Priyadharshini M

Marketing Manager

Axis Bank

10.2022 - Current

Boosted brand awareness and generated leads while managing internal and external marketing campaigns and programs.
Managed social media accounts for optimal audience engagement and increased online presence.
Developed and implemented marketing strategies to use for launches, rebranding campaigns and promotions.
Collaborated with cross-functional teams to ensure consistent branding across all company touchpoints and communications channels.
Organized successful trade show exhibits, showcasing products or services effectively to potential customers or partners.
Boosted sales performance through the creation of engaging promotional materials and targeted advertising strategies.
Analyzed market trends to identify new opportunities, adjusting marketing plans accordingly for maximum effectiveness.
Increased brand awareness by developing and implementing strategic marketing campaigns.
Managed workflow between staff, coordinating documents, planning, and creative material distribution.
Maintained documentation, detailing assignments, in-progress work and completed project milestones.
Implemented data-driven marketing strategies, utilizing analytics tools to track campaign success and refine tactics as needed.
Mentored junior team members, providing guidance and support to foster professional growth and skill development within the marketing department.
Negotiated partnerships with key influencers, maximizing brand exposure in target markets.
Managed budgets, allocating funds strategically towards high-impact initiatives that supported overall business goals.
Crafted persuasive marketing materials, including brochures and presentations, to support sales efforts.
Led cross-functional teams for product launch events, significantly enhancing market penetration.
Analyzed campaign performance data to adjust tactics and maximize ROI.
Established brand guidelines to ensure consistency across all marketing materials and communications.
Monitored competitor activities, adapting strategies to maintain competitive advantage.
Trained junior marketing staff, elevating team capabilities and performance.
Managed social media accounts, engaging with followers and creating loyal brand community.
Orchestrated trade shows and corporate events, fostering industry relationships and generating leads.
Implemented customer feedback loops, refining marketing strategies for improved customer satisfaction.
Increased customer engagement with creative content strategies, tailoring messages to target demographic preferences.
Executed email marketing campaigns to nurture leads and convert prospects into customers.
Conducted market research to identify trends, informing product development and positioning strategies.
Elevated brand visibility by developing and executing comprehensive marketing campaigns across multiple digital platforms.
Streamlined internal communication processes, ensuring alignment between marketing objectives and organizational goals.
Coordinated with sales teams to align marketing and sales strategies, driving revenue growth.
Oversaw budget allocation for marketing initiatives, ensuring cost-effective spending and financial accountability.
Developed key partnerships with influencers and media outlets, amplifying brand presence and reach.
Enhanced online presence, optimizing website content for SEO and improving user experience.
Leveraged marketing automation tools to streamline campaign execution and tracking.
Negotiated with vendors and service providers, securing favorable terms and supporting budget objectives.
Created and managed social media campaigns to increase brand engagement.
Oversaw preparation of marketing copy, images, videos, emails, and other collateral.
Executed comprehensive marketing plans that consistently achieved targets for increased revenue.
Managed budget allocation and resource utilization to maximize marketing ROI.
Devised content strategy to effectively engage target audiences.
Captured new customers by optimizing business strategies and launching products to diversify offerings.
Coordinated with design and media teams to develop high-quality creative assets.
Continually maintained and improved company's reputation and positive image in markets served.
Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
Improved website visibility through development and implementation of SEO strategies.
Launched successful digital marketing campaigns that achieved goals for increased website traffic.
Optimized email campaigns to increase open and click-through rates.
Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Mentored local personnel on best practices and protocols to maximize productivity.
Generated sponsorships with related and partnering entities to enhance marketing objectives.
Secured long-term accounts by recommending strategies to promote brand effectiveness and highlight product benefits.
Wrote and distributed press releases to increase brand visibility.
Developed creative presentations, trend reports, kitted assets, and product data sheets.
Conducted market research to identify new opportunities and target markets.
Analyzed and reported on KPIs to validate and demonstrate success of marketing campaigns.

Summary

Overview

Work History

Marketing Manager

Education

MBA - Agri Business Management

B.Tech - Food Process Engineering

Skills

Timeline

Marketing Manager

MBA - Agri Business Management

B.Tech - Food Process Engineering

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