Summary
Work History
Education
Skills
Accomplishments
Academic Achievements
Timeline
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Priya Pal

Business Analyst
Noida

Summary

Engineer by Academia & Analyst by Profession. A passionate and determined professional with strong organizational skills and a lot of enthusiasm for improving the digital experience of how to advertise brands to the users and grow their business by utilizing all skills and abilities.

Work History

Associate - Business Strategy and Analytics

ET Medialabs
Noida
07.2022 - Current
  • Managing Growth advertising and Analytics for Hyper-Growth Startups & Multi-Millionaire Brands.
  • Experienced in Account Management, Performance Marketing & Branding, Strategic Planning/Forecasting & Full Funnel Reporting.
  • Having end-to-end knowledge of ad platform like Facebook Ads, Google Ads, Twitter Ads, Snapchat Ads.
  • Preparing dashboards Tableau, Data Studio, and Excel for Data Visualization and Reporting.
  • Advance usage of Google Analytics, MMPs, CLM(CRM) Tools for attribution and User Analysis.
  • Strategize the right audiences, channels, funnels, experiments, creatives & messaging.
  • Flawless Execution and excellent optimization skills on various channels.
  • Applied honed problem-solving skills to analyze and resolve issues impacting business operations and goal achievement.
  • Analyzed data to identify root causes of problems and recommend corrective actions.

Senior Engineer

Bluestar
Gurugram
06.2016 - 12.2016
  • Carried out engineering design for HVAC projects in line with customer requirements including design verification which included heat load estimation to determine how much heating and cooling power various equipment must put out in order to heat or cool spaces when needed.
  • Coordinated and collaborated with architects and service teams when designing heating and cooling systems.
  • Interact with customers/consultant for understanding technical requirements and implement the same.

Education

Master of Technology - Metallurgical And Materials Engineering

Indian Institute of Technology
Jodhpur
04.2020 - 04.2022

Bachelor of Technology - Mechanical Engineering

Institute of Engineering And Technology, DAVV
Indore
07.2012 - 05.2016

Skills

    Analytical Skills

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Accomplishments

  • Helped Brands like Urban Company scale the UAC by 1.5 x compared to the previous year at a 10% reduced CAC.
  • Improved MoM RoAS for e-commerce brands like Azani and Orika.
  • Increased number of leads at various centers and reduced CPL by 12% for Ed-Tech Client Virohan.


Academic Achievements

  • Completed Masters from IIT-Jodhpur with CGPA of 8.2 .
  • Secured 96 percentile in GATE 2020.
  • District topper in 12th Std with CBSE Board.

Timeline

Associate - Business Strategy and Analytics

ET Medialabs
07.2022 - Current

Master of Technology - Metallurgical And Materials Engineering

Indian Institute of Technology
04.2020 - 04.2022

Senior Engineer

Bluestar
06.2016 - 12.2016

Bachelor of Technology - Mechanical Engineering

Institute of Engineering And Technology, DAVV
07.2012 - 05.2016

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Priya PalBusiness Analyst