Pritha Khot

• Led content strategy and creation for Be Bodywise’s Instagram, designing static images on Canva, and maintaining a 90% expert/info-led content mix.
• Scaled organic Instagram reach by 42.8% (70K to 100K avg), consistently maintaining it, while driving performance-focused growth.
• Drove direct sales via DM automation, converting high-engagement posts into product-led conversations, with trackable links.
• Represented the brand at offline expos, assisting customers, and creating ad-worthy content with direct business impact.
• Own retention communications for Man Matters, crafting messaging to enhance customer lifetime value, and brand loyalty.
• Collaborated in cross-brand ideation for Man Matters and Little Joys, contributing to broader marketing initiatives.

• Spearheaded pricing strategy through benchmarking and contributed to expansion planning by identifying new market opportunities.
• Contributed to successfully launching new products by developing and testing marketing concepts. Worked closely with stakeholders to ensure alignment with brand objectives and customer preferences.
• Successfully developed an award-winning case study for the brand.

• Utilized SEO techniques to optimize website and LinkedIn content, leading to a 20% improvement in search engine visibility, and a notable growth in website traffic.

Increased brand awareness and achieved a 10% conversion rate by leading an announcement campaign across various channels, including crafting the copy of the announcement video and developing five data-driven ad campaigns for Instagram and Meta.

• Actively monitored and tracked the performance of social media campaigns.

Drafted compelling press releases and profiles of company leaders, effectively highlighting their achievements, expertise, and unique perspectives.

Created visually engaging graphics for internal mailers, effectively communicating important updates, events, and company initiatives to employees.

Increased employee engagement by promoting the company's assets and initiatives.