Priti Chube

• Managing client relationship of NRI customers for Service and Investment requirements
• Revenue Drive along with Customer Activations
• Team Management—Managing a team of 13 Members
• Established clear performance metrics for the team which helped in tracking progress towards set targets effectively.
• Conducted regular progress reviews with individual team members to identify areas for improvement and provide guidance on career development opportunities.
• Evaluated employee skills and knowledge regularly, training and mentoring individuals with lagging skills.
• Evaluated customer needs and feedback to drive product and service improvements.

Business Scale up through Digital and through Sales Teams from 10 crores to 400 crores per month

• Lender Tie-Ups to develop a lender mix strategy to optimize product offerings and risk management
• Design seamless digital journeys for customers across various touchpoints.
• Enhance customer engagement through mobile apps and websites
• Collaborate with lender teams to build strong relationships and synergies on ground for internal sales teams
• Ensure alignment across sales teams Channel Activations & Business Growth
• Engage with digital partners to increase conversions for digitally generated leads.
• Develop data-driven strategies to drive digital business Analyzed data to identify areas of improvement, implementing changes that resulted in greater operational efficiency.
• Digital Mortgages & PFA Program
• Introduce digital mortgages for streamlined processing and enhanced customer experience
• Implement the PFA— Fixed appointment program— for higher mortgage penetration
• Identify pre-qualified customers for targeted calling campaigns.
• Negotiated contracts with suppliers, securing favorable terms and conditions for the company's benefit
• Implemented business strategies, increasing revenue, and effectively targeting new markets

• Customer Activations drive
• Identification and bucketing of various customer segment and allocation to teams for activations
• Identifying customer needs through various activities calling, trading patterns, etc., and provide the required facilities inputs to customers to get them activated
• Design, process and implementation of offers for customers
• Achieved 20% incremental activations and 18% incremental revenue this FY as compared to last FY
• I Learn App Development and Promotion:
• Worked on the app Conceptualisation, Designing, Competition Benchmarking, Industry trends
• Worked closely with Marketing and the Developing agency on Designing on the app, Navigation Journey and Customer experience
• Content Placement and Features
• Testing and Rectification of App before CUG Launch. CUG Launch and Feedback
• Directed marketing efforts lead to increased brand awareness and a growing customer base.
• Senior Manager—Product Channel Sales
• Driving the sales team for achieving the sales targets Pan India for 3-in 1 Account opening
• Rejection management and control measures to reduce form rejection and higher account opening
• Account opening form designing and ensuring adherence to the policy and norms laid down by the regulators
• Manager - Customer Service/Quality and Process
• Handled the Mapin Project launched by NSDL by setting up POS (Point of Service) centres Pan India in various ICICIdirect Centres
• Installation of Software and Training Pan India at POS
• Co-ordination with NSDL for the Promotion of the Project
• Implementation and Training of FCRM Software in all ICICI Direct Centres across India in 28 Centres and maintaining the quality and TAT of the all the Centres for FCRM

• Company Overview: Print House (India) Pvt. Ltd.
• Understanding customers print requirement and taking a creative brief from the customer
• Enhancing the business relationship with existing clients through new concepts and economising existing set of activities
• Co-ordination with the production for the printing and fabrications of the print product.