Prithwiraj Debnath
Kolkata
Summary
Results-oriented Territory Sales Manager at CCL Product Limited with a proven track record in driving customer strategy and executing business plans. Skilled in managing Modern Trade development, Food Services, E-commerce, and Supply Chain processes, overseeing a team of 10 members and a business portfolio worth INR 4.8 Crores annually. Expertise in designing business strategies, marketing, brand establishment, and market research, coupled with strong relationship-building with buyers and merchandising teams.
Key responsibilities include analyzing market trends, initiating sales and marketing plans, targeting new markets, preparing budgets, and creating sales support materials to achieve high ROI, customer satisfaction, and business growth. Adept at sales forecasting, stock monitoring, and motivating sales teams to meet targets. Known for strategic thinking, a hands-on approach, and effective communication, focused on business growth and new business generation.
Recognized for developing robust distribution and channel networks, managing new territories to enhance sales and brand presence, and leveraging a deep understanding of industry dynamics. Strong relationship management skills and excellent analytical and negotiation capabilities enable effective engagement with stakeholders at all levels globally.
Overview
13
13
years of professional experience
1
1
Certification
Work History
Territory Sales Manager
CCL Products (India) Ltd
Kolkata
03.2024 - Current
- Developed and implemented sales plans to achieve regional goals.
- Created and managed relationships with key customers in the region.
- Conducted market research to identify new business opportunities within the territory.
- Monitored competitors' activities, pricing, and promotions in the region.
- Developed promotional materials to increase awareness of products and services.
- Prepared weekly and monthly reports on sales performance against targets.
- Led team meetings to ensure effective communication among all sales team members.
- Identified areas of improvement for customer service strategies within the region.
- Collaborated with marketing teams to develop campaigns that will drive more sales in the territory.
- Managed inventory levels across multiple warehouses located within the region.
- Gained market share in new sales performance through aggressive team training.
Sales Officer
Keya Foods International Pvt. Ltd
Kolkata
07.2023 - 03.2024
- Handles the overall operation of Retailers/Chains assigned in terms of Primary, Secondary and claim Settlements
- Ensure Budget adherence with regards to activation spending approved & take corrective action when required
- Design Special activation plans for Big Days/ Festive periods & select Theme based Events
- Identifying Business Opportunity pockets / Banners wise and geography Wise & trying to leverage the same in Coordination with the MT Head
- Ensure good fill rates are offered across all Banners
- Assist MT Head in Stock Planning & Indenting
- Supervises & overlooks all merchandisers assigned to and provides training to Merchandisers and promoters at Periodic intervals
- Identifications of Potentials & ensure they undergo Shadow working stints.
Business Development Executive
Varun Beverages Limited
Kolkata
06.2023 - 10.2023
- Revenue Generation: Develop strategies to enhance and generate revenue for PepsiCo Beverages.
- Modern Trade & Food Services: Manage systems for Modern Trade development, Food Services Chain Management, and E-commerce business development.
- Business Strategy & Supply Chain: Oversee the design and implementation of business strategies and manage supply chain processes.
- Marketing & Market Research: Handle marketing, brand establishment, and market research activities.
- Stakeholder Relationships: Build and maintain strong working relationships with buyer marketing and merchandising teams.
- Data Analysis: Analyze data and insights to identify industry and consumer trends.
- Market Expansion: Develop strategies for targeting new markets and creating new product categories.
- Store Performance: Review store performance data and make necessary adjustments.
- Staff Development: Train, supervise, and evaluate staff to optimize performance.
- Consumer Feedback Analysis: Analyze consumer feedback to identify improvements in merchandising.
- Visual Displays: Assist in developing visual displays for stores per corporate guidelines.
Business Development Manager
Rising Enterprises Pvt. Ltd
Navi Mumbai
08.2016 - 12.2019
- Team Management: Mentored and managed a 14-member team across the Sales, Marketing, Delivery, and Production departments.
- Comprehensive Oversight: Monitored end-to-end systems for Marketing, Business Strategy, Branch Management, and Business Development across Maharashtra.
