Pritha Tiwari

• Store Roll Outs, Branding and Offline Marketing:
• Taking care of the PAN India Franchise's Branding including renewal and new stores.
• Developed and executed branding campaigns to educate target audiences on product features, benefits and values.
• Launched successful digital marketing campaigns that achieved goals for increased sales from Franchise stores
• Managed and oversaw marketing creatives to drive quality and accuracy.
• Consulted with product development team to enhance products based on customer interest data.
• Business Development Manager:
• Researched and identified new business opportunities to increase B2B sales.
• Conducted market research to identify customer needs and trends in the industry.
• Assisted in the preparation of presentations, proposals, and contracts for prospective customers.
• Developed and maintained a database of potential clients for business development.
• Created marketing materials such as brochures, flyers, and newsletters to promote services offered by our company.
• Identified potential Franchise partners and negotiated terms of collaborations with them.
• Identified new customers through pipelining, pre-qualification and territory analysis and management.
• Implemented effective strategies for lead generation and conversion into sales opportunities.
• Gathered and analyzed business, market and competitor information to support development of strategic marketing plan.
• Responded to Franchise partner's issues to provide immediate resolution and improve retention.
• Researched market trends to identify customer needs and preferences for strategic planning.

• Look after Manpower planning and recruitment, talent management, induction and orientation, basic HR process and policies.
• Responsible for carrying out recruitments for corporate as well as project offices (PAN India). I have been managing entire spectrum of the recruitment process for Rail Infra, Aviation as well as Highway Projects.
• Profile sourcing, shortlisting candidates, scheduling interviews, working on negotiating offers to be rolled out to candidates and closing the requirement. I have demonstrated capability using Boolean search techniques, extensive networking, and/or online resume mining with minimal reliance on job board postings
• Expanded cross-functional organizational capacity by collaborating across departments on priorities, functions and common goals.
• Maximized performance by monitoring daily activities and mentoring team members.
• Resolved staff member conflicts, actively listening to concerns and finding appropriate middle ground.
• Onboarded new employees with training and new hire documentation.
• Recruited and hired top performers to add talent and value to department.
• Managing personnel on the ongoing as well as upcoming projects. Utilizing their services to the best of their abilities.
• Preparation of offer letters, appointment letters, and reimbursement letters, Professional Service Agreements etc. · Preparation of Probation and Contraction extension letters.
• Delivered feedback to decision-makers regarding employee performance and training needs.
• Vendor management, vendor performance monitoring, vendor contracts validation, renewal etc.
• Maintained professional, organized and safe environment for employees and patrons.
• Study of penalties and liabilities and work closely with Project team on site. Be in touch with operations team for to track any issue of concern and delay and rectification of the same.
• Company Certified ISO Auditor 9001: 2015.
• Social media savvy with extensive online network participation (online forums, user groups, etc.). I am currently managing the social media handles of the company which include LinkedIn, facebook and the company website as well.

Managed relational database to store information for reference, reporting and analysis.

• Conducted onboarding to help new hires adjust to administrative and performance aspects of jobs.
• Created detailed expense reports to facilitate reimbursement for business expenses incurred.
• Scheduled conference rooms, prepared agendas and maintained calendars to prepare for meetings and events.
• Maintained company handbook to outline policies and provide insights to company mission and values.
• Offered technical support and troubleshot issues to enhance office productivity.
• Provided secretarial and office management support while building cooperative working relationships.