
Google Tag Manager
Google Ads
Quote
I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.
John Cage
Timeline
Sales Strategy & Cinema (Intern)
Sea Oak Productions
09.2024 - 12.2024
Content Writer
3s Medicure Devices Pvt Ltd
02.2023 - 07.2023
Marketing Manager
Rama Krishna Exports Pvt Ltd
03.2022 - Current
Assistant Manager
Think & Learn Pvt Ltd
11.2021 - 02.2022
Product Specialist
Think & Learn Pvt Ltd
03.2020 - 10.2021
Campus Influencer (Intern)
Procter & Gamble
09.2017 - 12.2017
Volunteer
Mentaid
07.2017 - 08.2017
Volunteer
Indian Institute of Cerebral Palsy
01.2016 - 02.2016
MBA - Business Strategy & Marketing
Geneva Business School
BBA - Finance
Center For Management Studies
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