Priya Tayade
London,
Summary
Certified Salesforce Marketing Cloud & Data Cloud Consultant with 10 years of experience in the Healthcare, Oil & Gas, Banking and Retail industries. Demonstrates a deep understanding of business processes and challenges. Skilled in managing complex projects from initiation to completion, developing effective strategies, and optimizing business value. Consistently achieves outstanding outcomes and fosters seamless collaboration with international cross-functional teams, including affiliates and global functions.
Overview
15
15
years of professional experience
1
1
Certification
Work History
IT Consultant & Design Lead
Roche Diabetes Care
08.2022 - Current
- Define project objectives by working closely with the business team and outline the process.
- Created POC and presented the same to the stakeholders
- Integrated SFMC with Salesforce Sales Cloud, Service Cloud, & Commerce Cloud for a unified view of customer data across different platforms.
- Modified current systems to enhance workflows and meet new needs.
- Managed vendor and development cycle as well as worked with legal team for finalizing vendor contract.
- Ensuring that processes and integrations are built using best practices, including data management, security, and compliance guidelines to maintain the integrity and effectiveness of marketing initiatives.
- Estimated costs of new systems, modifications and updates.
- Worked closely with the business team to provide tailor the customer engagement plan through Salesforce Marketing Cloud Automation & Journey Builder.
- Helped create an elite solution to keep customers engaged through Phone, SMS, Email, Ads,etc.
- Conducted risk assessments and implemented mitigation strategies.
- Coordinated project resources, allocating tasks based on team members' strengths and skills.
- Collaborated with stakeholders to define project scope, objectives and deliverables.
- Facilitated regular team meetings and status updates, promoting clear communication and alignment.
- Worked closely with the content teams for gathering content for the application .
- Collaborated with cross-functional teams to brainstorm technical solutions to business problems.
- Led end-to-end project lifecycles, achieving on-time and within-budget delivery of IT initiatives.
- Oversaw execution of IT projects from inception to execution.
- Minimized disruptions by strategically planning and communicating scheduled down-time and management of upgrades and patching.
Senior Salesforce Marketing Cloud Consultant
PWC MiddleEast
11.2021 - 04.2022
- Assists clients in the design, business architect, process development, functional implementation, and support of Salesforce CRM Applications
- Training clients on how to use Salesforce Marketing Cloud and serving as the subject matter advisor on the Salesforce Marketing Cloud ecosystem (email studio, journey builder, mobile push, SMS, cloud pages, ad studio, social studio, etc.) Demonstrate mastery of Salesforce Marketing Cloud core functions including Email Studio, Journey Builder/Automation Studio, Contact Builder, Interaction Studio
- Interacting with internal, client and partner stakeholders
- Collecting and understanding client business and technical requirements. Ensure quality assurance of email campaigns using testing and analytics tools to ensure deliverability, accuracy and a seamless user experience
- Improve and automate processes to increase efficiency and productivity as well as follow best practices
- Created personalized content for Email campaigns & web
- Helping businesses develop and implement integrated marketing strategies that engage customers across multiple channels, such as email, social media, mobile apps, websites, and offline touchpoints
- Modified current systems to enhance workflows and meet new needs.
- Conducted IP warming process to ensure the domain is in the safe list.
- Designed impressive automation in SFMC to overcome existing system challenges.
- Partnered with users to understand and define system requirements.
- End to end management of customer lifecycle.
- Identified current inefficiencies and recommended Marketing cloud tools and functionalities to help overcome the issues.
Salesforce Marketing Cloud Lead
Teqfocus Consulting Pvt Ltd
08.2020 - 07.2021
- Working on end-to-end implementation & configuration of Marketing Cloud & Pardot Application
- Have experience of designing Salesforce Marketing Cloud solutions to meet business requirements including segmentation, campaign design and marketing journey Integrating SFMC with Sales Cloud, Google Analytics 360- & third- party apps
- Working on integrating Sales CRM with Pardot as well as designed campaigns in CRM for populating prospect & visitor data Have immense exposure on building engagement journeys in Marketing Cloud & Pardot Automated various processes within both the applications Created standard as well as customized landing pages, forms for client's website, worked closely with website developer for embedding forms onto client's interface.
Senior Process Executive
Cognizant Technologies Solutions Pvt Ltd.
05.2018 - 03.2020
- Setup, maintain and optimize Email marketing campaign for clients for Salesforce Marketing Cloud
- Created customer accounts, Data Extensions, Users, Roles and permissions under Administration Settings
- Research new and innovative technology and techniques to improve the automation of marketing process Setup, Maintain and optimize Email marketing campaign utilizing Marketing Cloud
- Setup a call with client to understand their requirements and create process flow for automating business process using activities like data extract, SQL query activity etc
- Performed in-depth analysis of business practices and provided recommendations on ways to improve the processes
- Understand client requirements for integration and help them to integrate marketing cloud with other applications including sales cloud, service cloud, Pardot, google 360 analytics.
Sales Coordinator
FedEx Express India Pvt Ltd
10.2009 - 03.2015
- Configured reports to showcase the data with higher management on daily/weekly/monthly & quarterly basis using Teradata, SQL & MS- Excel
- Liaising between customers and technical support team to understand the customer issues and communicate them with the technical team and finally provide the customer with the best suitable solution
- Planned and conducted periodic meetings with the sales team to understand their functional and non-functional requirements and communicate the same to management and work with the management team to provide them with the solution
- Communicating and collaborating Proactively with external and internal customers to analyze information needs and functional requirements and delivering Run queries in Teradata to pull various report and present them to the management in graphical format in excel
- Delivering KPI and trend information to business lines, sales development, and marketing groups
- Created data flow diagrams and process flow diagrams to facilitate better understanding on sales performances
- Worked closely with Planning & Engineering for the upcoming releases and changes in the services to share it accordingly with sales representatives
- Consult project managers (Sales, Marketing, and Finance &Support) to define concepts using enterprise-wide requirements definition and management systems.
Education
Bachelor of Commerce - Commerce
University of Mumbai
06.2013
Skills
- Integrated & Implemented Salesforce Customer Engagement tool
- Marketing Cloud ( Automation, Journeys, Email Campaigns)
- Salesforce ( Sales, Service & Data Cloud)
- SFMC Integrations & implementations
- Process development
- Project Management
- Keen problem solver
- Outstanding communication
- Service Management
- Business planning
- Business analysis
- Confluence & JIRA
Certification
- Salesforce Certified Marketing Cloud Consultant
- Salesforce Data Cloud Consultant
- Salesforce Certified Marketing Cloud Administrator
- Salesforce Certified Marketing Cloud Account Engagement
- Salesforce Certified Marketing Cloud Email Specialist
Timeline
IT Consultant & Design Lead
Roche Diabetes Care
08.2022 - Current
Senior Salesforce Marketing Cloud Consultant
PWC MiddleEast
11.2021 - 04.2022
Salesforce Marketing Cloud Lead
Teqfocus Consulting Pvt Ltd
08.2020 - 07.2021
Senior Process Executive
Cognizant Technologies Solutions Pvt Ltd.
05.2018 - 03.2020
Sales Coordinator
FedEx Express India Pvt Ltd
10.2009 - 03.2015
Bachelor of Commerce - Commerce
University of Mumbai
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