PRITIKA SHARMA

Dedicated journalism professional with strong communication and writing skills, adept at conveying information to diverse audiences. Proficient in research and analysis, capable of gathering and synthesizing information efficiently. Experienced in digital media platforms, committed to objective and ethical reporting while consistently meeting tight deadlines. Eager to contribute innovative perspectives to the journalism field.

Magazine Creation

I played an integral role in the creation of a magazine, overseeing both the editorial and content development processes I contributed by writing engaging and informative articles that aligned with the magazine's theme and vision. My articles covered a range of topics, from in-depth features to shorter, engaging pieces, each crafted to captivate readers and provide valuable insights.

In addition to writing, I collaborated closely with the design team to ensure that the content was visually appealing and well structured. This experience allowed me to hone my skills in content creation, editorial planning, and collaborative teamwork, while also deepening my understanding of the magazine production process from start to finish.

Logo Creation for Brands

I designed distinctive logos for brands related to *PawHeaven*, focusing on creating memorable and impactful visuals that align with the pet care theme. My designs captured the essence of each brand, combining creativity with professionalism to enhance their identity and appeal to their target audience.

Capturing the Spirit of Ramadan: World Photography Day Project

I participated in a World Photography Day project focused on capturing the essence of Ramadan. Through my lens, I documented the cultural and spiritual significance of the month, highlighting moments of reflection, community, and tradition. My photographs aimed to showcase the beauty and depth of Ramadan, offering a visual narrative that resonated with the significance of the occasion.

• Conducted qualitative research exploring how K-pop influences Sikkimese youth culture, fashion, and skincare habits.
• Carried out in-depth interviews with local entrepreneurs and consumers to understand cultural adaptation and consumer behaviour.
• Analyzed trends through thematic analysis and integrated academic theories on globalization and cultural hybridization.
• Authored a comprehensive research paper (approx. 80+ pages) demonstrating critical analysis, data interpretation, and original insights.
• Presented findings as part of the master’s dissertation under the guidance of Professor Vipula.