Data Dive
Priti Kumari
Amazon PPC Specialist (US Marketplace)
Bangalore,KA
Summary
Amazon PPC Specialist and E-commerce Operations Coordinator with 4 years of hands-on experience in Amazon marketplace management, including 2 years of expertise in Amazon PPC campaign optimization and 2 years in e-commerce operations coordination. Proven track record of driving sales growth, improving ROAS, and enhancing product visibility through strategic Sponsored Ads management, keyword research, and data-driven campaign optimization. Experienced in managing Amazon Seller Central operations, ASIN creation, listing optimization, storefront management, inventory analysis, and high-performing promotional campaigns including Prime Day, BFCM, Deals, and Coupons. Skilled in using industry-leading tools such as Helium 10, Data Dive, and Seller Samurai for competitor analysis, market research, and performance tracking. Recognized for strong analytical abilities, operational efficiency, and delivering impactful results in fast-paced e-commerce environments.
Overview
4
4
years of professional experience
2
2
Languages
Work History
Amazon PPC Specialist (US Marketplace)
SEM Technologies India Private Limited
02.2024 - Current
- Managed and optimized Amazon PPC campaigns including Sponsored Products, Sponsored Brands, and Sponsored Display to improve ACOS and maximize ROAS.
- Conducted in-depth keyword research, bid optimization, and competitor analysis to increase product visibility and organic ranking on Amazon Marketplace.
- Monitored campaign performance through Amazon Ads reports and analytics tools, implementing data-driven strategies that enhanced CTR, conversion rate, and overall sales growth.
- Developed and structured campaigns for product launches, seasonal promotions, and scaling high-performing ASINs across multiple categories to maximize visibility and sales.
- Reduced advertising spend wastage by optimizing negative keywords, targeting strategies, and budget allocation for better campaign efficiency.
- Collaborated with content and design teams to enhance product listings with optimized titles, bullet points, A+ Content, and creatives to improve ad performance.
- Performed daily PPC audits and account health checks to identify opportunities for growth and maintain consistent campaign profitability.
- Increased revenue and brand visibility by implementing strategic PPC scaling techniques and marketplace trend analysis.
- Produced detailed weekly and monthly performance reports that tracked and analyzed KPIs including TACOS, ROAS, impressions, clicks, and conversion metrics to inform optimization strategies.
- Stayed updated with Amazon advertising policies, algorithm changes, and emerging PPC trends to maintain competitive campaign performance.
Operations Coordinator
SEM Technologies India Private Limited
01.2022 - 01.2024
- Managed Amazon Seller Central operations including ASIN creation, product listing setup, content updates, and catalog management across multiple marketplaces.
- Uploaded and optimized primary product images, ensuring compliance with Amazon guidelines and improving listing quality and customer engagement.
- Created and updated listing content including titles, bullet points, descriptions, backend keywords, and A+ Content for better visibility and conversion rates.
- Planned and executed promotional campaigns such as Coupons, Deals, Prime Day, and BFCM (Black Friday & Cyber Monday) promotions to increase sales performance.
- Managed Amazon Storefront updates and category organization to enhance brand presence and customer shopping experience.
- Conducted inventory analysis and sales forecasting to maintain healthy stock levels and prevent stock-outs or overstock situations.
- Collaborated with PPC and design teams to align listing optimization strategies with advertising campaigns and seasonal promotions.
- Utilized tools such as Helium 10, Data Dive, and Seller Samurai for keyword research, competitor analysis, listing optimization, and market trend analysis.
- Monitored listing health, suppressed listings, and account performance metrics to ensure smooth marketplace operations and compliance.
Education
Master of Commerce - Commerce
S.S.J.S.N. College
Garhwa 05.2001 -
Bachelor of Commerce - Accounting
S.P.D. College Garhwa
Garhwa 05.2001 -
12th -
S.P.I. College
Garhwa 05.2001 -
10th -
Girl's High School
Garhwa 05.2001 -
Skills
- Pay- Per- Click Marketing
- Campaign Strategies
- Target Audience
- Ad Optimization
- Brand Management
- Search engine marketing
- Seller Central
- Google Sheet
- Keyword Research
- ASINs Creation
- Content Uploading
- Pricing Strategies
- Coupon/ Promotion
- Communication skills
Software
Samurai Seller
Helium 10
Timeline
Amazon PPC Specialist (US Marketplace)
SEM Technologies India Private Limited
02.2024 - Current
Operations Coordinator
SEM Technologies India Private Limited
01.2022 - 01.2024
Master of Commerce - Commerce
S.S.J.S.N. College
05.2001 -
Bachelor of Commerce - Accounting
S.P.D. College Garhwa
05.2001 -
12th -
S.P.I. College
05.2001 -
10th -
Girl's High School
05.2001 -