Priya Singh

• KSpecializes in SEO, optimizing organic search results, and enhancing Google performance through effective Google marketing strategies.
• Proficient in identifying and leveraging trending topics for website, focusing on creating engaging new content to drive traffic and user engagement.
• Oversaw budget allocation for advertising and promotional activities.
• Negotiated with vendors to obtain most cost-effective pricing for product distribution.
• Established partnerships with influencers and industry experts.
• Collected and analyzed market research data for use in forecasting and preparing multi channels marketing campaigns
• Daily dashboards to understand the campaign performance and accordingly optimise them on regular basis for better lead generation
• Developed marketing strategy based on corporate objectives and market trends to be presented to senior management
• Created engaging landing pages to increase conversions.
• Utilized data-driven insights to refine strategies.
• Conducted keyword research to optimize content creation.
• Managed tracking and reporting of search-related activities to provide analyses to marketing executives.
• Prepared dashboards to keep a track on CPA and CPAO, brokerage, margin
• Experience in Leadsquared for lead management, whatsapp /email marketing, reports tracking.
• Experience in Salesforce for managing customer interactions, marketing campaigns, and customer service
• Worked along with consultants to go through business & digital transformation and achieve exponential growth
• Drafted policy documents in collaboration with stakeholders and managed vendor contracts by assigning tasks and communicating deliverables
• As a Project Manager developed and monitored implementation strategies by creating project schedules and work plans
• Designed and implemented robust implementation plans for cross-functional programmes and kept tasks compliant with expected outcomes
• Interpreted critical path and actual versus planned activities to identify adverse trends and take corrective action
• Evaluated organisational needs, identifying underperforming areas and reporting recommendations for improvement
• Delivered 8 projects in a year with consistent record of meeting timeline, scope and budget requirements
• This was possible with broad level understanding of all areas including digital , broking & third part products , E-governance, IT , HR, Customer Service business , Bancassurance to undergo transformation."
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The primary responsibility involves overseeing the project management aspects of product launches and ensuring the consistent updating and dissemination of information and materials related to the products. Successfully launched numerous products and effectively managed them throughout their lifecycle, resulting in increased sales and profits.

• Spearheaded the management of new product launches
• Enhanced the knowledge base of sales channels for third-party products
• Formulated a lead generation process for both online and offline campaigns
• Enhanced the functionality of Internal Lead Management Software
• Created and executed direct marketing campaigns and marketing collateral
• Handled all the third party products business and product development
• Businesses include predominantly Mutual Funds along with Insurance, PMS, NPS etc
• Responsible for overseeing and managing the development, maintenance, and performance of these products offered by asset management company
• My role was a blend of financial expertise, product development, marketing, and strategic planning so as to maximize AUM and revenue
• Manage the product development lifecycle, develop detailed functional specifications for existing and new products that functions for B2B and B2C
• Partnered with engineering team to ship functionality that delights users, has the right balance of impact vs engineering cost and makes a measurable impact on the business
• Accomplishment of working with designers, engineers and various stake holders (internal & external) to coordinate, plan, execute and track product releases from beginning to end
• My role included identifying market opportunities based on consumers/market insights and sales trends for future product development opportunities
• One of the key task was to manage multiple and competing priorities with experience planning, organising and managing multiple initiatives with diverse cross-functional team.

Worked in ICICI Bank Wealth Management Product Team for 5 years as Product & Process Manager. Majorly handling Mutual Fund Investment platform and all the services related with Mutual Fund of Wealth customers

• Complete ownership of Mutual Fund Transaction Online & Offline platforms and Single Point of Contact for all new requirements
• Primary objective is to continuously develop affable User Interface for customers and branches in order to transact in Mutual Fund
• Efficiently exercising independent judgment consistent with department and corporate/compliance guidelines
• Responsible for managing and closing complete requirement cycle which includes; Develop Product presentation and Demo, Application designing and documentations
• Hands-on Operational activities
• Compliance Management
• Defining Pricing Model of the product
• Single point of contact for Branches related with any customer issue regarding Mutual Fund investment, portfolio, Mutual fund online platforms
• Accountable for researching and developing roadmap of banking and finance industry solution like Intelligent Investment Online platform CRM, Insta SIP, Mutual Fund statements, Mutual Funds (Robo Advisory Money Coach), Mobile Application (Imobile), internal applications (Integra) etc
• Expertise in supporting team in making storyboards and UI/UX including site mapping' wireframing' information architecture, prototyping' user experience (UX), interaction design (IxD), and user interface design (UI)
• Develop strategies for improving processes within Online & Mobile, Private Banking, Operations and the Client Service Center Business Development -working closely with Top Management and Marketing/Service teams to assess the target market, Market expansion and channel partner management
• Business Innovation - Develop Presentation, product model and process to provide easy banking in Omnichannel (Web, Mobile applications, Office applications, Tab)
• Relationships/networks builders - Build and maintain network contacts internally and externally with vendors, Mutual Fund houses to provide exclusive support wherever required and work together to build user friendly interface and great experience for customers
• Support delivery - Work as Lead and Point of contact for internal technical competencies and external vendors, collaborate with them to provide solutions, develop overall implementation plan and to consolidate complete solution
• Customer Service- Work effortlessly with various internal team to provide all customer solutions, close customer queries on given timeline, handle senior management escalations.