- Marketing Activities: Planned and executed ATL, BTL, and TTL marketing activities.
- Business Strategy Development: Developed business strategies focused on financial gain, marketing, brand establishment, and market research.
- Vendor Management: Supervised vendor management, campaigns, advertisements, local distributor ads, and collateral materials.
- Reporting & Presentations: Prepared reports and presentations detailing business development activities and outlining new initiatives.
- Negotiation & Agreements: Closed long-term agreements through skilful negotiation.
Assistant Business Development Manager
Natasian Corporation Pvt. Ltd
Mumbai
06.2013 - 07.2016
- Strategic Relationships: Build and collaborate with key industry players, agencies, and vendors.
- Franchisee Supervision & Training: Supervise new franchisees and provide training on business policies and procedures.
- Client Planning & Advising: Create plans for key clients' business needs and advise them on creating profitable processes.
- Marketing & Sales Support: Plan and execute marketing strategies, and assist the sales team in up-selling or cross-selling services and products.
Customer Services Branch
ICICI Bank
Kolkata
10.2011 - 09.2012
- Account Acquisition: Acquire new Current and Savings accounts from the branch catchment area.
- Account Activation: Ensure newly opened accounts are active, linked to UPI, and have a positive M0 balance and growing savings balance.
- Product Promotion: Increase the wallet share of banking products such as Insurance, Mortgages, ULIPs, SIPs, Mutual Funds, etc., and manage the portfolio.
- Micro-Marketing Activities: Conduct low-cost micro-marketing activities around catchment areas to generate leads.
Education
MBA Marketing -
Jaipur National University
01.2020
Bachelor of Business Administration - Business Administration
Netaji Subhash Engineering College
01.2011
Skills
- Sales and marketing strategies
- Strategic Alliances
- Revenue Generation
- Strategy Planning
- Brand Management
- ATL, BTL, TTL, Digital Campaigns
- Client Engagement
- Modern Trade Sales
- Product Pricing & Promotion
- Vendor Engagement
- Project Management
- Schedule development
- Budget analysis
- Retail knowledge
- Team leadership
- Market and competitive analysis
- Territory and account management
- Business Development
Certification
- Entrepreneurial Operating System (EOS)
- 2006: Swift India 2000 (MS Office)-NIIT
- 2008: Office Management SystemIICSM
Accomplishments
- Strategized and enhanced the sales revenue by 30% in E-com.
- Established new key partnerships with the Investment Firm and modern chain Buyer.
- Completed and managed multiple special projects of establishing 8 Stores and 6 Workshops.
- Grew business for multiple products through strategic initiatives to meet brand objectives.
- Improved category & brand benefit awareness using various media tools.
License Details
Driving
Personal Information
- Date of Birth: 09/07/1990
- Gender: Male
- Nationality: Indian
Awards
- Best Performance of The Year (04/2018) - Phoenix laundry
- Leaders of Tomorrow (04/2016) Rising Enterprises Pvt Ltd
- Employ Of the Months (08/2015) Natasian Corporation Pvt. Ltd.
Hobbies and Interests
- Travelling
- Listening Music
- Audio Book Listening
- Cooking
- Fishing
Languages
Bengali
First Language
English
Advanced (C1)
C1
Hindi
Advanced (C1)
C1
Timeline
Territory Sales Manager
CCL Products (India) Ltd
03.2024 - Current
Sales Officer
Keya Foods International Pvt. Ltd
07.2023 - 03.2024
Business Development Executive
Varun Beverages Limited
06.2023 - 10.2023
Business Development Manager
Rising Enterprises Pvt. Ltd
08.2016 - 12.2019
Assistant Business Development Manager
Natasian Corporation Pvt. Ltd
06.2013 - 07.2016
Customer Services Branch
ICICI Bank
10.2011 - 09.2012
MBA Marketing -
Jaipur National University
Bachelor of Business Administration - Business Administration
Netaji Subhash Engineering College
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