Prithvi Chakravarty

Responsibilities

• Leading both marketing process set-up & GTM initiatives
• Owning 2 channels for demand & lead generation. SEO & Email
• Heading LLM product launch which includes product interviews, positioning & messaging, use-case building & launch planning
• Supporting partnership & sales team with marketing collaterals

Achievements

• 12 SQL's & 5 opportunities from 2 email campaigns so far
• Increased organic traffic by 115% from 334 to 717 unlocking top 3 persons under a month

• Developed Rephrase Studio GTM strategy & execution. Included 4 key channels: co-content marketing, email, organic social and re-targeting(Google & LinkedIn)
• Drove top of the funnel demand generation through content distribution programe using LinkedIn, TikTok & Instagram. Achieved 15x growth in website traffic within 4 months all by non-paid marketing
• Framed & created user sign-up messages(emails), credit usage product journeys, product tutorials, Faq's & in-dashboard knowledge bases which fuelled 41% sign-up to conversion(free to paid user)
• Achieved 362 new user sign-ups(organic) in the first 2 months of product launch including 174 upvote on Product hunt and 54+ mentions on LinkedIn & X.

1168 registered users, 432 paid users, $305k revenue

• Headed Infosys incubation for starters program enabling Rephrase Studio's R&D and participated in network events which got us an additional $96k business
• Managed 2 agencies and 4 member marketing team, including OKR's & performance management of team

• Led PPC channel for India, APAC & Middle East regions where I grew conversions from ads by 58% and reduced CPC by 32% in 8 months
• Drove entire funnel conversion journey. Visitor-MQL-Demo. Increased funnel conversions by 25% through CRO on website pages, Email's and campaign landing pages
• Generated 506+ registrations for Clevertap Start-ups masterclass series through segment re-targeting from traffic generated completely through LinkedIn social in collaboration with PMM & CSM teams
• Executed ABM campaigns through user intent intel over direct mails, LinkedIn account-targeting & re-targeting. Contributed to a pipeline generation of $431k. This also included Clevertap's first ever partnered program with G2 intent program

• Spearheaded the Clevertap University program, which included creating UI dashboard mock-ups, user interviews, building module series, questions, tutorial video flows and test questions. The program increased product adoption by 63% & user retention by 28%
• Increased event launch to trial completion by 25% and reduced TTV by 37%
• Managed Clevertap Engage podcast achieving a reach of1,62,000+ unique listeners/viewers across website,Youtube, Spotify and Apple music with 6,000+ viewing hours and 17,000+ audio stream hours
• Curated 24+ lead magnets generating 1100+ MQL's
• Worked on product capabilities, features, messaging, positioning, pricing comparison and competitor battlecards on website pages

• Created product decks, use cases, case studies & blogs to support sales and CS teams
• Influenced $ 437K of revenue from India & META regions from opportunities out of 345+ MQL leads
• Led the RAPID hackathon initiative with 400+ developer participants
• Worked on the product hunt launch for RCS & WBP with combined 572 new ICP accounts & 1420+ upvotes
• Guided listing of WBP on AppExchange as a strategic partnership
• Helped reduce on-boarding support tickets by about 56% & improve usage by 19%

• Helped increase lead conversions by 41% in 15 months. Leveraged the following channels: Email marketing, Re-targeting(Gads, Youtube, LinkedIn), ABM
• Generated 2,400+ MQL's through content marketing, emails & paid media
• Revamped VWO's marketing automation workflows, including lead scoring & nurture workflows. Increased MQL to SQL conversion by 35%
• Executed 29 webinars end to end. Generating over 1360+ registrations and sales pipeline of $876k

• Helped sales closures of $340k+ through ABM campaigns
• Grew blog traffic by over 58% through organic social
• Maintained marketing CRM hygiene including inbound leads routing, lead scoring, email cadence workflows, forms and chat integration
• Improved Jiffle's domain authority by 72% using on-page and off-page SEO. Included fixing broken links, Title and meta tag optimizations, fixing 403 ,401 & 404 errors, building backlinks, page upload speed etc.

• Details available on request