Pritish Patil

• Lead a team of analysts in the development and implementation of data-driven strategies to optimize global payments product sales, operations & devise market rollout strategies.
• Collaborate with cross-functional teams, including product heads, risk management & sales to identify payment product in transaction data based on product processor, message type, local FMI support etc.
• Design and maintain dashboards and reporting tools to track key performance indicators (KPIs) and provide actionable insights to senior management regarding payments flows, pricing trends & MRA.
• Stay abreast of regulatory changes and emerging technologies to ensure the bank remains competitive in the corporate banking sector.

Achievements:

• Ideated & developed global payments taxonomy based on comprehensive analysis of transaction data, resulting in accurately classifying 84% transaction volume into right product type.
• Led the rollout of Citi Express Pay based on revenue and express drivers demonstrating the value of an express rollout based on various factors like fee revenue, LMS revenue, RLAP value etc.

• Lead a team of analysts specializing in corporate banking pricing analytics, overseeing all aspects of pricing strategy development, implementation, and optimization.
• Collaborate with key stakeholders, including senior management, sales teams, and product managers, to understand business objectives and develop pricing strategies aligned with organizational goals.
• Develop and maintain pricing models and algorithms to support decision-making processes, including profitability analysis, price compression, and pricing elasticity.
• Mentor and coach junior analysts, providing guidance on analytical techniques, pricing methodologies, and professional development.

Achievements:

• Implemented a packaged pricing strategy that increased overall revenue by $ 3MM within the first year of implementation.
• Led a successful initiative to optimize fee structures for global payments product globally, resulting in a 12% increase in fee revenue while maintaining client satisfaction.
• Presented pricing recommendations to executive leadership, resulting in the adoption of new pricing strategies and policies.

• Plan, execute, and optimize paid search campaigns across platforms such as Google Ads, Bing Ads, and other search engine marketing (SEM) platforms.
• Conduct keyword research, ad copy testing, and bid management to maximize campaign performance and ROI.
• Analyze campaign data and performance trends to identify opportunities for optimization and improvement, such as ad targeting adjustments, bid optimizations, and landing page optimizations.
• Generate regular reports and dashboards to communicate key performance indicators (KPIs) and actionable insights to stakeholders, including marketing managers and clients.
• Collaborate with cross-functional teams, including marketing strategists, creative designers, and developers, to align paid search campaigns with overall marketing objectives and strategies.
• Stay informed about industry trends, best practices, and algorithm updates in paid search advertising, and make recommendations for adjusting campaign strategies accordingly.

• Design, develop, and execute marketing campaigns using IBM UNICA software, ensuring alignment with strategic marketing objectives and client requirements.
• Collaborate with marketing stakeholders to gather campaign requirements, define target audience segments, and establish campaign goals and KPIs.
• Generate regular reports and dashboards to track campaign performance against KPIs and provide actionable insights to stakeholders.
• Conduct post-campaign analysis to evaluate effectiveness, identify areas for improvement, and make recommendations for future campaign optimization.