Pritha Pal

A communications student specializing in brand strategy, advertising, and consumer behavior, with a background in psychology that enhances data-driven marketing insights. Skilled in digital marketing, market research, and brand positioning, with hands-on experience in crafting advertising campaigns and consumer engagement strategies. Currently hold a BBA in Communications with practical exposure to branding, market research, and social media strategy. Passionate about developing impactful marketing solutions for brands.

• Communications Foundations – LinkedIn
• Marketing: Consumer Behavior – LinkedIn
• Building AI Literacy – LinkedIn

Gen Z & The Job Market

Consumer Insight Mining Course

• Led qualitative research on Gen Z career goals and job-hopping culture

Absolut x Tinder – Holi Activation

• PR & Events Course, Developed a Gen Z dating campaign; managed PR and influencer strategy
• Queerious – LGBTQ+ Awareness Event, Secured Durex sponsorship and partnered with MyMuse & BoldCare; Managed PR, budgeting, and event execution for a 2-day awareness drive

Red Label Tea – Brand Campaign

 Advertising Strategy Course

• Worked on strategy for pitch and created the golden ticket idea for brand conversion.

Coco – Franchise 

Marketing Plan, Brand Management Course

• Expanded Coco into a franchise universe; led TG analysis and launch PR

Michelin-Star Restaurant Launch

 Luxury Brand Management Course

• Curated elite positioning and experiential strategy for a luxury restaurant

• PR Head, Fitness Club
• Member, Animal Welfare Committee (AWC)

Discover India Program – Udaipur

 Qualitative Research Study on Palace Commercialization 

• Conducted field interviews with royals, locals, and tourists.
• Analysed data to report on heritage tourism and commercialization trends