Cooking
Prianshu Labana
Navi Mumbai
Summary
Shrewd Senior Buyer with 14 years of experience in negotiating pricing and terms to get the best deals for company purchases. Focused on continuous improvement to achieve better purchasing practices and cost-effective spending. Willingness to take on added responsibilities to meet team goals.
Currently working as Buying Lead (Refrigerators), Reliance Retail Limited, committed to the job and focused approach to achieve targets.
Overview
2025
2025
years of professional experience
2012
2012
years of post-secondary education
Work History
Buying Lead-Refrigerators
Reliance Retail Limited
8 2022 - Current
- Develop and execute category strategies for the Refrigerators category across both retail and online channels, ensuring alignment with market trends and consumer demands.
- Strong relationship and account management, and negotiate favorable business goals and terms.
- Monitor and analyze KPIs like sales, gross margin, inventory turnover, and market share to identify areas of improvement and make data-driven decisions.
- Develop and Implement Strategies, both long and short term.
- Ensuring gross margin delivery on a monthly basis by running promotion schemes in line with monthly budgets.
- Benchmarked category performance against industry standards, identifying areas for improvement and implementing targeted initiatives.
Category Lead, AC, Washing Machine and Microwaves
IFB Industries Limited
10.2020 - 08.2022
- Oversaw overall eCommerce business, including website management, marketplace management, product listings, inventory, and P&L management.
- Constantly evaluate pricing and product inventory flow across all online channels to achieve sales, inventory, and margin targets.
- Analyze sales figures, product performance, customers' reactions, and market trends to anticipate product needs and plan product ranges/stock.
- Execute monthly forecasting and production plans to ensure supply meets the demand.
- Driving profitable sales of the category by ensuring visibility, traction, and a positive customer experience.
- Own the ideation and execution of Category Sale Days and Big events promotion marketing plan.
Regional Business Development Manager
VA TECH VENTURES
10.2017 - 09.2020
- Driving new customer acquisition and retention across enterprise clients - Pan India.
- Maintaining relationships with C-level executives and internal influencers.
- Responsible for banking partnership – HDFC Bank, alliances with OEMs.
- Enabling success and business growth for partners.
- Managing an effective and profitable pipeline by filtering, qualifying prospects.
- Representing the organization at CFO Industry Events, creating footprint and visibility across CFO community at large.
- Create new business growth strategies, conceptualize new product/service ideas to address market needs.
- Represent company at trade association meetings to promote products.
Business Development & Sales Manager
Infibeam
06.2015 - 09.2017
- Managed a portfolio of over 30 accounts, totaling 18 Cr in sales.
- Led sales forecasting, market trend evaluation, and segment strategies.
- Developed comparison tables of products and services by researching product pricing, ratings, and performance.
- Formulated custom business plans for incoming account managers.
- Negotiated prices, terms of sales, and service agreements.
- Created new revenue streams by cultivating successful partnerships with AMUL, @Home, Neelkamal, Britannica, Crossword, and Hidesign.
Assistant Manager- E-Commerce
SSIPL India Private Limited
04.2014 - 05.2015
- Improved Email sales 196% from revamped layout, message, merchandising and promotions
- Develop and Integrate scalable SEO processes
- Handled 13 client companies and brought in 7 new accounts in 1 year
- Monitored market activity and quoted pricing to maintain healthy profit margins
- Negotiated prices, terms of sale and service agreements
- Direct, coordinate, and review activities in sales and service accounting and recordkeeping, and in receiving and shipping operations
- Monitor customer preferences to determine focus of sales efforts
Key Account Manager
Times Internet Limited
08.2011 - 03.2014
- Worked directly with Vendors, Warehouse managers and courier companies to achieve same day shipment of orders
- Exceeded company objectives with timely achievement of targets
- Gathered, logged and monitored all shipping data
- Helped earn the company 89% customer satisfaction ratings on www.indiatimesshopping.com by timely deliveries of orders and after sales services
- Established operational objectives and work plans and delegated assignments to subordinate managers
Education
Bachelor of Science - Computer Science
DAV Institute of Engineering and Technology
Jalandhar, PunjabUG Diploma - Information Technology
Govt. Polytechnic College
Bathinda, PunjabHigh School Diploma - undefined
St. Joseph's Convent School
Bathinda, PunjabSkills
Revenue and profit maximization
Product Knowledge
Vendor relationships
Demand forecasting
Price Negotiations
Market Trend Analysis
Procurement Management
Customer Needs Identification
Team Collaboration
Interests
Singing
Timeline
Category Lead, AC, Washing Machine and Microwaves
IFB Industries Limited
10.2020 - 08.2022
Regional Business Development Manager
VA TECH VENTURES
10.2017 - 09.2020
Business Development & Sales Manager
Infibeam
06.2015 - 09.2017
Assistant Manager- E-Commerce
SSIPL India Private Limited
04.2014 - 05.2015
Key Account Manager
Times Internet Limited
08.2011 - 03.2014
UG Diploma - Information Technology
Govt. Polytechnic College
High School Diploma - undefined
St. Joseph's Convent School
Buying Lead-Refrigerators
Reliance Retail Limited
8 2022 - Current
Bachelor of Science - Computer Science
DAV Institute of Engineering and Technology
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