Priyambada Muduli
Bangalore
Summary
Dynamic leader with a proven track record in digital marketing and team management, specializing in media planning and campaign execution. Successfully managed budgets exceeding $100K monthly while leading teams to consistently surpass performance targets. Proficient in Google Analytics and customer relations, delivering high ROI through innovative advertising strategies. Career aspirations include further enhancing marketing effectiveness and driving growth within a forward-thinking organization.
Overview
19
19
years of professional experience
Work History
Adops Head
Alkimi
Bengaluru
09.2024 - Current
- Develop and execute programmac adversing campaigns across various plaorms, such as Aroscop inhouse plaorm, DV360, Beeswax, Alkimi
- Achieved cost-savings by developing functional solutions to problems.
- Ensured seamless onboarding, integrang with Exchanges/Publishers
- Handled campaign setups on DSPs/SSPs, troubleshoong and opmizing performance
- Managed $100k+ monthly budget campaigns across diverse sectors like banking, educaon
- Manage campaign budgets and make adjustments as needed to ensure that campaigns are meeng performance goals
- Create compelling ad copy and targeng strategies to reach the desired audience
- Deliver insight into the implicaons of campaign constraints, such as scale, ramp up me, creave used and cost per conversion
- Generang analyses and ROI reports against each media buy
- Prepare reports at regularly scheduled intervals (daily/weekly/monthly) for use in ad operaons reviews
- Discrepancy analysis
- Handle roune interfacing with ad partners for client specific inquiries
- Handle a small team of 5 memebrs
- Creang media plans for adversers
- Demonstrated strong problem-solving skills, resolving issues efficiently and effectively.
- Creating PMP Deals to mutiple Advertiser through Equative platform
Campaign Manager
Kritter Software Technology
Banaglore
05.2017 - 08.2024
- Working on the Open RTB environment in the company's house platform.
- Managed national and international clients by providing product services.
- Onboarded and integrated with Exchanges, Publishers, and Networks based on client business requirements.
- Conducted debugging and troubleshooting for new feature enhancements.
- Performed gap analysis after onboarding new publishers (exchanges or direct).
- Delivered product demos to newly onboarded clients and prospects.
- Set up and managed campaigns and ad traffic on DSPs and SSPs.
- Troubleshot discrepancies, timeouts, creative checks, and pixel loading for remarketing and conversions.
- Provided support for CPC, CPM, and CPI campaigns.
- Worked with platform-authorized buyers like Bidswitch, Smaato, and OpenX.
- Managed campaign accounts on Aroscop, Kritter's managed service platform.
- Handled branding and performance campaigns for industries like Banking, Education, Automobile, and Electronics (B2B & B2C).
- Managed a monthly campaign budget of $80K+ across multiple verticals and geographies.
- Led a team of 5+, overseeing work distribution, setting KPIs/KRAs, performance analysis, and reviews.
Account Manager
Datawrkz
Bengaluru
08.2016 - 04.2017
- Handling adverser and publisher accounts, manage campaigns and opmize for best ROIs
- Managed display campaigns on AppNexus, SmartAd Server, Fyber and Facebook
- Manage mobile adversing on AppNexus, Smaato, Mobfox and Mopub
- Manage video adversing campaigns on StreamRail, SpotX and AOL Video
- Manage account operaons like IO creaon, seng up targets and client servicing
- Handling audience targeng needs by collaborang with DMPs
- Handle a team of 10+
Senior Process Analyst
Bengaluru
03.2014 - 08.2016
- Client servicing, adverser campaign performance monitoring and publisher inventory yield opmizaon
- Handling large datasets (real-me bidding data), working with remote teams/partners across cultures/me-zones, crunching numbers for insights and reporng directly to Founders and Directors
- Responsible for supply-side/publisher yield opmizaon business with the objecve of driving revenue growth by connecng the dots between supply and demand in programmac display/video adversing
- On-boarding publishers and adversers for Display and Video adversing, Ad Operaons and campaign management
- Seng up campaigns on AdServers like Google DFP/AdManager and AppNexus
- Seng up tags on SSPs like Rubicon, AOL, PubMac, SpotX
- Campaign setup and opmizaon on Google Ads (AdWords)
- Comfortable working with third party tracking partners
- Opmizing the media rates based on trend analysis of digital spend by world's leading brands in mulple vercals
- Expert level proficiency in using Excel and funcons for campaign data handling
- Handling data sources which oen include large datasets from mulple ad-tech plaorms containing real-me bid values and campaign performance metrics - it's a messy raw data with missing values, duplicates, inconsistent date/text format, different nomenclatures and needs data wrangling
- Monitoring and mentoring a team of 5+
Research Assistant
Bhubaneswar
08.2008 - 12.2012
- Manage tasks related to domain research, registraon and hosng
- Deliver on-page opmizaon with keyword research, meta tags, title tags and internal page linking
- Perform search engine opmizaon for social media on Facebook and LinkedIn
- Deliver off-page opmizaon like directory submission, forum submission, article submission and link building
- Promote websites through off-page opmizaon and email campaigns
- Promote articles and blogs using article-wise keyword selecon and opmizaon
Research Assistant
Bhubaneswar
03.2006 - 08.2008
- Conduct primary research through field visits to gather data related to the business requirements
- Timely and accurate delivery of primary research data by updating stakeholder databases and query forms
- Analyze the data and provide insights on factors driving business performance
- Deliver insights in the form of client-ready PowerPoint format deliverables
Education
M.Sc - Stascs
UTKAL UNIVERSITY
Bhubaneswar01.2006
B. Sc - Mathemacs
GOPABANDHU SCIENCE COLLEGE
Bhubaneswar01.2004
Skills
- GOOGLE ANALYTICS
- GOOGLE ADS
- BUSINESS DEVELOPMENT
- ACCOUNT MANAGEMENT
- MICROSOFT EXCEL
- MEDIA PLANNING
- CAMPAIGN MANAGEMENT
- DIGITAL MARKETING
- DATA ANALYSIS
- INMOBI
- VIDEO ADVERTISING
- ADVERTISING CAMPAIGNS
- MOPUB
- OPENX
- MEDIA BUYING
- DV360
- OUTBRAIN
- XANDR
- CLIENT ONBOARDING
- GTM (GOOGLE TAG MANAGER)
- CAMPAIGN MANAGER 360
- BEESWAX
- EQUATIVE PMP
Languages
English
Timeline
Adops Head
Alkimi
09.2024 - Current
Campaign Manager
Kritter Software Technology
05.2017 - 08.2024
Account Manager
Datawrkz
08.2016 - 04.2017
Senior Process Analyst
03.2014 - 08.2016
Research Assistant
08.2008 - 12.2012
Research Assistant
03.2006 - 08.2008
M.Sc - Stascs
UTKAL UNIVERSITY
B. Sc - Mathemacs
GOPABANDHU SCIENCE COLLEGE
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