PRIYA CHAUHAN
Delhi
Summary
Creative content and media professional with 13+ years of experience in digital storytelling, content production, audience engagement, and brand communication. Experienced in planning high-performing content across YouTube, Instagram, and Facebook, collaborating with cross-functional teams, identifying trends, and executing digital campaigns. Alongside an established media career, I have worked as a lifestyle and fashion content creator, collaborating with multiple beauty, fashion, and lifestyle brands. Passionate about influencer marketing, creator partnerships, social media strategy, and building impactful digital campaigns.
Overview
2027
2027
years of professional experience
Work History
Senior Producer – Digital Content
TV9 NETWORK
02.2023 - 07.2026
- Planned and executed digital-first video content for YouTube and social media, driving audience engagement and brand visibility.
- Collaborated with cross-functional stakeholders to create and launch high-performing digital campaigns, enhancing audience reach and interaction.
- Optimized content strategy based on audience engagement metrics.
- Managed end-to-end content lifecycle from ideation to publishing.
- Collaborated with creative, editorial and production teams to maximize content reach.
- Conducted research to identify trending topics in digital media. using audience insights and social listening.
Sr.Associate Producer
News18India
04.2016 - 02.2023
- Created engaging scripts and storytelling formats for digital audiences, increasing audience retention.
- Produced feature-led digital content and entertainment programming, enhancing viewer engagement.
- Managed editorial calendars, coordinating multiple content projects to ensure timely delivery.
- Reported on celebrity events for media outlets. and entertainment launches. Built audience-focused content strategies around trending topics.
Associate Producer
INDIATV
02.2015 - 04.2016
- Produced half-hour Afternoon Special News shows and an Entertainment Show, managing reporting and anchoring responsibilities. Created exclusive stories that provided fresh perspectives and in-depth coverage, enhancing overall content quality. Conceptualised and scripted Special Shows for crucial time slots, strengthening the network's programming lineup.
- Planned production workflow to maximise cost-effectiveness and maintain budget.
- Developed comprehensive production schedules, detailing all phases of production from concept to completion.
- Compiled reports on production progress, presenting findings to stakeholders for informed decision-making.
Associate Producer
LIVE INDIA
02.2014 - 02.2015
- During my time as an Associate Producer at Live India, I played a vital role in creating daily bulletins for the Live India News Channel. This involved sourcing stories from TV serials, reality shows, and other special programs on a regular basis. I was responsible for anchoring planning and generating ideas for the shows, ensuring a steady flow of engaging content.
Sub-Editor
Media Mughals
01.2013 - 01.2014
- I specialized in crafting captivating digital stories and headlines, while managing the News, Entertainment, and Lifestyle sections for online platforms. My role involved curating diverse content to engage audiences across various interests.
Influencer & Brand Collaborations
Lifestyle & Fashion Content Creator (Freelance)
- Collaborated with 20+ fashion, beauty and lifestyle brands.
- Created Instagram Reels, Stories and promotional campaigns.
- Produced UGC and branded content.
- Managed end-to-end campaign execution from scripting to publishing.
- Worked on product launches, festive campaigns and brand awareness initiatives.
- Experienced in Instagram Insights, audience engagement and creator collaborations.
Education
MA in Mass Communication
Guru Jambheshwar University
HISAR04-2014
Bachelors in Mass Communication
IP UNIVERSITY
DELHI03-2012
Skills
- Creator Partnership
- Social Media Marketing
- Instagram Marketing
- Facebook Marketing
- Brand Collaborations
- UGC Content Creation
- Content Strategy
- Digital Marketing
- Trend Analysis
Custom
- Sound Knowledge of Working on Octopus 8 and Inews.
- Can Handle Camera on my own.
- Proficient in Instagram, Facebook, WhatsApp and Skype Live on Stories.
- Familiar with FTP and Non-linear editing
- Familiar with many Edits Apps
Timeline
Senior Producer – Digital Content
TV9 NETWORK
02.2023 - 07.2026
Sr.Associate Producer
News18India
04.2016 - 02.2023
Associate Producer
INDIATV
02.2015 - 04.2016
Associate Producer
LIVE INDIA
02.2014 - 02.2015
Sub-Editor
Media Mughals
01.2013 - 01.2014
Influencer & Brand Collaborations
Lifestyle & Fashion Content Creator (Freelance)
MA in Mass Communication
Guru Jambheshwar University
Bachelors in Mass Communication
IP UNIVERSITY