Summary
Overview
Work History
Education
Skills
Languages
Timeline
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Priyam Garg

Noida

Summary

Dynamic marketing leader with extensive experience at Nucleus Software, excelling in 360 event planning and execution. Proven track record in driving lead lifecycle management, enhancing MQL-to-SQL conversions by 15%. Adept at stakeholder engagement and data-driven campaigns, fostering high-performing teams to achieve strategic sales objectives.

Overview

15
15
years of professional experience

Work History

Senior Lead – Events and Demand Gen

Nucleus Software
Noida
04.2025 - Current
  • Spearheading end-to-end planning and execution of national and international marketing events including CXO Roundtables, Industry Forums, Analyst Engagements, and Partner Summits—aligning every initiative with GTM strategy and sales targets.
  • Leading a high-performing team of 4–5 marketing and demand generation professionals, overseeing project delegation, skills development, performance tracking, and delivery accountability.
  • Driving lead generation through high-impact, event-driven campaigns with focused messaging, persona targeting, and campaign tracking using KPIs like CPL, SQL conversion, and opportunity attribution.
  • Closely working with Sales, Product Marketing, CX, and Pre-sales to synchronize messaging, content strategy, and post-event follow-ups for strategic opportunities.
  • Developing and managing a scalable lead scoring and routing model that improved MQL-to-SQL conversions by 15%, enhancing the quality and velocity of the sales funnel.
  • Designing and executing senior leadership engagement programs across the APAC, Middle East, and Africa regions to boost brand authority and market relevance.
  • Publishing weekly dashboards and executive reports on lead performance, event ROI, channel trends, and customer engagement metrics to support data-driven decisions.
  • Maintaining a 24-hour turnaround on inbound leads across web, social, and events—improving customer responsiveness and contributing to a 20% increase in lead satisfaction scores.
  • Overseeing creation of event-related collaterals including agenda decks, booth creatives, banners, product flyers, keynote presentations, and follow-up communications.
  • Managing vendor negotiations, budgeting, and logistics execution—ensuring optimal ROI and timely delivery of events under strict cost and quality controls.
  • Conducting market research and segmentation for contact targeting across regions, industries, and titles—fueling precise and effective campaign execution.
  • Orchestrating lead revival campaigns for dormant/rejected prospects through personalized email nurturing and remarketing tactics, boosting pipeline readiness.

Assistant Manager – Inside Sales & Marketing

Nucleus Software
Noida
03.2020 - 03.2025
  • Led and mentored a team of 3–4 inside sales and campaign executives, defining KPIs, conducting regular performance reviews, and fostering a goal-oriented culture.
  • Designed structured processes for inbound lead handling, qualification (BANT-based), and routing—reducing lead response time and increasing conversion rate.
  • Launched targeted email, live chat, and nurture campaigns via platforms such as HubSpot and ActiveCampaign, delivering up to 35% open rates and boosting engagement.
  • Developed playbooks, email scripts, and client-facing templates that aligned marketing outreach with sales goals—improving consistency in communication and conversion.
  • Maintained lead hygiene, segmentation, and data enrichment in CRM tools; ensured campaign readiness by aligning lead scoring with business development priorities.
  • Handled live chat and email-based inbound interest through tools like Zendesk, qualifying leads and enabling seamless handover to business teams.
  • Created weekly dashboards and performance metrics to track campaign ROI, individual productivity, and funnel velocity.
  • Implemented automation workflows for repetitive tasks including email triggers, follow-ups, and task assignments—saving time and improving SLA compliance.
  • Acted as a strategic liaison between sales and marketing teams, ensuring campaign messaging, lead quality, and follow-up strategies aligned with pipeline objectives.
  • Trained new hires on tools, best practices, and workflows related to inbound lead handling, outreach etiquette, and CRM usage.
  • Supported segmentation and target account profiling across BFSI markets, identifying high-potential verticals and key decision-makers for outreach.

Sr. Executive – Demand Generation & Research

Nucleus Software
Noida
12.2016 - 03.2020
  • Plan and run digital marketing campaigns across channels for specific product in different regions.
  • Generating well qualified leads.
  • Conduct primary & secondary market research to analyze the opportunities, market gaps, industry trends etc.
  • Handle inbound, unsolicited prospect calls and convert them into leads.
  • Overcome objections of prospective customers, position Nucleus software as a leading software provider, emphasize product/service features and benefits.
  • Maintain a lead tracker capturing progress/updates on leads on an ongoing basis and prepare and publish reports.
  • Maintain and expand the company’s database of prospects.
  • Ensure follow-up by passing leads to sales team with calls-to action, dates, complete profile information, sources, and so on.
  • Where necessary, support marketing efforts such as trade shows, exhibits, and other events.
  • Make outbound follow-up calls to existing customers via telephone and email cross-sell and up-sell.
  • Cold-call prospects that are generated by external sources of lead, inbound website leads or digital campaign leads.
  • Create and deliver qualified leads and opportunities to sales team, where appropriate.

