PRIYAM DUTTA ROY
Guwahati
Summary
A growth marketer with a proven track record of driving sustainable growth through data-driven and innovative marketing strategies. With 3+ years of overall experience, I excel at developing campaigns that resonate with target audiences and drive measurable results.
Overview
2
2
years of professional experience
Work History
GROWTH MARKETING SPECIALIST
Vantage Circle
09.2022 - Current
- Managed Paid Lead Generation campaigns using Linkedin Ads and Google Ads and increased the number of demo leads by 70% quarter on quarter
- Did prospecting using Sales Navigator and Phantombuster to build company list and contact list for ABM targeting for Linkedin ads
- Coordinated for wireframes and content for building high converting landing pages for our paid traffic
- Created multiple Linkedin and Display Ad copies separately for cold targeting and retargeting audience
- Contributed in ABM list building considering various segments, in coordination with the sales team
- Automatted the process of Linkedin outreaching & follow ups and processed it like a CRM using tools like LinkedHelper and Phantombuster
Social Media Marketing Specialist
Vantage Circle
07.2021 - 08.2022
- Increased Linkedin followers' month-on-month growth rate organically from 80+ followers per month to 700+ followers per month.
- Brought the highest engagement rate among all our industry.
- Collaborated with industry thought-leaders and experts for influencer marketing campaigns and podcasts
- Worked on different organic campaigns to increase brand awareness as well as promotion of our product features. Experience in managing Twitter, Facebook, Instagram accounts, but majorly Linkedin (since it is a B2B company).
Digital Marketing Intern
Zakti Digital Services
07.2021 - 08.2022
- Worked on creating social media content for captions as well as copy
- Also got the opportunity to work on On-Page SEO techniques.
Education
Bachelor in Technology -
Tezpur (Central) University
07.2021
Skills
- Linkedin Ads
- Google Ads
- Social Media Marketing - B2B
- Copywriting
- Landing Page Optimization
- Conversion Rate Optimization
- Facebook Ads
- Demand Generation
- UX Writing
- B2B Lead Generation - Automatted
Tools
- Hubspot
- Google Analytics
- Publer
- Linkedin Sales Navigator
- SEMRush
- Phantombuster
- Linked Helper
References
Bhaskar Ballabh Saikia
Lead Product Marketing Manager
9566672698
Timeline
GROWTH MARKETING SPECIALIST
Vantage Circle
09.2022 - Current
Social Media Marketing Specialist
Vantage Circle
07.2021 - 08.2022
Digital Marketing Intern
Zakti Digital Services
07.2021 - 08.2022
Bachelor in Technology -
Tezpur (Central) University
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