PRIYADHARSHINI PANEERSELVAM
Business Intelligence Analyst
Summary
Proactive Business Analyst with expertise in requirements elicitation, stakeholder collaboration, and process optimization. Skilled in translating complex business needs into actionable specifications using SQL, Power BI, and AI-driven insights, delivering 30-40% efficiency improvements. Adept at crafting user-centric, brand-aligned solutions that enhance business outcomes.
Overview
4
4
years of professional experience
7
7
Businesses empowered
Work History
Business Intelligence Analyst
Eleven Studio
06.2024 - Current
- Elicited and documented business requirements for 7+ web projects, reducing scope creep by 25% via Jira-tracked user stories.
- Provided actionable insights from client data to development teams, leveraging SQL queries to streamline feature prioritization.
- Suggested user-friendly website layouts and designs, incorporating stakeholder feedback for enhanced usability.
- Created brand-aligned content for layouts and designs, boosting user engagement by 20%.
- Analyzed top brands to inform client branding strategies, identifying trends that aligned with market demands.
- Managed social media accounts to optimize reach, growing audience interactions by 35% through targeted campaigns.
- Joined as intern; transitioned to full-time in September 2024.
Software Engineer
MSys Technologies
12.2021 - 02.2024
- Developed responsive blog platform using Python for backend services, enhancing performance and user engagement through API integrations.
- Optimized UI with Bootstrap for accessibility and design consistency.
- Analyzed user feedback to refine CMS workflows, improving content deployment efficiency by 15%.
- Designed interactive, engaging interfaces using HTML, CSS, and JavaScript.
- Integrated Strapi CMS for seamless content management and deployment-leveraging process mapping to reduce iteration cycles.
KEY PROJECTS
- Aurawear (E-commerce Brand): Led branding and requirements gathering, collaborated with technical team to finalize brand colors, aided in payment gateway setup by collecting credentials and coordinating client verification, and assisted in launching the brand—ensuring consistent identity and improved online presence by 28%.
- Vista (Dynamic Website): Initiated project by advising client to adopt dynamic website solution; defined project scope, selected layouts and color palettes, and collaborated with designers to deliver modern, user-friendly site. Utilized AI tools to generate high-resolution visuals, created promotional posters, and optimized social media profiles—driving 40% increase in new customer acquisition.
- Green Cosmo (Beauty Products E-commerce Platform): Acted as bridge between client and development team, providing website content and images to ensure brand consistency. Mapped user journeys to identify bottlenecks, assisted in creating thematic landing page to enhance UX, and collaborated on professional, visually appealing site—boosting online sales to 36% of overall business revenue.
Skills
- Business Analysis: Requirements Elicitation, Stakeholder Management
- Analytics: Power BI, Tableau, SQL, Advanced Excel
- Technical: Python, MySQL, PostgreSQL
- CRM Tools: Jira
- AI Tools: ChatGPT, NotebookLM, Claude AI, Grok, Gemini, Perplexity
- Designing Tools: Figma, Framer, Canva
Certification
- Google Sheets - The Comprehensive Masterclass, Avinash Mada, 2025
- Data Analytics using Power BI Workshop, Aditi, 2024
- Freedom with AI Masterclass, Avinash Mada, 2024
- Be10X on ChatGPT & AI Tools Workshop, Aditya Kachave, 2024
Creative Skills
- Web Design: Designing responsive, user-centric web layouts using Framer.
- Poster Design: Creating visually compelling posters with Figma and Canva.
- Brand Development: Experienced in logo and portfolio creation, leveraging Pinterest inspiration and modern design principles.
CORE COMPETENCIES
- Stakeholder Communication & Engagement
- Business Requirements Elicitation & Documentation
- Client Relationship & Negotiation
- Analytical & Strategic Thinking
- Cross-Functional Collaboration
- Process Modeling & Improvement
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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Education
B.Tech - Information Technology
SSN College of Engineering
06.2017 - 04.2021
Quote
Your most unhappy customers are your greatest source of learning.
Bill Gates