PRIYADARSHINI BARUA
Gurgaon
Summary
Experienced Senior UI/UX and Visual Designer with a strong background in corporate settings since 2020. Skilled in creating engaging and intuitive user experiences. Proficient in utilizing design tools and technologies to deliver visually appealing interfaces. Adept at collaborating with cross-functional teams to ensure seamless integration of design elements. Graduated from NIFT Kolkata, bringing a solid foundation in design principles and artistic vision to the table. Passionate about staying updated with the latest design trends and technologies. Committed to delivering high-quality, user-centric design solutions. Creative and innovative with background in web and digital interface design, specializing in creating user-friendly, responsive websites and applications. Skilled in HTML, CSS, JavaScript, and Adobe Creative Suite, with strong ability to translate client needs into engaging digital experiences. Demonstrated success in improving website usability, accessibility, and overall design for various projects. Committed to staying current with latest technologies and design trends to deliver cutting-edge digital solutions.
Overview
6
6
years of professional experience
1
1
Certification
Work History
UI UX Designer
Mahindra Logistics
10.2023 - Current
- Overhauled and enhanced Consumer Mobility App- MERU: CAB booking app
- Developed internal operation software for streamlining ship docking experience on Figma
- Created the enterprise console for administrators to efficiently manage internal inventory
- Produced Prototype for Scan App utilized in scanning shipment lot barcodes, improving scanning efficiency
- Prototype for Captain App, enhancing captains' efficiency in handling shipments
- Designed a prototype of in-house logistics and inventory management software and portal- zoom ops, zoom Portal to optimize inventory management and streamline operations
- Orchestrated the design of intuitive mobile and web products tailored for users with limited technology experience
- Established the groundwork for a design system to enhance the user experience of the SAAS products
- Conducted user research and usability testing to drive product enhancements and refinements
- Championed the development of the AI Voice-based Prescription app GOJORX, available on leading app stores
- Introduced a human-centered design approach by initiating user interviews, feedback sessions, and developing service design artifacts like personas, blueprints, and storyboards
- Analyzed user and app data to identify emerging patterns, leading to iterative product improvements
- Managed the product development team, overseeing the alignment of work with the overall vision and ensuring the timely delivery of product and feature pipelines
- Revamped website landing page and ensured weekly updates
- Executed UI design for Zink London app
- Crafted UI for Myntra marketplace
UI UX Designer
Zink London
03.2022 - 05.2023
- Developed packaging designs for flexible laminates and paper sacks
- Executed social media marketing strategies and created engaging content
- Designed landing pages for the website to improve user engagement
- Created marketing creatives to promote products and services
- Conceptualized and executed entire website design from scratch
- Spearheaded the design of an internal portal for streamlining in-house operations
- Developed visually appealing landing pages for marketing utilizing the design system on Figma
Graphic Designer
Dugros India pvt Limited
06.2021 - 11.2022
- Executed content design for Amazon, ensuring cohesive branding and user engagement
Visual Designer & Marketing Associate
BAGAGE INDIA PVT LTD
10.2021 - 03.2022
- Designed B2C marketing collaterals with compelling visuals and content
- Produced engaging social media collaterals encompassing graphics and content
Management Training
Amalgamated Plantations
09.2020 - 05.2021
- Conducted crew resource management training for junior officers.
- Compiled targeted or exhaustive marketing data based on needs of specific research projects.
- Organized promotional events such as webinars, conferences, and trade shows.
- Determined best methods to meet research objectives and produce useful data.
- Evaluated digital presence by product, service or brand to help define digital strategies.
- Wrote comprehensive reports outlining findings and translating concepts for technical and non-technical audiences.
- Collected and reported on customer demographics, preferences, and buying habits to help marketing teams target strategies.
- Provided administrative support to the marketing team, including scheduling meetings and managing correspondence.
- Compiled and presented reports on customer feedback to inform marketing strategies.
- Built research instruments and drafted questions for digital, traditional and in-person surveyes.
- Attended meetings and worked collaboratively with cross-functional teams to brainstorm new ideas.
- Assisted in video and photo shoots for marketing materials, ensuring brand consistency.
Intern
Edcons Exports
06.2019 - 08.2019
- Developed impactful landing pages for marketing by utilizing the design system on Figma
- Executed visual design and graphic design projects to enhance the brand's image
- Overhauled and modernized the Meru Cabs app to create a responsive prototype, leading to approval for further development
- Executed improvements and redesign of the Meru Cabs website, resulting in approval for the development of a responsive prototype
Education
National Institute of Fashion Technology -
National Institute of Fashion Technology
Kolkata01.2020
High School Diploma -
The Assam Valley School
Assam02-2016
Skills
- Photoshop
- Corel draw
- User interface designing
- Web designing
- User experience design
- Adobe creative suite
- Figma
- UI UX Testing
- Creating Website Designs
- Responsive Design
- Wireframing
- Prototyping
- Product Design
- Packaging Design
- Social media creatives
- Marketing Communication
- User interface design
- Figma design
- Prototyping tools
- Usability testing
- User research
- Visual design
- Design system creation
- Interaction design
- Information architecture
- Project management
- Collaboration skills
- Creative problem solving
- Effective communication
- Responsive design
- Mobile-first design
- Journey mapping
- Intuitive solutions
- Branding principles
- Cross-functional collaboration
- Menu design
- Figma proficiency
- UX architecture
- Design optimization
Certification
UX Design Course by Google, 89.19%, 07/2023
Portfolio Link
Behance, https://www.behance.net/priyadabarua
Affiliations
- Playing the violin and live act
- golf and table tennis
Languages
English
First Language
English
Proficient (C2)
C2
- https://www.linkedin.com/in/priyadarshini-barua-735677179/
Timeline
UI UX Designer
Mahindra Logistics
10.2023 - Current
UI UX Designer
Zink London
03.2022 - 05.2023
Visual Designer & Marketing Associate
BAGAGE INDIA PVT LTD
10.2021 - 03.2022
Graphic Designer
Dugros India pvt Limited
06.2021 - 11.2022
Management Training
Amalgamated Plantations
09.2020 - 05.2021
Intern
Edcons Exports
06.2019 - 08.2019
National Institute of Fashion Technology -
National Institute of Fashion Technology
High School Diploma -
The Assam Valley School
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