PRITAM SINGH KONSAM
Area Sales Manager
Pune,MH
Summary
Results-oriented Area Sales Manager with 18 years of experience in luxury beauty retail, specializing in fragrance and skincare, with a strong track record of working across well-known premium brands. Expertise in driving sales revenue growth, optimize market penetration, building and leading a high-performance teams, and skilled in market analysis, team leadership, and leveraging growth opportunities.
Overview
18
18
years of professional experience
4
4
Languages
Work History
Area Sales Manager
Baccarose Perfumes & Beauty Products Pvt. Limited
12.2021 - Current
- Directed and coordinated sales activities, aligning team efforts with company goals to drive revenue growth.
- Analyzed sales data, competitors’ activity, and market trends to identify and pursue expansion opportunities.
- Motivated team members through regular feedback and support, drive team performance through coaching and enhancing team morale and performance.
- Ensured optimum stock availabilty, reduced aging inventry, managed stock rotation, and prevented stock-outs to maximize sales.
- Monitored profitability, controlled operational expenses, optimized manpower utilization, and improved overall business efficiency.
Sales Supervisor
Intercraft Trading Pvt. Limited
04.2010 - 11.2021
- Monitored team performance and adjusted strategies to consistently achieve sales targets.
- Addressed and resolved internal team conflicts, retailer concerns, and customer complaints, ensuring seamless operations and enhanced stakeholder satisfaction.
Sales Team Leader
Intercraft Trading Pvt. Limited
02.2008 - 03.2010
- Oversaw team operations and ensured alignment with sales targets.
- Conducted training and development sessions for the sales team.
Education
Bachelor of Science - Geology
Savitribai Phule Pune University
01-2005
Skills
Luxury Beauty & Fragrance Retail Expert
Multi-Stores Operations
P&L Ownership
Driving Revenue Growth
Sales Strategy Development
Team Leadership
Territory management
Negotiation Skills
Market Analysis
KPI tracking
Client Relationship Management
Adaptability and Flexibilty
Accomplishments
- Delivered 25% YoY sales growth through strategies planning and execution
- Oversaw sales operations across 19 retail stores in the luxury beauty market
- Led, coached, and developed high performing 50+ sales professionals
- Owned P&L, driving profitability and cost optimization
- Improved region performance, KPIs, and conversion rates from 18% to 32% by implementing objection handling, upselling and link selling
- Reduced team attrition from 35% to 14% in 6 months through structured training and incentive scheme
- Led team to achieve “Best Region-West Zone” for Q4 in FY19.
- Awarded “Best Region-Pan India” for Paco Rabanne brand
Timeline
Area Sales Manager
Baccarose Perfumes & Beauty Products Pvt. Limited
12.2021 - Current
Sales Supervisor
Intercraft Trading Pvt. Limited
04.2010 - 11.2021
Sales Team Leader
Intercraft Trading Pvt. Limited
02.2008 - 03.2010
Bachelor of Science - Geology
Savitribai Phule Pune University