Prithvi Krishna

• Track and monitor key metrics for business growth and help in improving the overall consumer
  experience, in collaboration with other stakeholders.
• Assortment Management: Responsible for curating and managing the product assortment within their category. This involves selecting which products to feature, determining what new products to introduce, and deciding which items to remove or discontinue
• Onboarded Marquee brands like Lizol, Harpic and Himalaya and top brands like Active white Detergent Powder which contribute to a total of 20% of Category GMV for Health & Personal wellness + HomeCare Category.
• Pricing : Maintain price competitiveness with top competitors such as Flipkart and Amazon.
• Come up with pricing strategies based on consumer buying behavior
• Merchandising: Ensuring visibility of right products based on latest trends (or seasonality).
• Ensuring better product discoverability to end consumer.
• Deliver best ROI on the merchandising properties (such as DOTD etc, Category Page Banners etc)
• Marketing: Working closely with the Marketing and Ad teams and Merchandising teams to enhance Category visibility and traffic.
• Established relationships with key decision-makers within customer's organization to promote growth and retention.
• Achievements:
• Highest contribution to Category GMV (18%) in the Dussehra Sale month (Jio Utsav sale) of October
• Highest contribution to Category GMV coming from Reliance Fulfillment Centers (12% to Overall Category GMV)

• Scaled top line of key accounts by 15% month on month through Joint Business Plans, Marketing Plans and BTL activities for Customer Activations
• Onboarded key brands such as Himalaya, HUL,MamaEarth basis on Market Trends, Selection gaps and Business Needs
• Grew Retained Margin from Key accounts from 9% to 14% in span of 5 months

- Grew mix of Challenger brands from 5% to 12%

- Grew Consumer Promos from certain key accounts leading to higher retained margin

• Optimized key performance metrics of Brands such as Monthly Growth, Fillrates, Promo Depth and Coverage, Availability

- Improved FillRate from 51% to 91% in a span of 3 months through detailed fillrate plans and deep relations with the Brands

- Signed 4 TOT's in span of 5 months

- Through deep relationship with Brands improved the Promo Depth(from 3.5% to 10%) and Coverage (from 74% to 94%)

• Constantly refreshed the assortment basis the market trends and larger level consumer service

Responsible for the scaling the business of newly launched categories of Yogabar through Amazon Advertisements along with managing the P&L of the already existing categories

Keya E-commerce Website:

• Responsible for creating an E-commerce portal for KeyaFoods, developed strategy and managed market communications and digital campaigns that drove business on the website
• Business touched 7 figure in sales in fourth month of website launch and tripled the business in next 2 months

Amazon Seller Central:

• Made significant contribution to Topline growth. Increased the business by 10 fold in 1 year and acquired over 1.5 lakh consumers on Amazon marketplace alone
• Brand Store and Catalog Development(Product Features, Description, A+ Content etc)
• Managing Advertising Campaigns and communication on Amazon Platform to drive sales with optimum spends
• Other Functionalities:
• Category Management: Launched new Products specifically for E-commerce business.Handled marketing communication and Inventory for the same
• Ensured that promotions are enabled on Pantry and Bigbasket
• Monitored and Analyzed key metrics such as Advertising Costs, Customer Acquisition costs and came up with Product Bundle offerings and pricing strategy to increase the customer basket size
• Built and strengthened partnerships with Category managers of multiple marketplaces to maximize effectiveness of marketing strategies
• Increased customer satisfaction and repeat business through relentless pursuit of resolutions to problems arising from post purchase mishaps thereby protecting company reputation and loyal client base(Improved seller rating from 44% to 90% on Amazon)

• Converted clients like Pfizer and Seven Hills hospitals
• Made presentations to the Prospective Clients such as Four Points, Novotel, Pfizer, HSBC, Apollo Hospitals and Seven Hills Hospitals
• Negotiated on Product Pricing with the Prospective Clients
• Initiated Customer Servicing by handling Customer Grievances at the time of Product delivery