Prithiunan Devaraj
Dindigul
Summary
Dynamic Marketing Operations Analyst with a proven track record at Clevertap, enhancing lead quality by 90% through automation and CRM integrations. Expert in HubSpot and Salesforce, with a knack for data visualization and strategic decision-making. Thrives in fast-paced environments, transforming data into actionable insights for cross-functional team collaboration.
Overview
2
2
years of professional experience
1
1
Certification
Work History
Marketing Operations Analyst
Clevertap
Bangalore
06.2023 - Current
- Conducted research to enrich and maintain the accuracy of leads within the database, ensuring high-quality lead data for marketing campaigns.
- Utilized enrichment platforms like Apollo, ZoomInfo, and Lusha to gather relevant data on leads, syncing it across Salesforce and HubSpot for consistency across systems.
- Automated data enrichment processes with tools like Clay and Workato enhance lead quality, reduce manual effort, and improve operational efficiency.
- Managed end-to-end marketing campaigns, including lead nurturing, email automation, and CRM integrations, using HubSpot and Salesforce.
- Built and maintained scalable workflows for email campaigns, lifecycle management, and MQL qualification, ensuring smooth campaign execution.
- Created dynamic reports and dashboards to provide actionable insights for cross-functional teams, enhancing marketing-sales alignment using HubSpot and Drivetrain.
- Integrated third-party tools to automate repetitive tasks, reducing turnaround times by 90%, and boosting team productivity.
- Conducted regular audits of CRM data to maintain hygiene, ensure compliance with data privacy standards, and optimize data quality.
Data Analyst Intern
Tvs Motor Company
Bangalore
07.2022 - 09.2022
- Worked under a new product development team.
- Collected different customer data from different states through road trips of the company.
- Conducted research and data analysis on relationship between electric vehicles of a different company using data and created report & visualization using Excel and Tableau.
- Participated in project planning and scope definition for analytics initiatives.
Education
MBA - Business Analytics
CMS BUSINESS SCHOOL
Bangalore05-2023
Bachelor of Engineering - Electrical, Electronics And Communications Engineering
SRM Valliammai Engineering College
05-2019
Skills
Technical skills
- Marketing Automation: HubSpot, Workato
- CRM Management: Salesforce, HubSpot
- Data Enrichment: Apollo, ZoomInfo, Lusha, Clay
- Email Campaigns: Campaign Design, A/B Testing, Lead Nurturing
- Analytics and Reporting: HubSpot Reporting, Drivetrain
- Integration Tools: Clay, Hubilo
Business and Data Skills
- Data visualization
- Business Analysis
- Decision making
- Lead generation management
- Customer segmentation
Languages
Tamil
First Language
English
Proficient (C2)
C2
Certification
- Hubspot
- Ms Excel
- SQL
Timeline
Marketing Operations Analyst
Clevertap
06.2023 - Current
Data Analyst Intern
Tvs Motor Company
07.2022 - 09.2022
- Hubspot
- Ms Excel
- SQL
MBA - Business Analytics
CMS BUSINESS SCHOOL
Bachelor of Engineering - Electrical, Electronics And Communications Engineering
SRM Valliammai Engineering College
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