Prince Kumar
Noida
Summary
Prepared to bring 10+ years of progressive experience and take on challenging position with opportunity to make lasting impact on company and customer success. Implements strategic and tactical marketing campaigns to drive engagement and sales. Led successful digital marketing projects across varied domains including Healthcare, IT(SaaS), Digital Marketing, Real-estate, etc.
Overview
14
14
years of professional experience
1
1
Certification
Work History
Sr. Manager Digital Marketing
OneWebTag Media
10.2022 - Current
- Implemented and optimized marketing automation workflows in ZOHO and HubSpot, leading to a 15-20% improvement in lead conversion rates.
- Designed and managed multichannel campaigns, including email, SMS, and retargeting, enhancing customer engagement and retention.
- Integrated ZOHO CRM with marketing platforms, ensuring seamless data synchronization and improved lead tracking.
- Developed and executed dynamic workflows to automate repetitive tasks, increasing team efficiency and campaign scalability.
- Web analytics reporting and analysis with Google Analytics
- Collaboration with other team to maintain brand consistency
- Analyzed user engagement data to identify trends and opportunities, optimizing campaign strategies for improved performance metrics.
- Improved website visibility through development and implementation of SEO strategies.
- Managed budget allocation and resource utilization to maximize marketing ROI.
Digital Marketing Manager
PaTaaK IT
05.2018 - 10.2022
- Led data-driven campaign strategies, leveraging insights from ZOHO CRM to refine segmentation and targeting, resulting in higher engagement rates.
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases.
- Integrated ZOHO CRM with marketing platforms, ensuring seamless data synchronization and improved lead tracking.
- Developed marketing content such as blogs, promotional materials, and advertisements for social media.
- Improved website visibility through development and implementation of SEO strategies.
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
- Conducted A/B testing across email and SMS campaigns, to improve OR and CTR.
- Conducting Training Session for team members.
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness
- Managed budget allocation and resource utilization to maximize marketing ROI.
Manager Digital Marketing
Adeptia Inc
07.2016 - 05.2018
- Web analytics reporting and Analysis
- Implemented and optimized marketing automation workflows in HubSpot, leading to improvement in Email/SMS campaign.
- Set up advanced tracking, profiles, goal conversion tracking, and custom filters in Google Analytics with HUBSpot to measure, monitor and provide insight into user behavior
- Analyze traffic behavior of website and identify gaps in customer journey by providing insights and recommendations/fixes to enhance customer experience.
- Monitor and track performance of SEO campaigns, including site traffic, back links etc using SEO tools like AHREFS, MOZ and SEMRush.
- Co-ordinate with web design and development team to get required development changes done
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals
- Analyzed competitor pages to locate backlink and keyword opportunities
- Developed marketing content such as blogs, promotional materials, and advertisements for social media
- Coordinated with design and media teams to develop high-quality creative assets
- Actively research, test and propose new approaches to improve search engine rankings
- Monitor and track performance of SEO campaigns, including site traffic, back links etc using SEO tools
- Co-ordinate with web design and development team to get required development changes done
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals
- Developed and executed A/B testing strategies to optimize campaign performance
- Analyzed competitor pages to locate backlink and keyword opportunities
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness
- Developed marketing content such as blogs, promotional materials, and advertisements for social media
- Established and maintained relationships with key stakeholders to deliver successful execution of marketing initiatives
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral
- Improved website visibility through development and implementation of SEO strategies
- Managed team engaged in ongoing product optimization, account management and ad placement
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations
- Coordinated with design and media teams to develop high-quality creative assets
- Managed budget allocation and resource utilization to maximize marketing ROI
Manager Digital Marketing
ZETEO Consulting
09.2015 - 07.2016
- Conducting outreach programs for Bloggers, and Journalists to manage 20 new clients along with old customers
- Organizing monthly SEO meetings to discuss effective marketing strategies and discussing trending algorithms
- Managing multiple duties - on-page optimization, text content, header tags, appearance to crawlers, sitemaps, and link replacement
- Based on analysis result continuously improve and modify strategies to optimize effectiveness
- Creating Analytics Reports, Keyword Ranking Reports and conversion reports
- Managed team engaged in ongoing product optimization, account management and ad placement
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals
- Developed and executed A/B testing strategies to optimize campaign performance
- Analyzed competitor pages to locate backlink and keyword opportunities
- Developed marketing content such as blogs, promotional materials, and advertisements for social media
- Coordinated with design and media teams to develop high-quality creative assets
- Managed budget allocation and resource utilization to maximize marketing ROI
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral
- Conducted market research to identify new opportunities and target markets
- Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits
- Captured new customers by optimizing business strategies and launching products to diversify offerings
Digital Marketing Analyst
ValueNotes
03.2011 - 09.2015
- Established SEO strategies, implement and monitor campaign solely
- Based on analysis, results continually improve and modify strategies to optimize effectiveness
- Getting Website to top of search engine and increased visibility by 120%
- Keep up to date with constantly changing technological and search engine trends, algorithms and ranking factors
- Co-ordinate with design and development team to get changes done to make website Search Engine visible & User Friendly
- Set up advance tracking, profiles, goal conversion tracking, and custom filters in Google Analytics to measure, monitor and provide insight of user behavior
- Led projects to redesign web pages, diversify strategies and revitalize social media presence
- Used CRM and CMS to identify behavioral patterns and trends in data
- Measured and evaluated brand digital performance to present weekly findings to management
- Analyzed website data such as traffic, interactions, conversions and goals to find areas of improvement
- Developed and deployed content marketing strategies to improve organic search traffic
- Monitored and evaluated website analytics to identify trends and opportunities for improvement
- Generated reports to monitor and analyze website performance, search engine rankings, or domain authority
Education
Adobe Analytics Certification - Analytics
Adobe
Online04.2019
Google Analytics certification -
Google Analytics
Online02.2018
BE - Computer Science
University of Pune
Pune05.2009
Skills
- Digital Marketing
- Adobe Analytics Reporting
- Ahrefs, Moz, SEMRush
- Implementation of ZOHO CRM, HubSpot
- Google Analytics, Google Tag Manager
- SEO, SMO, PPC
Certification
- Adobe Analytics Certification, Adobe, Online, 03/01/18, 04/01/19
- Google Analytics certification, Google Analytics, Online, 01/01/18, 02/01/18
Awards
- Employee of the Month, 2016, Adeptia Inc
- Employee of the Year, 2017, Adeptia Inc
- Employee of the Year, 2014, ValueNotes
Additionalinformation - Speakingengagements
MDU, Rohtak, Digital Marketing
Timeline
Sr. Manager Digital Marketing
OneWebTag Media
10.2022 - Current
Digital Marketing Manager
PaTaaK IT
05.2018 - 10.2022
Manager Digital Marketing
Adeptia Inc
07.2016 - 05.2018
Manager Digital Marketing
ZETEO Consulting
09.2015 - 07.2016
Digital Marketing Analyst
ValueNotes
03.2011 - 09.2015
Adobe Analytics Certification - Analytics
Adobe
Google Analytics certification -
Google Analytics
BE - Computer Science
University of Pune
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