Summary
Overview
Work History
Education
Skills
Websites
Internships
Timeline
Generic
Priti Sawant

Priti Sawant

Mumbai,

Summary

Result driven marketing professional adept at strategic campaign creation to boost profits and market share. Proficient in NPD, concept development, P&L management and dedicated to exceptional results within tight timelines.

Overview

6
6
years of professional experience

Work History

Marketing Manager

The Walt Disney Company
08.2022 - Current
  • Led Integrated Marketing Campaigns: Spearheaded the partner marketing for Disney+ Hotstar and Disney Star for planning and execution of comprehensive 360-degree marketing initiatives across TV, Print, POSM, and Digital platforms.
  • Campaign Development: Pioneered and executed high-impact campaigns for major events such as the World Cup (2022-2024), 4K Sports launch, TATA IPL (2023-2024), and World TV Day (2022).
  • Insight-Driven Strategy: Collaborated with research and CMI teams to analyze category insights, market trends, and conduct need gap analysis to inform strategic decisions.
  • Strategic Brand Planning: Formulated and implemented annual strategic and operational brand plans through cross-functional collaboration, integrating customer and market insights to identify growth opportunities and competitive advantages.
  • Digital Transformation: Championed a digital-first approach by identifying, onboarding, and delivering innovative digital initiatives, communications, and customer engagement strategies.

Brand Manager: Marketing and Innovation

Cavinkare Private Limited
06.2022 - 08.2022
  • Worked with creative teams to design logos, packaging designs, advertisements, digital experiences and more.

Consumer Insights and Growth

Colgate Palmolive
07.2019 - 05.2022
  • Concept Development and Performance Tracking: Spearheaded the creation and monitoring of category and brand performance metrics, brand health trackers, and new product development (NPD) planning in collaboration with global teams, ensuring alignment with profit and loss (P&L) goals.
  • Market Trend Analysis for Innovation: Identified and tracked emerging market trends, leading to innovative product launches in partnership with both Indian and global toothpaste teams.
  • Process Creation for NPD Opportunities: Developed and implemented robust processes to identify and capitalize on new product development opportunities, driving continuous growth and market relevance.
  • Achievement: Honored with the "Colgate Palmolive Global YCMAD Award" for exceptional project implementation and successful innovation.

Management Trainee, APAC Marketing

Colgate Palmolive
06.2018 - 06.2019
  • Evaluated competitive landscape by conducting benchmarking studies of competitors' products and services.
  • Synthesized large amounts of data into meaningful visualizations for stakeholders.

Education

PGDM | Marketing -

Welingkar Institute of Management, AICTE
01.2018

BMS | Marketing -

S.K. Somaiya College, Mumbai University
01.2016

XII -

SM Shetty Junior College, Maharashtra State Board
01.2013

X -

St. Xavier’s High School, Maharashtra State Board
01.2011

Skills

  • Analytical Thinking
  • Learning Agility
  • Strong Communication
  • Cross Functional Team Management

Internships

  • Future Group, India
  • Future Consumer Limited
  • Timezone Gaming
  • Starbucks, India

Timeline

Marketing Manager

The Walt Disney Company
08.2022 - Current

Brand Manager: Marketing and Innovation

Cavinkare Private Limited
06.2022 - 08.2022

Consumer Insights and Growth

Colgate Palmolive
07.2019 - 05.2022

Management Trainee, APAC Marketing

Colgate Palmolive
06.2018 - 06.2019

PGDM | Marketing -

Welingkar Institute of Management, AICTE

BMS | Marketing -

S.K. Somaiya College, Mumbai University

XII -

SM Shetty Junior College, Maharashtra State Board

X -

St. Xavier’s High School, Maharashtra State Board

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Priti Sawant