Pritha Guha
Media TV- Radio-Print- Social
Mumbai,MH
Summary
Seeking a position to utilize my abilities and to become successful through commitment, confronting challenges, striving for excellence and rendering services which will add value to the organization.
Overview
14
14
years of professional experience
Work History
Manager-SONY & SAB
Sony Pictures Network India (Culver Max Entertainment)
Mumbai
09.2025 - Current
- Owned revenue responsibility for SET SD and HD, and SAB SD and HD, delivering strategic brand communication solutions within the Hindi GEC ecosystem.
- Developed audience-led brand strategies by leveraging BARC measurement and viewership analytics to understand consumption patterns in the Hindi General Entertainment market.
- Partnered with leading brands, including P&G, CEAT, Mahindra, Ferrero, Johnson & Johnson, and Galderma, translating brand objectives into impactful communication frameworks.
- Collaborated closely with top media agencies, such as GroupM, Starcom, Madison, Dentsu, and Lodestar, to drive integrated brand solutions.
- Played a key role in high-impact revenue properties and tentpole shows, including Indian Idol, MasterChef, and Wheel of Fortune, delivering premium brand integrations and sponsorship solutions.
- Involved in the ideation and execution of content-led brand integrations, ensuring a seamless fit between brand messaging and show narratives.
- Worked cross-functionally with programming, marketing, and commercial teams to enhance brand visibility, audience engagement, and recall across platforms.
Manager- Zee Bangla/ Zee Bangla Cinema
Zee Entertainment Enterprises Limited
Mumbai
12.2022 - 09.2025
- Drove revenue growth through strategic brand communication solutions within the regional television ecosystem, through Zee Bangla and the movie genre.
- Built a deep understanding of regional TV markets, leveraging BARC viewership data and performance reports to guide media and brand decisions.
- Developed customized communication solutions for leading brands, including HUL, Abbott Healthcare, Amul, Johnson & Johnson, LIC, Nerolac, Eureka Forbes, Vadilal, and PharmEasy.
- Collaborated with top media agencies such as Fulcrum, Starcom, Madison, and Dentsu, ensuring alignment between brand strategy, media planning, and execution.
- Applied strong knowledge of West Bengal's consumer behavior, spending patterns, and viewing habits to deliver culturally relevant and effective brand messaging.
- Actively involved in ideation, integrations, and 360-degree communication solutions, spanning content integration, sponsorships, and multi-platform executions.
- Partnered with programming, marketing, and commercial teams to create contextual brand integrations that enhanced reach, relevance, and recall.
Deputy Manager
Red FM
Mumbai
12.2021 - 12.2022
- Led integrated media solutions, combining digital platforms, offline media, and on-ground activations, to deliver cohesive brand communication.
- Partnered with brands, including ZEE, SONY, VIACOM, Dubai Tourism, Tata Motors, and Prince Pipes, translating brand objectives into impactful communication strategies.
- Worked closely with leading media agencies such as GroupM, OMD, Lodestar, and Starcom to ensure alignment on planning, execution, and performance.
- Leveraged RJ and influencer ecosystems to amplify brand messaging through social media content, live interactions, and experiential activations, strengthening audience engagement and recall.
- Integrated digital amplification with physical touchpoints to enhance campaign reach, relevance, and consumer connection.
- Acted as a strategic brand partner, delivering customized, solution-led communication frameworks across platforms.
Deputy-Manager-Advertisement
News Nation
Mumbai
04.2020 - 11.2021
- Developed audience-led brand communication solutions for news television channels by analyzing BARC viewership data, audience segmentation, and content consumption trends.
- Built a strong understanding of the Hindi-speaking market (HSM), aligning brand messaging with regional language, cultural nuances, and media consumption behavior.
- Drove revenue growth by delivering customized communication solutions for marquee brands, including Kellogg’s, Marico, SBI, HDFC Life, and Edelweiss Tokio Life.
- Managed and grew the business through key media agencies such as GroupM, Mindshare, Dentsu, and Starcom, ensuring strategic alignment and long-term partnerships.
- Owned revenue and brand solutions for regional news channels – News State, Uttar Pradesh, and Madhya Pradesh, strengthening regional advertiser penetration.
- Conducted an in-depth market analysis of Uttar Pradesh and Madhya Pradesh, covering consumer behavior, television viewing patterns, and category-wise spending trends.
- Translated audience insights and market intelligence into effective brand placements, sponsorships, and integrated communication opportunities.
- Collaborated with programming, marketing, and commercial teams to ensure content, brand synergy, and consistent messaging.
Account Manager- Solutions
Radio Mirchi
Kolkata
03.2018 - 04.2020
- Developed audience-led communication solutions for radio, aligning brand messaging with listener profiles, consumption patterns, and regional relevance.
- Delivered integrated multimedia solutions across radio, live events, and social media, driving revenue growth for key institutional and corporate clients.
- Generated new business and brand solutions for Air India (Eastern Regional Office), Allied Blenders' Regional Office, and Bidhannagar Municipal Corporation through solution-led live events and RJ-led social media campaigns.
- Leveraged RJ influencer ecosystems to amplify brand messaging through social media content and on-ground engagement, enhancing reach and audience connection.
- Serviced leading brands, including Bandhan Bank, RPSG Group, and multiple regional corporates, ensuring consistent brand communication across platforms.
- Played a key role in the launch of Radio Mirchi 98.3 FM, Siliguri, driving brand positioning, local market connect, and advertiser onboarding.
- Owned commercial planning and P&L considerations for the launch event, ensuring budget efficiency, and revenue alignment.
- Collaborated with programming, marketing, and sales teams to ensure seamless execution and strong brand recall during high-impact campaigns.
