Priyakshee Hazarika
Sales & Marketing
New Delhi,DL
Summary
Proactive Program Manager overseeing business systems and maintaining records of project metrics. Determined employee with over 12 years of supervising interdepartmental activities and developing professional relationships with Clients. Possessing exemplary critical thinking skills and the ability to make sound decisions. Offering an experience in implementing successful Sales and Merchandising strategies and motivating highly galvanized teams to produce significant bottom-line results. Distinguished background in recruiting and developing “A Players” to drive revenue across multiple sales organizations. Adept at designing and executing effective sales strategies to optimize market opportunities. Exemplary communicator with the passion and drive needed to cultivate and foster professional and profitable relationships while maintaining trust. Experienced in across Industry - FMCG, Beauty, Personal Care, FMCD, Automobile & Automation, Business – B2B & B2C.
Overview
6
6
years of post-secondary education
8
8
years of professional experience
Work History
National Program Manager
Yoma Techlogies Pvt Ltd
New Delhi, New Delhi
10.2020 - Current
- Managed, supported and grew business relationships with existing accounts and developed strategies to increase sales.
- Identified staff requirements and worked with human resource department to initiate recruitment and training processes.
- Traveled to multiple locations to manage each store and perform reviews of individual managers and employees.
- Supervised creation of exciting merchandise displays to catch attention of store customers and strengthen the MERCHANDING focusing on 95% STORE COVERAGE and VISIBILITY DONE.
- Monitored over 220 employees' day-to-day activities and made plans to rectify issues.
- Supported top-level decision-making and strategy planning, forging productive relationships with top leaders and serving as key advocate for various personnel issues.
- Reduced operational risks while organizing sales and analytics data to forecast performance trends.
- Increased profits by assessing effectiveness of Merchandising and Sales projects.
- Worked directly with management, IT, and backend department to brainstorm, discuss strategy and mitigate project issues.
- Implemented innovative programs, including Retailer Appreciation program to increase employee loyalty and effectively built customer and employee loyalty through Festival Innovation
- Developed and rolled out new policies designed to bolster productivity and reduce overall travel costs.
- Observed each employee's individual strengths and initiated mentoring program to improve areas of weakness.
- Managed, trained and motivated Merchandisers, Promoters, Supervisors and Managers to continuously improve knowledge and abilities in Retail field.
Program Manager
CPM
New Delhi, New Delhi
10.2018 - 08.2020
- Strengthened merchandising and promotional strategies to drive customer engagement and boost sales.
- Oversaw employee performance, corrected problems and increased efficiency to maintain productivity targets.
- Helped customers manage large purchases by collecting items from shelves and storage locations.
- Created visual store strategy based on market trends.
- Implemented daily operating procedures to keep stock FIFO adequately stocked and well-organized.
- Analyzed sales data and prepare the review monthly.
- Trained team members in successful strategies to meet operational and sales targets.
- Recruited and retained top talent, with focus on completing timely performance evaluations, providing positive feedback and rewarding superior performance.
- Inspected merchandise for quality and arranged proper display location on floor.
- Submitted reports to senior management to aid in business decision-making and planning.
- Exceeded sales goals and accomplished business objectives by inspiring staff and promoting target products.
- Mentored 192-member sales team in applying effective sales techniques and delivering top-notch customer service.
- Kept orderly and accurate accounting records by monitoring sales entry in the portal.
- Traveled to Pan India to manage each store and perform reviews of individual managers and employees.
Account Manager
Grey RCM
New Delhi, New Delhi
08.2016 - 10.2018
- Responsible for Client Servicing, deliverables on projects in rural and semi-urban markets
- To coordinate internally with the Creative Team, Sales, and Events, Operations, productions, and Business Intelligence teams to ensure project deliverables.
- Assist in the design, writing, and execution of marketing communication materials and accountable for many aspects of the activity, promotions, activations, and marketing Collaterals.
- Negotiate and work with vendors, and other outside parties to facilitate business alliances, outsourcing, and strategic direction.
- Responsible for coordination of the entire branding and communication activity of the clients and ensuring its coverage PAN India.
- Oversaw new business development and customer servicing, including cold calling, networking, marketing, lead generation and account servicing.
- Reinvented team interaction with prospective clients by developing innovative and creative sales pitch implemented into sales team strategy.
- Managed 5 accounts, reviewing and presenting the project updates with clients
- Addressed problems with accounting, billing and service delivery to maintain and enhance client satisfaction.
