Pritam Lodh

• Led global market expansion for oncology diagnostics, focusing on liquid biopsy and genomic profiling solutions.
• Drove revenue growth through strategic client acquisition, partnerships, and contract negotiations.
• Built and maintained strong relationships with healthcare providers, pharma companies, and research institutions.
• Spearheaded global marketing campaigns, enhancing brand visibility and industry presence.
• Collaborated with cross-functional teams to ensure seamless service delivery and regulatory compliance.

Key Achievements:

• Increased client acquisition through successful market penetration.
• Secured partnerships with top leading healthcare organizations.
• Successfully launched liquid biopsy services in INDIA , Middle East & Africa.

• Built and maintained strong, long-term relationships with key clients by effectively understanding their needs and aligning company products and services to meet their objectives.
• Developed and executed strategic account plans, achieving and exceeding annual sales targets and objectives.
• Proactively kept clients informed about new products, service enhancements, and company updates to drive continued engagement and trust.
• Successfully negotiated contracts, pricing, and terms with key clients, ensuring mutually beneficial agreements and fostering long-term partnerships.
• Ensured timely renewal of contracts and agreements, maintaining 100% retention of major accounts year-over-year.
• Designed and implemented strategies to enhance customer satisfaction, resulting in a 95% client satisfaction rate and improved issue resolution times.
• Managed the sales and procurement of high-end NGS Instruments, Agilent Biotek systems, and Acea Bioscience instruments, contributing to the company's reputation as a preferred supplier for advanced technologies.

Key Achievements:

• Increased annual revenue & Achieve sales targets.
• Expanded the client portfolio for new accounts, driving growth in market share.
• Spearheaded key collaborations, leading to a multi-year contracts & successful product launches and solidifying the company’s position in the market.

• Identify and generate leads from new accounts and potential clients to expand the customer base.
• Build and nurture strong relationships with existing clients to ensure satisfaction and long-term partnerships.
• Drive revenue growth by upselling and cross-selling products or services to existing and new clients.
• Collaborate closely with channel partners to create synergies and optimize market penetration.
• Conduct market research to identify trends, competitor activities, and potential opportunities for growth.
• Develop and execute sales strategies to achieve or exceed revenue targets.
• Ensure regular follow-ups and engagement with leads to convert them into clients.
• Address client concerns and provide tailored solutions to maintain a high level of customer satisfaction.
• Provide training and support to channel partners to enhance their ability to sell effectively.
• Prepare and present reports on sales performance, client feedback, and market insights to management.
• Actively participate in networking events, industry conferences, and exhibitions to enhance brand visibility and client acquisition opportunities.
• Monitor and analyze sales metrics to identify areas of improvement and implement corrective actions.
• Ensure timely and accurate documentation of client interactions, proposals, and agreements in CRM systems.

• Expertise in handling advanced technologies such as Oxford Nanopore, 10X Genomics, Bionano, Nanostring, and Affymetrix.
• Generate and qualify leads for high-value accounts across research, diagnostics, and clinical sectors.
• Manage end-to-end Turnkey projects, including planning, execution, and delivery, ensuring adherence to timelines and quality standards.
• Provide technical demonstrations and training to clients, showcasing the capabilities and applications of cutting-edge genomic technologies.
• Collaborate with cross-functional teams, including R&D, marketing, and sales, to drive project success and client satisfaction.
• Develop and maintain strategic relationships with key stakeholders to secure long-term partnerships.
• Analyze market trends and client needs to identify opportunities for expanding service offerings.
• Ensure timely resolution of client queries and technical issues to maintain high levels of customer satisfaction.
• Prepare and deliver impactful presentations, proposals, and reports for clients and internal stakeholders.
• Stay updated on advancements in genomics and molecular biology to provide clients with innovative solutions and insights.
• Assist in pre-sales and post-sales activities, including onboarding and after-sales support.
• Ensure seamless integration of technologies into client workflows by offering tailored solutions.

• Manage the Genomics Service Business across the East, North-East India, and Bangladesh regions, ensuring consistent revenue growth and client satisfaction.
• Collaborate with prestigious research organizations such as CSIR, ICAR, and ICMR labs to support their genomics projects by providing tailored solutions and services.
• Develop and execute strategic plans to expand the reach and adoption of genomics services in the assigned regions.
• Build and nurture strong relationships with key stakeholders in academic, government, and research institutions to secure long-term partnerships.
• Provide end-to-end project management for genomics initiatives, from proposal development to successful delivery of results.
• Identify and generate new business opportunities by engaging with potential clients and understanding their research needs.
• Act as a technical consultant, offering insights into advanced genomics applications to support client research objectives.
• Monitor and analyze market trends and competitor activities to refine strategies and maintain a competitive edge.
• Conduct regular client meetings and workshops to showcase capabilities, address queries, and ensure continuous engagement.
• Prepare and deliver detailed reports and presentations to senior management on regional performance and project outcomes.