Summary
Overview
Work History
Education
Skills
Languages
References
Timeline
Generic
Priyamvadha Sridhar

Priyamvadha Sridhar

Chennai

Summary

Strategic and innovative Technical Product Lead with 6 Years of experience translating market trends and customer needs into high-impact product strategies. Adapt at leading cross-functional teams through the entire product life-cycle, from concept to launch, with a strong focus on delivering measurable business results. Proven ability to drive revenue growth, improve product performance, and enhance customer satisfaction.

Overview

12
12
years of professional experience

Work History

Application Support Lead

Hogarth World Wide (WPP)
12.2020 - Current
  • Provide Technical Support on Application and Configuration for Hogarth SaaS product with global customer footprint on 24x5 operational environment.
  • Provide timely response and resolution for customers with SLA management & tracking
  • Own, resolve and restore technical and operational issues with Root Cause Analysis (RCA) of incidents.
  • Debugging, troubleshooting and testing the software and Application issues. Ability to reproduce and resolve in lower environments before applying changes in production environments.
  • Conduct periodic customer cadence call to review the tickets history and improvement process for customer environment.
  • Review support tickets to ensure all relevant end user and issue / Incident information is included
  • Prioritized and respond to tickets as required, escalating to 2nd and 3rd line teams where necessary
  • Track incident progress through to resolution, updating key stakeholders as necessary.
  • Record, track and document the problem-solving process, including all successful and unsuccessful decisions made, and actions taken, through to final resolution
  • Contributed to project success by providing expert application support during all phases of implementation and rollout activities.
  • Conducted root cause analysis to identify recurring issues, implementing corrective actions to prevent future occurrences.
  • Increased team productivity by implementing best practices and standard operating procedures for application support tasks.
  • Developed customized reports for management review, enabling data-driven decision making related to application performance.
  • Collaborated with cross-functional teams to implement effective solutions, improving overall application efficiency.

Application Support Analyst

Groupon Shared Services
09.2019 - 06.2020

· Receive, analyze, troubleshoot, replicate, and resolve complex customer issues, post-implementation, with a goal to aide in customer success and retention.

· Provide rapid response and resolution to complex customer incidents within the SLA requirements Interacts with customers, company sales and/or service representatives via email, text, chat or through other social media platforms, to handle a variety of pre-sales or post-sales service functions.

· Receives customer requests and prepares documents/trouble tickets related to processing returns (RMA), servicing and exchanges.

· Updates databases with status of returned materials issues and accounts for returns inventory.

· Maintains records of returns, schedule changes, product enhancements or changes and product pricing, and resolves return credit problems.

· Assist with a variety of operational projects such as monitoring customer production environments.

· Ability to gather issue details, identify problems, mediate issues, develop solutions, and implement a course of action. Deadline and detail-oriented, with the ability to juggle multiple customers and projects simultaneously.

Business Development Executive

Roots Wellness Pvt Ltd
12.2013 - 05.2016

· Develop, implement, and manage end-to-end email campaigns, including planning, targeting, segmentation, set-up, testing, and deployment.

· Monitor and analyze the performance of email campaigns, providing insights and recommendations for continuous improvement.

· Collaborate with the marketing team to develop effective email marketing strategies aligned with overall business goals.

· Conduct market research to stay abreast of industry trends and competitor activities, incorporating findings into email strategies.

· Manage and maintain the email subscriber database, ensuring data accuracy and compliance with relevant regulations.

· Implement segmentation strategies to personalize and target email communications based on customer profiles and behaviors.

· Work closely with content creators to develop compelling and engaging email content.

· Optimize email content for deliverability, engagement, and conversion, keeping abreast of industry best practices.

· Implement and optimize marketing automation workflows to streamline and enhance the efficiency of email campaigns.

· Leverage automation tools to nurture leads, improve customer retention, and drive overall campaign success.

· Generate regular reports on the performance of email campaigns, providing actionable insights to improve key metrics.

· Utilize analytics tools to assess the success of campaigns and adjust strategies accordingly.

Built strong relationships with clients, leading to increased customer satisfaction and repeat business.

Content Marketing Analyst

Concentrix
09.2012 - 05.2013
  • Develop inventive solutions, including content management and maintenance for the brand's digital platforms.
  • Create and manage Google Ads campaigns, including search, display, and video ads, in alignment with the marketing objectives.
  • Monitor ad performance, adjust bids, and optimize ad copy for maximum ROI
  • Conduct thorough keyword research to identify high-impact keywords and negative keywords to enhance campaign performance.
  • Effectively manage the budget for Google Ads campaigns, ensuring that spending aligns with objectives and KPIs.
  • Monitor, analyze, and report on campaign performance using Google Analytics and other relevant tools.
  • Conduct on-page optimization, including keyword placement, meta tags, and content improvements.
  • Perform regular SEO audits to identify areas for improvement and track website performance in search engines.

Education

Bachelor of Technology in Information Technology - Information Technology

Shri Andal Azaghar College of Engineering
Chengalpattu, India
04.2012

Skills

  • Customer Support
  • Incident Management
  • ITIL Framework
  • Ticket management
  • Capacity Planning
  • Application installations
  • System Maintenance
  • Issue and Resolution Tracking
  • Project Coordination
  • Technical Troubleshooting
  • Security Protocols
  • System Administration
  • Service Level Agreements
  • UAT support
  • Customer Service
  • Problem-Solving
  • Attention to Detail
  • Organizational Skills
  • Active Listening
  • Interpersonal Skills
  • Agile framework
  • Escalation management

Languages

English
Telugu
Tamil

References

References available upon request

Timeline

Application Support Lead

Hogarth World Wide (WPP)
12.2020 - Current

Application Support Analyst

Groupon Shared Services
09.2019 - 06.2020

Business Development Executive

Roots Wellness Pvt Ltd
12.2013 - 05.2016

Content Marketing Analyst

Concentrix
09.2012 - 05.2013

Bachelor of Technology in Information Technology - Information Technology

Shri Andal Azaghar College of Engineering
Priyamvadha Sridhar