- Educated clients on new innovation and updated account information to maintain high standards of client service.
- Traveled to multiple Cities to manage the Activation and present the reviews to the clients.
Brand Manager
Surya Pharmaceutical Ltd
New Delhi, New Delhi
12.2010 - 02.2012
- Developed and implemented favorable pricing structures balancing firm objectives against customer targets.
- Helped incorporate product changes to drive customer engagement and firm profits.
- Consulted with product development teams to enhance products based on customer data.
- Planned, implemented and tracked sales and marketing strategies to promote brand products.
- Conduct market research and analysis to evaluate trends, brand awareness, and competition ventures, and Promotion, Creative, New Product Development, and activities.
- Monitor progress of campaigns using various metrics and submit reports of performance
- Collaborate with managers in preparing budgets and monitoring expense
- To direct the Sales team and establish sales targets brand wise, pack wise as per ABP, help them in breaking the same geographically, monthly, weekly & daily targets.
- Work out a training calendar for all players in the Sales Organization and implement the same.
- Handling training and development functions, designing and imparting training programs for the sales team, co-ordination with the HR department, taking feedback, developing communication, etc.
Operation and Sales Manager
Procter and Gample
Hyderabad, Andra Pradesh
02.2008 - 10.2009
- Coordinated professional training for new and existing staff throughout the Hyderabad Team Promoters & Team Leaders in the lines of On-Boarding & casualty, workers compensation, grooming and sales development.
- Worked in close coordination with Distributors and Clients to effectively achieve targets month on month; followed up with the Distributor Network for stocking issues & other queries.
- Developed and implemented daily operations plans such as, promoter's stores, team leaders PJP, employee assignments and promotional strategies.
- Conducted performance reviews each quarter, offering praise and recommendations for improvement.
Team Leader
Procter & Gamble
New Delhi, New Delhi
06.2007 - 01.2008
- Coordinated professional training for new and existing staff throughout the Delhi Team Promoters in the lines of On-Boarding & casualty, workers compensation, grooming and sales development.
- Worked in close coordination with Distributors and Clients to effectively achieve targets month on month; followed up with the Distributor Network for stocking issues & other queries.
- Developed and implemented daily operations plans such as, promoter's stores, employee assignments and promotional strategies.
- Conducted performance reviews each quarter, offering praise and recommendations for improvement.
Education
Bachelor of Arts -
Dibrugarh University
04.2004 - 06.2008
Fashion Design
CEC
Jorhat 06.2004 - 07.2005
Personal Grooming
Kingfisher
Mumbai 07.2007 - 07.2007
Data Analytics
Analytical Edu Point
01.2019 - 03.2019
Digital Marketing
Analytical Edu Point
03.2019 - 08.2019
Skills
Success Planning
LinkedIn Certification - Six Sigma: Green Belt
Six Sigma is a customer-focused, data-driven methodology that is widely used to analyze and improve the performance of processes, products, and services. And it covers an array of topics, including measurement system analysis, descriptive statistics, hypothesis testing, design of experiments, statistical process control, and more.
LinkedIn Certification - Coaching Skills for leaders and managers
Leaders who provide targeted, ongoing coaching to their employees can strengthen their team and add value to their organization. In this course, leadership expert shares the differences between managing, training, and coaching, and provides managers with coaching models and skills to support the development and growth of their employees. It presents the business case for coaching, explores common coaching challenges, and explains how to provide feedback and set goals.
Client Handled
Lakme, Olay, Palmer's, ITC, HUL(8 Beauty Brands), Dabur, Samsung, HP, Renault, Datsun, Ford, Honda, Tata, Volvo, Ingersoll, Eaton, Cipla, Siemens, & Philips Light
Timeline
National Program Manager
Yoma Techlogies Pvt Ltd
10.2020 - Current
Digital Marketing
Analytical Edu Point
03.2019 - 08.2019
Data Analytics
Analytical Edu Point
01.2019 - 03.2019
Program Manager
CPM
10.2018 - 08.2020
Account Manager
Grey RCM
08.2016 - 10.2018
Brand Manager
Surya Pharmaceutical Ltd
12.2010 - 02.2012
Operation and Sales Manager
Procter and Gample
02.2008 - 10.2009
Personal Grooming
Kingfisher
07.2007 - 07.2007
Team Leader
Procter & Gamble
06.2007 - 01.2008
Fashion Design
CEC
06.2004 - 07.2005
Bachelor of Arts -
Dibrugarh University
04.2004 - 06.2008
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