Priti Naidu

1. Volunteer Coordination and Pre-Designathon Planning:

• Initiated an all-volunteer call, defined roles for each team, and facilitated collaboration among nearly 100 volunteers.
• Led the Program Management team, focusing on creating a structured approach for the upcoming designathon.
  

2. Strategic Goal Setting and Tool Selection:

• Collaborated with teams to set clear goals for workbooks, notion docs, PPTs, and Figjam files, ensuring a streamlined process during the hackathon.
• Strategically selected Figma as the tool for a multi-tracker, aligning with participants' familiarity and reducing the learning curve.
  

3. Design Thinking Integration:

• Applied design thinking principles to brainstorm and create a multi-tracker, emphasizing ideation, empathy, and testing stages for optimal user understanding.
  

4. Adaptability and Iterative Development:

• Adapted plans in real-time, addressing challenges, and ensuring efficient completion of deliverables.
• Iteratively refined the multi-tracker based on insights from previous designathon participants and testing with current students/volunteers.
  

5. Post-Designathon Reflection and Community Building:

• Coordinated efforts post-designathon, encouraging participants to write case studies and internalize knowledge gained.
• Emphasized the importance of community involvement, growth through collaboration, and continuous learning.
  

1. Expedia Travel App Transformation:

• Spearheaded the evolution of the Expedia app into a dynamic hub for travel challenges, enhancing user engagement and interaction.
• Innovated by introducing a dedicated Travel Challenges Section, streamlining user registration and participation for a frictionless experience.
• Implemented a robust reward system, driving user motivation and transforming Expedia into a one-stop solution for travel exploration and goal achievement.
• Achieved a substantial increase in user retention through gamified and rewarding experiences.
• Elevated user-centric features, fostering a sense of accomplishment and encouraging users to embark on memorable journeys.
  

2. Zomato Food Delivery App Enhancement:

• Led a time-sensitive project targeting a diverse audience on Zomato, refining the app's user experience within a one-week timeframe.
• Applied a deep understanding of user behavior by simulating their journey through various scenarios.
• Successfully addressed the challenge of information overload in a food delivery app, enhancing overall user satisfaction.
  

3. MINDTRIX Board Game Innovation:

• Pioneered the development of MINDTRIX, a board game designed to address mental health challenges among college students aged 18 to 24.
• Crafted an original game within a tight two-week timeframe, emphasizing mental awareness and stress reduction.
• Applied a user-centric approach, simulating the college experience to comprehend the complexities faced by students.
• Focused on fostering communication, stress release, and open conversation, marking a significant contribution to mental well-being initiatives.