Preshita Gupta
Marketing Manager
Kolkata,WB
Summary
Strategic and results-driven marketing professional with 5+ years of extensive experience in digital marketing, content strategy, brand positioning and analytics-driven campaigns. Adept in leveraging CRM tools, Google Analytics and content marketing to enhance customer retention, brand visibility and user engagement. Demonstrated leadership in high-paced environments with a keen ability to foster cross-functional collaboration and innovative marketing strategies.
Overview
5
5
years of professional experience
2
2
Certification
Work History
Marketing Manager
Rama Krishna Exports Pvt Ltd
03.2022 - Current
- Led high-performing Google Ads campaigns across Search and Display networks, driving lead generation and supporting e-commerce growth.
- Achieved a 15% increase in customer retention through targeted retargeting strategies and CRM-based personalization.
- Utilized Google Analytics and CRM tools to track and analyze key performance metrics including CTR, CPA, ROAS, and user engagement trends.
- Conducted A/B testing across landing pages and ad creatives, resulting in a 20% improvement in conversion rates.
- Researched and identified new audience segments and market opportunities, launching localized campaigns that contributed to 18% month-over-month revenue growth.
- Devised and executed digital content strategies to effectively engage target audiences, resulting in improved customer outreach and brand positioning.
- Optimized email marketing campaigns, significantly increasing open and click-through rates through segmentation and targeted messaging.
- Developed SEO strategies to improve website visibility and organic traffic through structured keyword research and content optimization.
- Conducted market research to support trend reports, product data sheets, and creative presentations for strategic planning.
- Worked cross-functionally with creative and sales teams to align campaign strategies with business goals and ensure seamless messaging.
- Maintained and enhanced the company’s reputation and market presence through proactive digital engagement and brand communication.
Sales Strategy & Cinema (Intern)
Sea Oak Productions
09.2024 - 12.2024
- Supported B2B digital ad strategies for entertainment assets
- Developed strategic partnerships and managed communications across teams to enhance market reach.
- Assisted production teams during film shoots and actively collaborated in content creation, including documentary and fiction projects.
- Supported the sales strategy development to effectively promote productions in international markets.
Content Writer
3s Medicure Devices Pvt Ltd
02.2023 - 07.2023
- Completed thorough research into assigned topics.
- SEO-focused content creation and keyword strategy.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free, SEO-friendly content for websites and blog posts to increase organic traffic.
- Formatted content to adhere to industry-specific style guides.
- Enhanced content visibility and engagement through strategic social media promotion.
Assistant Manager
Think & Learn Pvt Ltd
11.2021 - 02.2022
- Managed crisis communication, mitigating approximately 25 potential social media and legal escalations.
- Streamlined customer experience processes, improving response time by 40% through analytics-informed process enhancements.
- Facilitated onboarding and training for new team members, enhancing overall team productivity.
Product Specialist
Think & Learn Pvt Ltd
03.2020 - 10.2021
- Delivered impactful educational advisory services, aligning personalized learning strategies with students' long-term career goals.
- Developed mentor-led transition strategies, and tracked student success outcomes.
- Achieved a customer satisfaction rate (CSAT) of 95% through effective digital communication and proactive problem-solving.
Campus Influencer (Intern)
Procter & Gamble
09.2017 - 12.2017
- Drove campus-wide campaigns using performance-based marketing techniques.
- Conducted peer education sessions and public speaking engagements to boost product awareness and brand credibility.
Education
MBA - Business Strategy & Marketing
Geneva Business School
01-2025
BBA - Finance
Center For Management Studies
04-2019
Skills
Google Ads & Performance Marketing:
- Google Ads Management (Search, Display, Shopping, YouTube, Performance Max)
- ROI-focused campaign planning & execution
- Retargeting & Lookalike Audiences
- A/B Testing, Conversion Funnels, LTV, ROAS
Marketing Analytics & Digital Strategy:
- Google Analytics, Google Tag Manager, Attribution Models
- Digital Marketing, Content Strategy, SEO Optimization
- Social Media Marketing, Email Marketing
- Data-Driven Decision Making
CRM & Technology Management:
- CRM Tools: Salesforce, LeadSquared, Freshdesk
- Website Management, MS Office
- Customer Acquisition & Retention
Communication & Stakeholder Management:
- Communication Strategy, Public Speaking
- Stakeholder Management, Client Relationships, Customer Rapport
- Cross-functional Team Collaboration
Strategic & Operational Skills:
- Strategic Planning, Project Management, Product Management
- Workload Management, Complex Problem-Solving
- Analytical Mindset, Team Collaboration
Certification
- Advanced Training Programme – World Federation of United Nations Associations (2024)
- Certificate Program in Advance Digital Marketing and Analytics- Indian Institute of Management Mumbai (2025)
Languages
English
Bilingual or Proficient (C2)
Hindi
Bilingual or Proficient (C2)
Bengali
Intermediate (B1)
Personal Information
Hobbies and Interests
- Cultural exploration
- Cooking and storytelling
- Lifelong learning
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Work Preference
Work Type
Full TimeWork Location
HybridOn-SiteImportant To Me
Career advancementHealthcare benefitsWork-life balanceCompany CultureTeam Building / Company RetreatsPaid sick leavePersonal development programsQuote
I can’t understand why people are frightened of new ideas. I’m frightened of the old ones.
John Cage
Interests
Cultural exploration
Cooking
Storytelling
Lifelong learning
Software
Google Ads
Google Analytics
Google Tag Manager
Salesforce
LeadSquared
Freshdesk
MS Office
Timeline
Sales Strategy & Cinema (Intern)
Sea Oak Productions
09.2024 - 12.2024
Content Writer
3s Medicure Devices Pvt Ltd
02.2023 - 07.2023
Marketing Manager
Rama Krishna Exports Pvt Ltd
03.2022 - Current
Assistant Manager
Think & Learn Pvt Ltd
11.2021 - 02.2022
Product Specialist
Think & Learn Pvt Ltd
03.2020 - 10.2021
Campus Influencer (Intern)
Procter & Gamble
09.2017 - 12.2017
MBA - Business Strategy & Marketing
Geneva Business School
BBA - Finance
Center For Management Studies
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