Inside Sales Executive

Denave India Pvt. Ltd.
Gurgaon
02.2014 - 10.2016
  • Establishing corporate strategies for achievement of top line & bottom-line targets.
  • Business planning and analysis for assessment of revenue potential in business opportunities.
  • Analyzing & reviewing the market response/ requirements and communicating the same to the sales teams for accomplishment of the business goals.
  • Managing a team of Analysts and agents. Ensuring Pre-Decided targets for the team are met on a regular basis. Identifying training needs.
  • Ability to interpret data and identify simple trend. Able to drive metrics around individual performance, attrition, quality, talk time and number of calls being made by the team.
  • Knowledge of rigorous program, system and business performance management methods enabling clients to realize business value with minimum risk.
  • Proven skills in conflict resolution, performance evaluation, facilitating diverse learning, and building productive relationships with clients and staff.
  • Creative problem solving skills, energy and customer orientation.
  • Good communication and collaboration skills to lead & work in concert with diverse groups effectively.
  • Generating leads, analyzing market and reaching the right party contact.

Client Partner

FranklinCovey
Gurgaon
04.2013 - 02.2014
  • Corporate communication with different HR Head's and key decision makers of company.
  • Generate qualified leads (nominations), Emails and Providing Information, benefits and features about the Workshop to the Potential Customer.
  • Follow up on inbound leads. The purpose is to assess the prospect's needs, provide a general introduction about the company, qualify the prospect, and schedule qualified meetings for the company internal sales team to begin their sales process.
  • Create email marketing campaigns to promote products or services.
  • Manage a lead prospecting pipeline and maintain accurate information about prospects.
  • Coordinating with the HR or Training Heads telling about the organization and program offerings.
  • Sending the information regarding the Public Programs schedule to the person concerned through Email.
  • Proofread emails for clarity, grammar, and spelling.
  • Generating revenue by bringing the nominations/seats for the public programs.
  • Continuously updating/refining the database with the new companies to be called through Newspapers, Advertisements, Linkedin, Internet.
  • Attending & Organizing Events, Training Programs in Delhi/NCR.
  • Preparing MIS Reports.
  • Utilize a consistent contact attempt process to follow up, nurture and qualify leads generated by cold calling.
  • Ensure marketing message is conveyed clearly and delivered properly to prospects.
  • Keep the continuous follow up with the clients regarding the various product offerings and Payment Collection.
  • Ensure messages are sent in proper form and template.

Tele Partner Account Manager

Bertelsmann Marketing Services Private Limited
Gurgaon
02.2011 - 10.2011
  • Conduct Market research and create intelligence reports, identify key executive contacts for the Domestic based target list of companies.
  • Cold Calling prospects/decision makers, brief them company Infrastructure services overview, establish relationship.
  • Educate them about the product and create an interest among them.
  • Leads Generation, Product Demonstrations & Trials, Sales Pitches and Quotations for price Estimation.
  • Understand the business needs and schedule appointments for the sales team.
  • Work closely with the sales team and help them create thick funnel of prospects.
  • Record all activities.
  • Report weekly and monthly activities to direct and dotted managers.

Executive – Marketing & Sales

Apsom Infotex Limited
Noida
07.2010 - 01.2011
  • Prepare proposals, quotations for potential clients.
  • Representing the organization at trade exhibitions, events & demonstrations.
  • Arranging meeting with prospects & potential customers for new business.
  • Maintaining & developing relationships with existing customers in person, & via telephone calls & emails.
  • Gathering market & customer information and generating leads.
  • Recording sales & order information, sending copies to the sales office.
  • Preparing weekly, quarterly & annual reports.
  • Sourcing advertising opportunities and placing adverts in the press (local, regional, national and specialist publications).
  • Conducting market research such as customer questionnaires and focus groups.
  • Analyzing the market, including competitors and consumers.
  • Coordinating with and reporting to managers to carry out campaigns.
  • Attending & organizing sales promotional events & exhibitions.
  • Preparing MIS Reports.

Education

PGDM - Marketing & HR

Jaipuria Institute of Management Studies
Ghaziabad
01.2010

B.Sc (Hons.) - Biotechnology

Bundelkhand University
01.2008

Skills

  • 360 Event Planning & Execution
  • Roundtable & Thought Leadership Forums
  • Lead Lifecycle Management (MQL to SQL)
  • Sales Enablement & CRM Integration
  • Brand Visibility & GTM Strategies
  • Market Intelligence & Research
  • Data-Driven Campaigns & Analysis
  • Stakeholder Engagement & Client Relations
  • Inbound Query Handling & Nurture Programs
  • HubSpot
  • ActiveCampaign
  • Tofler
  • Hoovers
  • MS Office
  • CRM Systems
  • Lead Scoring

Languages

  • English
  • Hindi

Timeline

Senior Lead – Events and Demand Gen

Nucleus Software
04.2025 - Current

Assistant Manager – Inside Sales & Marketing

Nucleus Software
03.2020 - 03.2025

Sr. Executive – Demand Generation & Research

Nucleus Software
12.2016 - 03.2020

Inside Sales Executive

Denave India Pvt. Ltd.
02.2014 - 10.2016

Client Partner

FranklinCovey
04.2013 - 02.2014

Tele Partner Account Manager

Bertelsmann Marketing Services Private Limited
02.2011 - 10.2011

Executive – Marketing & Sales

Apsom Infotex Limited
07.2010 - 01.2011

PGDM - Marketing & HR

Jaipuria Institute of Management Studies

B.Sc (Hons.) - Biotechnology

Bundelkhand University

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Priyam Garg