PRIYA KAKKAR
New Delhi
Summary
Results-driven Brand Strategist and Digital Marketing Consultant with over 2 years of experience in brand management and campaign execution. Specializes in go-to-market strategy and conversion rate optimization. Delivers measurable brand growth through data-driven insights and innovative storytelling, enhancing brand recognition and customer engagement across multiple channels.
Overview
4
4
years of professional experience
Work History
Brand Manager & Creative Director
Freelancer
09.2025 - Current
- Directed brand strategy for Ovals Pizza (Singapore); a bold, customisable F&B brand overseeing visual identity, menus, sneeze guards, investor deck, packaging mockups, and animations; currently leading ongoing social media retainer.
- Spearheaded brand strategy for Sauco (Spain), an artisanal Italian pasta sauce brand; developed positioning, conducted competitive analysis, and created content direction themes, establishing cohesive social media visual system.
- Defined brand narrative and creative direction for Meraki Archives (Ghana) , a boutique creative agency crafting compelling brand story, visual identity, and pitch deck that facilitated client acquisition.
- Develop visual identity systems from scratch, including brand positioning, moodboards, logo direction, typography, color palette, and packaging design, collaborating with lead designer to enhance brand coherence.
Audit & Assurance Analyst 2+
Deloitte
Gurugram
09.2023 - 12.2024
- Analyzed financial statements for consumer retail clients, ensuring regulatory compliance and enabling strategic decision-making.
- Collaborated with cross-functional teams to streamline data audits, enhancing reporting efficiency through process optimization.
- Created stakeholder reports that improved financial clarity and guided brand investment decisions across business units.
- Oversaw Marketing operations within the Office of the US to support various events creating impact.
Marketing Consultant
Night Spotting Project
08.2023 - 10.2023
- Executed go-to-market (GTM) brand strategy, enhancing digital brand presence and launching revenue model that increased merchandise sales by 30%.
- Conducted competitive analysis and market research, informing data-driven marketing strategies that improved audience targeting and campaign ROI for niche nonprofit brand.
- Developed marketing strategies for community engagement and outreach initiatives.
- Conducted market research to identify target audiences and trends.
Team Lead, Marketing
Play and Shine Foundation
Mumbai
06.2022 - 09.2022
- Led multi-channel campaign management initiative engaging 500+ students, enhancing online physical education participation by 40% through targeted content strategy.
- Partnered with NGOs to execute social media campaigns, aligning brand messaging with community outreach goals and tracking measurable KPIs.
- Led team to create engaging educational programs for children.
- Developed training materials for staff and volunteers on program delivery.
Education
Executive Program - Digital Marketing & Google Analytics
Indian Institute of Management
Mumbai01-2026
Bachelor of Commerce - Minors in Economics
Jesus And Mary College
Delhi05-2023
Senior Secondary Education -
Delhi Public School
Agra04-2020
Secondary Education -
Delhi Public School
Agra03-2018
Skills
- Brand management
- Campaign Management
- D2C Strategy
- Multi-channel marketing
- Content Strategy
- SEO
- Keyword Research
- Google Analytics 4 (GA4)
- Canva
- Copywriting
- Storytelling
- Brand Communication
- Media Relations
- PR
Projects
- Digital Marketing Strategy for D2C Brand, Developed end-to-end digital marketing strategy covering SEO architecture, GA4 funnel tracking, keyword research, and multi-channel social media conversion flows.
- Brand Audit & Social Media Strategy: Emerging Startups, Conducted full brand audit with competitive analysis and audience segmentation across 5 digital platforms, identifying key brand positioning gaps. Developed and implemented Instagram content strategy using Canva and Buffer, achieving 60% follower growth and a measurable increase in engagement rate in 3 months.
Timeline
Brand Manager & Creative Director
Freelancer
09.2025 - Current
Audit & Assurance Analyst 2+
Deloitte
09.2023 - 12.2024
Marketing Consultant
Night Spotting Project
08.2023 - 10.2023
Team Lead, Marketing
Play and Shine Foundation
06.2022 - 09.2022
Executive Program - Digital Marketing & Google Analytics
Indian Institute of Management
Bachelor of Commerce - Minors in Economics
Jesus And Mary College
Senior Secondary Education -
Delhi Public School
Secondary Education -
Delhi Public School