PRITHVIRAJ CHAUHAN

Sales Growth & Channel Expansion

• Led development of new channels & branded retail outlets for PCR tyres across Ahmedabad & North Gujarat, managing a network of 40 channel partners and overseeing the performance of 12 branded outlets (YCN)
• Achieved 13% year-over-year sales growth in Yokohama, ensuring compliance with company standards
• Increased dealer participation in schemes by 18% , reviving 7 dormant dealers and appointing 4 new ones
• Drove 14% growth in 15-inch+ tyre segment through targeted marketing for Yokohama Club Network (YCN)
• Achieved highest monthly sales of 5,500+ PCR tyres in Ahmedabad-1, surpassing 6 other territories by strengthening partner relationships and strategically onboarding new partners.

Brand Building & Client Management

• Boosted Yokohama brand visibility by 20% and demand by 15% through 12 promotional activities.
• Organized (ATL/BTL) campaigns across 12 (YCN) outlets, ensuring optimal utilization of the marketing budget and POP materials, resulting in a 25%-30% increase in footfall and inquiries for all YCN locations.
• Spearheaded strategic branding placements and product displays in 12 Yokohama Club Networks ( YCN's) , enhancing brand visibility and ensuring consistent brand messaging inside and outside showrooms.

Reporting, Strategy & Financials

• Created dynamic dashboards and reports on sales performance and dealer metrics for strategic planning
• Ensured timely payment collection from dealers within specified credit cycle, maintaining financial discipline.
• Achieved quarterly KPIs including budget targets, dealer metrics, and branded retail store performance.

Media Buying

• Optimized 60 Lakh marketing budget; Driving leads and improving engagement for pre-project launch.
• Negotiated and lowered ad rates: Radio Mirchi (54.5% reduction ) & Red FM (42.9% reduction).
• Implemented geo-targeting by leveraging advertising platforms ( Inshorts, Paytm, MX Player) with an average CTR of 0.4% VTR of 25% and to reach our target audience effectively. Generated 23 new leads.

BTL Marketing

• Collaborated with Decathlon to organize an event at our site, led to increased brand awareness & leads.
• Evaluated hoarding locations for visibility, identifying high-reach areas through comprehensive analysis .
• Generated 29 leads | Boosted brand awareness | Planned, organized key handover events (1500+ football)

Digital Marketing

• Improved SEO ranking ; Identified 100+ real estates (premium buyer keyword) for content writing team.
• Boosted organic visit by 9% ; Spearheaded SMM Plan for 3 months (LinkedIn, Facebook and Instagram).

Calling Pitch

• 6-8% upturn in client visits after initial call for 4/8 tele callers | Revamped calling pitch (sophistication).

Market Research & Survey Programming

• Implemented 100+ Market Research projects regarding customer path to purchase, price perception, consumer switch, etc., for retailers and FMCG giants with an overall business worth of $3,00,000.
• Worked on ad-hoc projects like max-diff analysis to check consumer preference of different attributes and conjoint analysis to measure the value that consumers place on individual and package of product features.

Team Lead Role

• Led team of 5 in survey programming, soft launch checks, cross-tab & data analysis for research projects.
• Managed performance assessment, evaluation and rating of the 5 team members for their yearly appraisal.
• Trained 10+ analyst on quantitative and qualitative research using Qualtrics and Q research software.

Awards

• Received Star Performance and Spot Awards for consistent performance 2021 - 2022 among 15 team members.

Database

• Developed a database of 1150+ executed projects reducing the retrieval time by 300+ man-hours per year.

Dashboard

• Created Leader Dashboard to highlight consumer survey feedback and identify areas for improvement.
• Designed quality assessment dashboard to track teams' programming and data processing performance.