Officer-Advertisement
Business Standard Pvt. Ltd.
Kolkata
12.2014 - 02.2018
- Drove consistent 25% year-on-year revenue growth by aligning brand communication solutions with clearly defined audience insights, and business objectives.
- Developed audience-led communication strategies by deeply understanding the readership profile of financial newspapers and premium publications, delivering relevant, high-impact brand solutions.
- Managed government, BFSI, and PSU clients across the Kolkata and Eastern markets, ensuring strategic brand visibility and message alignment.
- Led commercial and brand partnerships for Business Standard – IndiGo Edition, the in-flight newspaper placed across all IndiGo morning flights, offering high-value access to premium, decision-maker audiences.
- Headed key institutional publications, including Banking Annual Magazine (PSU Banks, Private Banks, Financial Institutions) and Indian Management (AIMA) Magazine for the Eastern Zone, strengthening thought leadership and category presence.
- Delivered functional and structural communication solutions for existing clients, while actively pitching and acquiring new business.
- Designed and introduced competitive, value-driven communication packages that optimized client ROI while safeguarding agency profitability.
- Handled accounts including UCO Bank, UBI, Allahabad Bank, LIC, LIC Housing Finance (Zonal Offices), regional banks, CESC Ltd., Power Grid Corporation, Hindustan Copper Ltd., and state tourism boards (Madhya Pradesh, Bihar, Chhattisgarh).
- Built and maintained strong working relationships with advertising agencies, driving sustained collaborations, and repeat business.
- Monitored market trends, competitive activity, and industry developments, translating insights into new revenue streams and growth strategies.
- Acted as a strategic connector between clients, agencies, editorial teams, and internal teams to ensure cohesive brand storytelling and seamless execution.
Marketing Executive, Dainik Jagran - Jagran Prakashan Ltd.
Dainik Jagran
Kolkata
05.2014 - 12.2014
- Drove revenue growth by deeply understanding brand objectives, communication needs, and market dynamics.
- Managed retail and local market client activities across the Kolkata market, ensuring a strong brand presence and effective on-ground execution.
- Designed and introduced competitive media and communication packages that balanced client ROI, and agency profitability.
- Built brand-specific communication strategies based on reach, audience profiling, and message relevance across markets.
- Gained exposure to HSM (Hindi Speaking Market), aligning brand messaging with local consumer behavior and market demand.
- Translated market insights and consumer understanding into effective brand communication plans.
- Acted as a key liaison between clients, internal teams, and media partners to ensure seamless execution and consistent brand messaging.
Deputy Media Manager
Arun Sign Service Pvt. Ltd.
Kolkata
04.2012 - 02.2014
- Led end-to-end media planning, buying, and execution across print, radio, and television for a diverse portfolio of government, public sector undertakings, banking, and commercial brands.
- Managed high-value communication mandates for West Bengal Government departments, including PWD, Garden Reach, Irrigation Department, HIDCO, NKDA, as well as Central Government clients, such as CPWD and National Highway projects.
- Strategized and executed media campaigns for PSUs, banks, and lifestyle/commercial brands, including Ketvin Kitchen, Moustache Jeans, and Passport Jeans, ensuring strong brand visibility and reach.
- Developed media strategies aligned with brand objectives, target audiences, and budget efficiency, balancing reach, frequency, and impact.
- Handled media negotiations and rate optimization with publication houses and broadcast channels to maximize ROI and value delivery for the brands.
- Prepared media plans, cost estimates, and release schedules, ensuring compliance with government norms, and timely execution.
- Coordinated cross-functionally with creative, accounts, and client servicing teams to maintain message consistency and brand alignment.
- Monitored campaign performance and ensured smooth execution through vendor coordination, scheduling, and post-campaign reporting.
Education
Master of Business Administration - MBA, Marketing/Marketing Management, General
SVKM’s Narsee Monjee Institute of Management Studies (NMIMS)
India05.2023
Post Graduation Diploma - Mass Communication/Media Studies
Jadavpur University
India01.2011
Graduation - Comparative Literature
Jadavpur University
India05-2010
10+2 - General and Humanities
Gokhale Memorial Girls School
India01.2007
10 - General
Gokhale Memorial Girl's School
India 04.2001 -
Skills
Other Performance Achievements
Business Standard: Best Branch Performance award and certificate, Radio Mirchi: Silver point for Mirchi Solutions Champs-Q3 in 2019, News Nation: Best Performance in Top 5 in 2020-21
Timeline
Manager-SONY & SAB
Sony Pictures Network India (Culver Max Entertainment)
09.2025 - Current
Manager- Zee Bangla/ Zee Bangla Cinema
Zee Entertainment Enterprises Limited
12.2022 - 09.2025
Deputy Manager
Red FM
12.2021 - 12.2022
Deputy-Manager-Advertisement
News Nation
04.2020 - 11.2021
Account Manager- Solutions
Radio Mirchi
03.2018 - 04.2020
Officer-Advertisement
Business Standard Pvt. Ltd.
12.2014 - 02.2018
Marketing Executive, Dainik Jagran - Jagran Prakashan Ltd.
Dainik Jagran
05.2014 - 12.2014
Deputy Media Manager
Arun Sign Service Pvt. Ltd.
04.2012 - 02.2014
10 - General
Gokhale Memorial Girl's School
04.2001 -
Post Graduation Diploma - Mass Communication/Media Studies
Jadavpur University
Master of Business Administration - MBA, Marketing/Marketing Management, General
SVKM’s Narsee Monjee Institute of Management Studies (NMIMS)
Graduation - Comparative Literature
Jadavpur University
10+2 - General and Humanities
Gokhale Memorial Girls School