PRIYA LIDOO

• Conducted competitor analysis to monitor industry trends and audience behavior.
• Developed and executed data-driven social media strategies to increase reach and conversions.
• Tracked analytics and optimized monthly content plans for better performance.
• Identified emerging trends and proposed fresh creative ideas for brand growth.
• Handled audience interactions through comments, messages, polls, and live sessions.
• Produced compelling content for blogs, websites, promotional campaigns, and social media.
• Collaborated with marketing teams to craft persuasive promotional materials.
• Developed travel-focused advertisements highlighting key attractions and cultural experiences.

• Created engaging content for social media campaigns across Facebook, Instagram, and Twitter.
• Delivered high-quality client-specific articles aligned with industry needs.
• Performed in-depth research to ensure originality and accuracy of content.
• Collaborated with the outreach team to plan impactful media strategies.

· Daily management includes campaigns setup, creative hosting, Test mail, delivery, pacing, tracking, QC, monitoring performance, optimization, an analysis and reporting on a regular basis to meet client performance goals

· Track and analyze metrics to evaluate and improve the effectiveness ofprograms

· Responsible for delivery of mobile/web offers on CPM/CPO/CPC/CPV/CPL/CPI/CPA mode

· Management and recruitment of new affiliatepartners

· Responsible for preparing reports to forecast revenue opportunities

· Modifying mailers or banners by using java script and html

· Worked on web host provider tool WinSCP to edit pages/images on website or to upload new pages/ images.