Summary
Overview
Work History
Education
Skills
Accomplishments
Certification
Languages
Timeline
Generic
Prithvi Chakravarty

Prithvi Chakravarty

Kolkata

Summary

A motivated,dedicated & resolute marketing professional with a history of meeting company goals utilizing consistent and organized practices. Skilled in working under pressure and adapting to new situations and challenges to best enhance the organizational brand and driving sheer value.

Overview

11
11
years of professional experience
1
1
Certification

Work History

Marketing Lead

Wyzard.ai
07.2024 - 01.2025

Core Work areas

  • Defining market opportunity
  • Product Design
  • Product building


Key achievements

  • Led the entire website revamp project.
  • Improved brand visibility by increasing website engagement by 190% in 6 months
  • Led Bangalore Tech. Summit' 24 with 115 user-sign ups & 43 Beta-testers

Marketing Lead: Product & Growth

Rephrase.ai(Acquired by Adobe)
11.2022 - 09.2023

Core Work Areas

  • Positioning & launch
  • GTM strategy & implementation
  • Sales Enablement
  • Digital campaigns


Key Achievements

  • Launched Rephrase studio on PH with 254+ up-votes & 2nd most searched product in it's category
  • Drove 1162 new sign-ups within the first 3 weeks + MOM increase over 3 months @93%- ~8500 active users
  • Led product activation programs with 92,000+ unique videos generated
  • An influenced revenue of $158k from Rephrase Studio paid licenses in 9 months
  • Successfully delivered Infosys incubation tie-up

Growth Marketing Manager

Clevertap
03.2022 - 10.2022

Core Work Areas

  • Marketing channel expansion + performance optimization
  • User Conversion
  • Supplementing sales pipeline


Key Achievements

  • Reduced Lead to opp. cost by 35% across India, SEA & Middle East regions
  • Boosted marketing ROI by 4.2x
  • Unlocked 2 new GTM channels which contributed to $800k pipeline in under 2months
  • Increased ACV by 18% for India & Middle East regions


Product Marketing Manager

Clevertap
03.2021 - 02.2022

Core Work Areas

  • Media Outreach
  • Sales Enablement
  • Lead gen. optimization
  • Win/Loss analysis
  • GTM Tactics
  • Customer retention


Key Achievements

  • Managed the 'Clevertap University' project
  • Improved key north star metrics: Product adoption by 63% & User retention by 28%
  • Generated 1100+ MQL's across funnels through 24+ curated gated assets
  • Increased Clevertap's product & capabilities visibility by 5x
  • Spearheaded G2 & Gartner partner programs with recognitions including 'Gartner Leader' quadrant position
  • Hit 87% of my influenced revenue target by generating a total pipeline of $5.2M

Product Marketing Manager

Route Mobile
09.2020 - 03.2021

Core Work Areas

  • Content strategy
  • Sales Enablement
  • Product related documentation
  • Community & Partner management


Key achievements

  • Improved content engagement time by 256%
  • Increased new sandbox account activation by 30%
  • Led RouteMobile's first ever community GTM program in the form of a hackathon called RAPID with a participation of over 400+ developers
  • Successfully listed WBP on AppExchange


Associate Manager- Digital Marketing

Wingify
11.2018 - 08.2020

Core Work Areas

  • Content planning & distribution
  • Digital campaigns: Execution & management
  • Demand & Lead Generation


Key Achievements

  • Developed and executed content calendar that led to a 42% increase in organic traffic to the website within 6 months
  • 2400+ leads in 12 months
  • Increased conversion rates by 35%

Senior Associate: Digital Marketing

Jifflenow ( Acquired by Cvent)
07.2017 - 09.2018

Core Work Areas

  • SEO
  • ABM
  • Marketing campaigns
  • Marketing Operations


Key Achievements

  • Closed Fortune 500 & Forbes companies like Ericsson, GE healthcare, Toyota, AT&T, Adobe, Johnson & Johnson, Siemens and a few others through ABM
  • Improved domain authority from 15 to 36 in a year
  • Reduced CPL by 35% in 9 months



Lead Gen.executive, Sales Manager & Mgmt. Trainee

Buyerforesight, Indiabulls & Finolex
06.2014 - 06.2017

Details available on request

Education

BBA - International Business & Marketing

Symbiosis Centre For Management Studies
Pune
04-2014

Skills

  • Inbound marketing
  • Google analytics
  • Pay-per-click advertising
  • Market research and analysis
  • Email marketing campaigns
  • KPI management

  • Customer segmentation
  • Marketing strategies
  • Data analysis
  • Social media marketing
  • Detail-oriented

Accomplishments

  • Recognized as a star performer, Clevertap
  • Recognized with CEO club award twice, Wingify
  • Breakthrough quarterly performer, Indiabulls
  • Best new joiner in the Eastern region, Finlolex industries
  • Vice-Captained Symbiosis University cricket team(2012-13) in all India university meet
  • Captained Karnataka u-13 & u-16 zonal teams (Cricket)

Certification

1. Young Urban Project: Advanced Digital marketing

2. Udemy: Fundamentals of business analysis

3. Linkedin: Google Ads

4. Linkedin: OMCA

5. Linkedin: SEO

6. Hubspot: Inbound certification

7. Google: Universal Analytics


Languages

English
Bilingual or Proficient (C2)
Hindi
Advanced (C1)
Bengali
Advanced (C1)
Kannada
Elementary (A2)

Timeline

Marketing Lead

Wyzard.ai
07.2024 - 01.2025

Marketing Lead: Product & Growth

Rephrase.ai(Acquired by Adobe)
11.2022 - 09.2023

Growth Marketing Manager

Clevertap
03.2022 - 10.2022

Product Marketing Manager

Clevertap
03.2021 - 02.2022

Product Marketing Manager

Route Mobile
09.2020 - 03.2021

Associate Manager- Digital Marketing

Wingify
11.2018 - 08.2020

Senior Associate: Digital Marketing

Jifflenow ( Acquired by Cvent)
07.2017 - 09.2018

Lead Gen.executive, Sales Manager & Mgmt. Trainee

Buyerforesight, Indiabulls & Finolex
06.2014 - 06.2017

BBA - International Business & Marketing

Symbiosis Centre For Management Studies
Prithvi Chakravarty