Priyadarshini R Menon
Brand Strategist
Cochin
Summary
Remains in tune with latest sales and marketing strategies. Possesses excellent track record in predicting and planning for new sales direction and market trends. Identifies new sales prospects and negotiate deals while maintaining high level of customer satisfaction. Oversees strategies and campaigns throughout product, service or concept lifecycle. Leads by example and inspire sales and marketing staff to perform at peak levels.
Overview
15
15
years of professional experience
Work History
Director of Sales and Marketing
Neil Entertainments Pvt Ltd
Cochin
07.2016 - Current
- Directed sales and marketing management staff in successful use and development of business plans and strategies.
- Identified weaknesses in existing marketing campaigns to develop pragmatic solutions within budgetary constraints.
- Evaluated market data to develop and create business strategies and marketing plans.
- Sourced advertising opportunities to place adverts in press and social media.
- Developed value-added campaigns and executed technical solutions to streamline and improve marketing efficiencies.
- Analyzed sales and marketing data for improved strategies.
- Cultivated and maintained strategic alliances with key partners and vendors.
- Managed production of leaflets, posters and newsletters.
- Evaluated and monitored promotional activities to confirm adequate return on promotional funds.
- Suggested innovative ideas to increase sales and improve customer experience.
- Managed sales promotions and marketing strategies on major social media sites.
- Used networking, coldcalling and referrals to identify prospective accounts and generate new leads.
- Facilitated business by implementing practical networking techniques.
- Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
- Led solution selling strategy initiatives to maximize sales of Product or Service.
- Implemented systems and procedures to increase sales.
- Liaised with sales, marketing and management teams to develop solutions and accomplish shared objectives.
- Created and launched new online marketing strategies, resulting in sales increase.
- Boosted marketing, reviewed pricing strategies and expanded distribution channels to increase sales revenue.
- Collaborated with upper management to implement continuous improvements and exceed team goals.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Built relationships with customers and community to establish long-term business growth.
Manager of Business Development and Sales
Smart Line Ventures
Cochin
01.2008 - 12.2015
- Collaborated with teams to define, strategize and implement marketing and web strategies.
- Improved performance, hiring practices and management systems to facilitate success of client's organization.
- Analyzed problematic areas to provide recommendations and solutions.
- Implemented practices and procedures to reduce expenditures and increase savings.
- Organized and analyzed primary and secondary research to understand industry, market and company trends.
- Prepared presentations to explain revisions, enhancements and process improvements of organization's systems and programs.
- Onboarded and managed new client accounts to boost retention rates.
- Aligned closely with business owners and employees to gather information and gain operational insight.
- Created monthly forecast templates and resource management allocations for approved projects.
- Delivered outstanding service to clients to maintain and extend relationship for future business opportunities.
- Evaluated staff performance and provided coaching to address inefficiencies.
- Developed effective improvement plans in alignment with goals and specifications.
- Educated staff on organizational mission and goals to help employees achieve success.
- Gathered, organized and input information into digital database.
- Qualified leads by scheduling introductory discovery meetings and calls.
- Collaborated with sales, marketing and other internal teams to meet shared goals.
- Developed deep understanding of customer needs, priorities and pain points to deliver customized service.
- Conducted market research to discover new leads, opportunities and messaging.
- Formulated well-defined action plan to prioritize potential clients and achieve and exceed objectives.
- Implemented systems and procedures to increase sales.
- Coordinated staff sales meetings to discuss developmental strategy, best practices and process improvements.
- Developed and executed sales presentations as well as both internal and external product training workshops.
- Collaborated with advertising group to create uniformity between advertising messages and retail incentives.
- Monitored sales team performance, analyzed sales data and reported information to area managers.
Senior Process Executive
Genpact
Bangalore
10.2006 - 12.2007
- Evaluated ongoing processes for possible enhancements and beneficial changes to best practices.
- Coordinated multi-team process initialization, reducing associated redundancies and dependencies.
- Developed systematic methodology for communicating results to team and facilitating feedback and response.
- Answered telephone or online requests and completed interactions quickly to meet productivity goals.
- Investigated basic issues and escalated more complicated concerns.
- Prepared accurate documents for customer and business needs.
Education
Master Of Advanced Study - Public Relations, Advertising, And Applied Communication
MICA -The School of Ideas
Ahmedabad 09.2022
Post Graduation Diploma - Dietetics And Clinical Nutrition
Martin Luther Christian University
Shillong08.2016
Bachelor Of Applied Science - Mathematics And Computer Science
Calicut University
Calicut06.2006
Skills
- Performance Improvement Strategies
- Promotions and Marketing Strategies
- Networking Events
- Sales Program Coordination
- Advertising Campaigns
- Team Recruiting and Onboarding
- Working with Advertisers
- Customer Needs Assessments
- Social Media Digital Marketing
- Interdepartmental Collaboration
- Social Media Platforms
- New Business Opportunities
- Customer Trend Analysis
- Global Sales and Marketing
- Marketing Program Performance
- Client Meetings
- Marketing Strategy Development
- Preparing Proposals
- Strategic Networking
- Media Placement
- Brand Marketing
- Digital Sales
- Inspirational Leadership
- Facebook Design
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Quote
Tomorrow shines with the promises yet to be !!!
Timeline
Director of Sales and Marketing
Neil Entertainments Pvt Ltd
07.2016 - Current
Manager of Business Development and Sales
Smart Line Ventures
01.2008 - 12.2015
Senior Process Executive
Genpact
10.2006 - 12.2007
Master Of Advanced Study - Public Relations, Advertising, And Applied Communication
MICA -The School of Ideas
Post Graduation Diploma - Dietetics And Clinical Nutrition
Martin Luther Christian University
Bachelor Of Applied Science - Mathematics And Computer Science
Calicut University
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