Priya Prasad
Darjeeling
Summary
Results-driven social media marketer with 4 years of experience in creating and executing high-impact digital marketing strategies. Achieved remarkable growth, including generating 500k followers in only 4 months. Skilled in managing projects with budgets over $100 per week, excelling at developing creative, viral content and driving engagement through data-informed strategies. Proactive approach to audience growth and brand visibility.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Social Media Manager
Trade Room
Chennai
02.2024 - Current
- Designed interactive content tailored for client-specific social media needs.
- Grew follower base to 400,000 in less than five months
- Successfully attracted 12,000 YouTube followers in 3 months.
- Boosted LinkedIn followers by 4k over a five-month period
- Oversaw daily operations of assigned social media accounts and collaborated with other departments to ensure brand consistency across all channels.
- Analyzed data to measure the effectiveness of social media platforms and adjust strategies accordingly.
- Researched industry trends and competitors' activities to develop new ideas for content creation.
- Managed ORM activities on multiple platforms
- Optimized posts for SEO purposes by researching relevant keywords and hashtags.
- Collaborated with Finnet Media Team to create top-tier sponsorship videos
- Tracked social media metrics to determine audience growth rate, volume and reach.
Social Media Executive
First Launch
Banglore
05.2022 - 11.2024
- Managed $500 advertising budget
- Managed various social media accounts for clients
- Strategizing and executing ad campaigns on Facebook
- Devised engaging content strategies enhancing social media engagement
- Crafted compelling ad copy for social media campaigns
Social Media Executive
upGrad Knowledgehut
Banglore
02.2023 - 01.2024
- Increased organic social media following by 80% via strategic initiatives
- Launched successful advertisement efforts on digital platforms like Facebook and Google.
- Led a major campaign to significantly boost engagement rates by 85%.
- Represented brand as primary figure
- Recognized as Employee of the Quarter
Social Media Trainee
Healofy
Banglore
11.2021 - 04.2022
- Strengthened social presence via strategic content creation and scheduling
- Collaborated with Content, Design, and Video teams to produce engaging social content
- Addressed daily inquiries from the mom's community to sustain ORM.
- Listed products on various e-commerce platforms including Amazon, Flipkart, and Meesho
Social Media Marketing Intern
Apwebworld
Noida
08.2020 - 02.2021
- Formulated successful SEO tactics, enhancing site visits and achieving client objectives.
- Researched trending blog topics based on user searches
- Managed multiple SEO and social media channels, handling content curation and creative design.
Education
BBA - Business Administration
Siliguri Institute of Technology
Siliguri04-2020
Skills
- Promotional Campaigns
- Content Creation
- Audience Analysis
- Analytics and Reporting
- Content Development
- Community Engagement
- Social Media Copywriting
- Content Strategy
- Facebook, Instagram, LinkedIn
- Content calendar management
- Influencer Collaboration
- Online reputation monitoring
- Teamwork and Collaboration
- Brand development and awareness
- Strategic Planning
- Social Media Strategy
- Search Engine Optimization (SEO)
Accomplishments
- Best Social Media Manager
- Bright Beginner Awards
Certification
- Best Social Media Manager
- Bright Beginner Awards
Languages
Hindi
First Language
English
Intermediate (B1)
B1
Timeline
Social Media Manager
Trade Room
02.2024 - Current
Social Media Executive
upGrad Knowledgehut
02.2023 - 01.2024
Social Media Executive
First Launch
05.2022 - 11.2024
Social Media Trainee
Healofy
11.2021 - 04.2022
Social Media Marketing Intern
Apwebworld
08.2020 - 02.2021
BBA - Business Administration
Siliguri Institute of Technology
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