PREYAA THERSENE G M
Salem
Summary
Marketing professional with expertise in digital strategy, data analysis, and campaign management. Proven success in driving lead generation and conversion rates. Seeking advanced roles to further contribute to marketing excellence.
Overview
3
3
years of professional experience
Work History
Social Media Strategist
Shloka Concepts
12.2023 - Current
- Planned and executed targeted meta and Google Ad campaigns, consistently generating high-quality leads and contributing to 20+ clients' business growth.
- Experienced in utilizing analytics to track performance metrics, identify trends, and refine targeting strategies for optimal campaign effectiveness, leading to a 25% improvement in conversion rates.
Marketing associate
Dharan Natural Stone Park
05.2022 - 09.2022
- Developed and executed a market research plan to identify potential sales opportunities across various product categories, resulting in a 20% increase in new leads.
- Analyzed customer data from marketing campaigns to identify target demographics, leading to a 15% increase in conversion rate
Digital Marketing Executive
CRI Group Private Limited
04.2021 - 08.2021
- Revamped company website and social media platforms subject to recent market trends, resulting in a 50% increase in online lead generation.
- Conducted regular market research and analysis on competitor activity, industry trends, and market developments, providing critical insights that informed sales and marketing strategy.
Education
Master of Science - Strategy Management
University of Birmingham
Birmingham, United Kingdom09.2023
Bachelor of Business Administration - Marketing Specialization - Honors
CHRIST (Deemed-to-be-University)
Bangalore, Karnataka05.2022
Skills
- Microsoft Dynamics 365
- SQL
- Tally ERP 9
- SPSS
- Tableau
- Google Analytics
- Pixel
- Google and Meta Ads
Timeline
Social Media Strategist
Shloka Concepts
12.2023 - Current
Marketing associate
Dharan Natural Stone Park
05.2022 - 09.2022
Digital Marketing Executive
CRI Group Private Limited
04.2021 - 08.2021
Master of Science - Strategy Management
University of Birmingham
Bachelor of Business Administration - Marketing Specialization - Honors
CHRIST (Deemed-to-be-University)
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